Multi-media Advertisement<br />Create cartoon animations which involve members to pass it on<br />Television advertisement<br />Banners<br />Facebook Application Game<br />Apple applications<br />
GOAL! <br />To increase awareness for global warming<br />More customers to support the eco-friendly movement <br />More applicants for membership<br />To increase publicity and interact with the public.<br />Encourage customers to contribute original designs<br />
The ‘Facebook’ Style<br />Our very own page<br />First 5 people to like our page daily<br /><ul><li>Get 10% discount
For a period of one month</li></ul>URL of blog shop can be found <br />Photo Gallery of products<br />Interested customers can enquire by posting on our Facebook page<br />Informed on newest updates<br />
Campaigns & Deals<br />Design-a-bag campaign<br /><ul><li>Submit design on Facebook
Different age group enters different category of competition
Winner gets the design for free</li></ul>NEW FOR OLD<br /><ul><li>Trade old recycle bags for new recycled bags</li></ul>OR<br /><ul><li>Trade old recycle bag and add $$ for another kind of bag</li></ul>Earth Day Promo<br />- FREE GIFT!<br />
Funnel: Membership<br />Regular Membership get 5% off every purchase.<br />Every $10 spent, get 1 point<br />$50 spent, get bonus 3 points<br />Regular Membership Points above 20, upgraded to VIP membership<br />V.I.P Membership gets more promotion and discount; Valid for 1 year<br />If member convinces a friend to purchase a bag, they get 1 point<br />
Conversion<br />MAILING LIST<br />Get latest updates on the shop<br />Promotions, discounts and vouchers <br /><ul><li>Can be printed online
Only for those that join mailing list</li></ul>Weekly survey for customer’s feedback<br />Increase in traffic of people participating in certain campaigns<br />
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