0
CARING FOR
YOUR LOVED
ONES AND
BELONGINGS
WWW.BIISAFE.COM
Pekka Kettunen, CTO
Finpro Market
Opportunity Day – 9.5.14
Copyright 2014 BiiSafe Ltd.
BiiSafe in a nutshell
Established 2011 December
Espoo, Linnoitustie 4A
Funded so far by a Gase...
OUR TEAM
7
120+
core team
years of work
experience
>100professionals
In our network
1+5Doctor
M.Sc.
JUST ONE PRESS OF A BUTTON
Share your location
Make an alert
Find your keys
WHAT IS THE PROBLEM?
Short battery life
Uncomfortable to wear
Breaks easily
Not waterproof
A typical “safety device”
JUST ONE PRESS OF A BUTTON
For iPhone and Android
FOR
PEOPLE
WHO CARE
Share your location
Make an alert
Find your keys
FOR PEOPLE WHO CARE
Share your location
Make an alert
Find your keys
ONE CIRCLE
VIA CLOUD
DESIGNED TO WEAR
MANUFACTURING STARTED IN MAY
Delivered to 30 countries
CE, FCC, IC
CERTIFIED
SCALABLE MANUFACTURING
Made in Finland
$69Single Buddy
$129
DUO Pack
$249FAMILY Pack
CLOUD FOR 1st YEAR
INCLUDED
(Next year $3 / month)
www.biisafe.com
www.amazo...
IndieGoGO Crowdfunding
IndieGoGO Crowdfunding
IndieGoGO Crowdfunding
Orders from 30 countries, hundreds
articles, hundreds contacts
AARP Pitch Competition
BiiSafe is finalist
Amazon
Amazon proposed presale and
marketing packet
Copyright 2014 BiiSafe Ltd.
FinPro co-operation
Go Global (USA)
Trade delegation India
Office services (USA)
Unofficial co...
Copyright 2014 BiiSafe Ltd.
Go Global (USA)
Clarify target segment
Distribution channels
Competition
CES
Meetings arrangem...
Copyright 2014 BiiSafe Ltd.
Trade delegation - India
Knowledge of market
Commercial contacts
Contacts to public services a...
Copyright 2014 BiiSafe Ltd.
US Office services
Address at Palo Alto
US phone number and native phone central
Copyright 2014 BiiSafe Ltd.
Unofficial services
Hints by email/phone:
Competitors
Potential co-operation entities
Trends, ...
BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014
BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014
BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014
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Transcript of "BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014"

  1. 1. CARING FOR YOUR LOVED ONES AND BELONGINGS WWW.BIISAFE.COM
  2. 2. Pekka Kettunen, CTO Finpro Market Opportunity Day – 9.5.14
  3. 3. Copyright 2014 BiiSafe Ltd. BiiSafe in a nutshell Established 2011 December Espoo, Linnoitustie 4A Funded so far by a Gaselli Capital Oy & Tekes Total funding so far apr. 1 M€ First Application BiiSafe Safety App , launched end of 2012. User base currently ~6k. BiiSafe Buddy, Safety button and App to the markets in May 2014
  4. 4. OUR TEAM 7 120+ core team years of work experience >100professionals In our network 1+5Doctor M.Sc.
  5. 5. JUST ONE PRESS OF A BUTTON Share your location Make an alert Find your keys
  6. 6. WHAT IS THE PROBLEM? Short battery life Uncomfortable to wear Breaks easily Not waterproof A typical “safety device”
  7. 7. JUST ONE PRESS OF A BUTTON For iPhone and Android
  8. 8. FOR PEOPLE WHO CARE Share your location Make an alert Find your keys
  9. 9. FOR PEOPLE WHO CARE Share your location Make an alert Find your keys
  10. 10. ONE CIRCLE VIA CLOUD
  11. 11. DESIGNED TO WEAR
  12. 12. MANUFACTURING STARTED IN MAY Delivered to 30 countries CE, FCC, IC CERTIFIED
  13. 13. SCALABLE MANUFACTURING Made in Finland
  14. 14. $69Single Buddy $129 DUO Pack $249FAMILY Pack CLOUD FOR 1st YEAR INCLUDED (Next year $3 / month) www.biisafe.com www.amazon.com
  15. 15. IndieGoGO Crowdfunding
  16. 16. IndieGoGO Crowdfunding
  17. 17. IndieGoGO Crowdfunding Orders from 30 countries, hundreds articles, hundreds contacts
  18. 18. AARP Pitch Competition BiiSafe is finalist
  19. 19. Amazon Amazon proposed presale and marketing packet
  20. 20. Copyright 2014 BiiSafe Ltd. FinPro co-operation Go Global (USA) Trade delegation India Office services (USA) Unofficial co-operation
  21. 21. Copyright 2014 BiiSafe Ltd. Go Global (USA) Clarify target segment Distribution channels Competition CES Meetings arrangements during US tour
  22. 22. Copyright 2014 BiiSafe Ltd. Trade delegation - India Knowledge of market Commercial contacts Contacts to public services and foundations etc. Contacts also outside of India
  23. 23. Copyright 2014 BiiSafe Ltd. US Office services Address at Palo Alto US phone number and native phone central
  24. 24. Copyright 2014 BiiSafe Ltd. Unofficial services Hints by email/phone: Competitors Potential co-operation entities Trends, media discussion
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