Marketing plan

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Marketing plan

  1. 1. Go Green!<br />Marketing Plan<br />
  2. 2. Multi-media Advertisement<br />Create cartoon animations which involve members to pass it on<br />Television advertisement<br />Banners<br />Facebook Application Game<br />Apple applications<br />
  3. 3. GOAL! <br />To increase awareness for global warming<br />More customers to support the eco-friendly movement <br />More applicants for membership<br />To increase publicity and interact with the public.<br />Encourage customers to contribute original designs<br />
  4. 4. The ‘Facebook’ Style<br />Our very own page<br />First 5 people to like our page daily<br /><ul><li>Get 10% discount
  5. 5. For a period of one month</li></ul>URL of blog shop can be found <br />Photo Gallery of products<br />Interested customers can enquire by posting on our Facebook page<br />Informed on newest updates<br />
  6. 6. Campaigns & Deals<br />Design-a-bag campaign<br /><ul><li>Submit design on Facebook
  7. 7. The design with the most ‘likes’ win
  8. 8. Different age group enters different category of competition
  9. 9. Winner gets the design for free</li></ul>NEW FOR OLD<br /><ul><li>Trade old recycle bags for new recycled bags</li></ul>OR<br /><ul><li>Trade old recycle bag and add $$ for another kind of bag</li></ul>Earth Day Promo<br />- FREE GIFT!<br />
  10. 10. Funnel: Membership<br />Regular Membership get 5% off every purchase.<br />Every $10 spent, get 1 point<br />$50 spent, get bonus 3 points<br />Regular Membership Points above 20, upgraded to VIP membership<br />V.I.P Membership gets more promotion and discount; Valid for 1 year<br />If member convinces a friend to purchase a bag, they get 1 point<br />
  11. 11. Conversion<br />MAILING LIST<br />Get latest updates on the shop<br />Promotions, discounts and vouchers <br /><ul><li>Can be printed online
  12. 12. Only for those that join mailing list</li></ul>Weekly survey for customer’s feedback<br />Increase in traffic of people participating in certain campaigns<br />

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