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BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014
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BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014

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BiiSafe presentation by Pekka Kettunen, CTO, BiiSafe

BiiSafe presentation by Pekka Kettunen, CTO, BiiSafe


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Transcript

  • 1. CARING FOR YOUR LOVED ONES AND BELONGINGS WWW.BIISAFE.COM
  • 2. Pekka Kettunen, CTO Finpro Market Opportunity Day – 9.5.14
  • 3. Copyright 2014 BiiSafe Ltd. BiiSafe in a nutshell Established 2011 December Espoo, Linnoitustie 4A Funded so far by a Gaselli Capital Oy & Tekes Total funding so far apr. 1 M€ First Application BiiSafe Safety App , launched end of 2012. User base currently ~6k. BiiSafe Buddy, Safety button and App to the markets in May 2014
  • 4. OUR TEAM 7 120+ core team years of work experience >100professionals In our network 1+5Doctor M.Sc.
  • 5. JUST ONE PRESS OF A BUTTON Share your location Make an alert Find your keys
  • 6. WHAT IS THE PROBLEM? Short battery life Uncomfortable to wear Breaks easily Not waterproof A typical “safety device”
  • 7. JUST ONE PRESS OF A BUTTON For iPhone and Android
  • 8. FOR PEOPLE WHO CARE Share your location Make an alert Find your keys
  • 9. FOR PEOPLE WHO CARE Share your location Make an alert Find your keys
  • 10. ONE CIRCLE VIA CLOUD
  • 11. DESIGNED TO WEAR
  • 12. MANUFACTURING STARTED IN MAY Delivered to 30 countries CE, FCC, IC CERTIFIED
  • 13. SCALABLE MANUFACTURING Made in Finland
  • 14. $69Single Buddy $129 DUO Pack $249FAMILY Pack CLOUD FOR 1st YEAR INCLUDED (Next year $3 / month) www.biisafe.com www.amazon.com
  • 15. IndieGoGO Crowdfunding
  • 16. IndieGoGO Crowdfunding
  • 17. IndieGoGO Crowdfunding Orders from 30 countries, hundreds articles, hundreds contacts
  • 18. AARP Pitch Competition BiiSafe is finalist
  • 19. Amazon Amazon proposed presale and marketing packet
  • 20. Copyright 2014 BiiSafe Ltd. FinPro co-operation Go Global (USA) Trade delegation India Office services (USA) Unofficial co-operation
  • 21. Copyright 2014 BiiSafe Ltd. Go Global (USA) Clarify target segment Distribution channels Competition CES Meetings arrangements during US tour
  • 22. Copyright 2014 BiiSafe Ltd. Trade delegation - India Knowledge of market Commercial contacts Contacts to public services and foundations etc. Contacts also outside of India
  • 23. Copyright 2014 BiiSafe Ltd. US Office services Address at Palo Alto US phone number and native phone central
  • 24. Copyright 2014 BiiSafe Ltd. Unofficial services Hints by email/phone: Competitors Potential co-operation entities Trends, media discussion