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Finpro market-opportunity-led-technology

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In Western Europe pressure is strong at both EU and national level to reduce energy consumption and associated costs, and the drive for "green city" projects means there are incentives for improving …

In Western Europe pressure is strong at both EU and national level to reduce energy consumption and associated costs, and the drive for "green city" projects means there are incentives for improving energy efficiency in most EU countries. This has created a market opportunity for manufacturers of LED and energy-efficient lighting solutions and technologies.

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  • 1. BUSINESS FROM INNOVATIVE USE OF LIGHT: MARKET OPPORTUNITIES FOR THE LIGHTING INDUSTRY IN WESTERN EUROPE. Rising electricity prices in western Europe is a continuing trend. Pressure is strong at both EU and national level to reduce energy consumption and associated costs, and the drive for ”green city” projects means there are incentives for improving energy efficiency in most EU countries. This has created a market opportunity for manufacturers of LED and energy- efficient lighting solutions and technologies. By 2020, LED lighting solutions are expected to represent up to 60% of the global lighting market. Even though Asia is the largest market in both the LED segment and all forms of lighting, European markets will probably lead the way in the adoption of LED solutions.
  • 2. www.finpro.fi/web/english-pages/opportunities-worldwide www.finpro.fi Lotta Björkell Junior Consultant lotta.bjorkell(a)finpro.fi +358 40 343 3470 Annaleena Soult Regional Sales Manager annaleena.soult(a)finpro.fi +3580 40 3433 447 In high-cost countries in Western Europe, markets for energy- efficient lighting solutions and technologies are now booming. Forecasts indicate that eight billion light bulbs will need replacing in Europe by 2020, and there is also demand for innovative lighting solutions for historical buildings and architectural sites, in the hospitality business and in applications where light is used to regulate human, animal and plant biorhythms. This creates new target group, alo for Finnish manufacturers. In the near future, growing volumes of LED solutions will also be adopted and installed in the manufacturing, distribution and retail sectors. Development of the market for LED solutions in offices has been slower because of the high penetration of fluorescent lamps. One interesting example of the penetration of LED lighting solutions is greenhouses. Holland is known as a pioneer in the greenhouse business. Dutch growers are excellence-driven and strive for continuous improvement. In addition to opportunities for LED lighting solutions, there are markets in the greenhouse sector for irrigation systems and heating, ventilation and fertilization solutions. Finpro can support your company in establishing and expanding your business in Western Europe. The services we provide range from hands-on practical support to strategy development and implementation. After analyzing your business process together with you, we define the criteria and tools for achieving optimal sales channels and identify profitable options for market entry. We clarify what customers in your target market expect from market newcomers and how you can differentiate your offering from those of your competitors. We can also help you to find the most suitable market partners and plan a successful co- operation model. Read more about our services. Finpro experts understand the logic of business internationalization. We monitor business opportunities and developments in the energy sector on an ongoing basis. Staff at our local trade centers have wide-ranging networks and extensive experience. We can support you in all phases of internationalization and we can help you to find suitable funding. This market opportunity is now open. Contact us for more information. Business from Innovative Use of Light

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