Digital Africa growth program

1. Digital
Africa
Growth
Program
-­‐
From
Opportuni8es
to
Business
Hanna
Mar'nen-­‐Deakins
©
Finpro

2. Focus
ac8vi8es
of
Digital
Africa
Program
• Training
and
strategy
workshops
in
Finland/at
target
markets
• Coaching
companies
to
conduct
mee@ngs
with
poten@al
clients
and
partners
• Based
on
end
customer
needs,
looking
for
poten@al
synergies
in
offering
and
when
necessary
building
up
busines
consor@a.
Strengthening
Marke8ng
and
Sales
competencies
• Entering
the
target
countries
together
• Conduc@ng
ac@vi@es
together
in
Finland
Co-­‐opera8on
and
Networking
• Iden@fying
new
poten@al
markets,
clients
and
partners
• Increasing
understanding
of
new
markets,
challenges
that
poten@al
clients
have
and
their
needs.
• U@lizing
market
specific
financial
instruments
Iden8fying
opportuni8es
• Conference
presenta@ons,
Road
Shows,
Fact
Finding
tours,
Delega@on
trips,
Media
visits.
• Affec@ng
decision
makers
at
markets/
bringing
them
to
Finland
and
raising
the
awareness
of
Finnish
offerings
at
target
markets
with
various
marke@ng
ac@vi@es.
Impact
through
Marke8ng
and
Communica8on
2

3. Digital
Africa
-­‐
content
12/06/15
©
Finpro
3
Program
scope
30
–
40
companies
Market
study
for
target
market
Interna8onal
marke8ng,
Sales,
Distribu8on
channels
Trade
fairs,
Conferences,
Exhibi8ons
Minister
delega8ons,
Fact
findings
trips,
Road
shows
Export
camp
for
target
market
Interna8onaliza8o
n
plan
and
business
models
Export
camp
on
target
market
Market
study
for
company
group
Digital
Africa
Business
deals

4. Digital
Africa-­‐
in
short
• Digital
Africa
-­‐
enabling
Business
Growth
for
Finnish
ICT
sector
companies
with
Digitalizing
Africa
• Planned
as
2
½
year
program–
targeted
start
in
August
– First
year
target
&
focus
• 20-­‐30
companies
on
board
• Markets
–
Kenya,
South
Africa,
Nigeria
tbc
• Africa
strategy
formed
• Africa
specific
sales
skills
trained
• First
Deals
closed
in
Sub-­‐Saharan
Africa
– Second
and
third
year
• Expanding
sales
acPviPes
in
Africa
• Entering
new
markets
&
customer
segments
12/06/15
©
Finpro
4