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SEO Myths Busted IV
 

SEO Myths Busted IV

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    SEO Myths Busted IV SEO Myths Busted IV Presentation Transcript

    • Theo van der Zee (@theovdzee) CEO & Co-founder, FinishJoomla (@finishjoomla) Joomla!Day Germany, September 2011 SEO Myths Busted
    • Theo van der Zee Follow me on Twitter: @theovdzee and @finishjoomla
    •  
    • PageRank Myths Linking out Up-to-date Meta keywords Suffix Reciprocal links
    •  
    • Source: http://www.slingshotseo.com/resources/white-papers/google-ctr-study/
    • Source: http://gs.statcounter.com/
    • “ PageRank is a highly important metric” Myth I:
    • Source: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png Myth I: “PageRank is a highly important metric”
    • Myth I: “PageRank is a highly important metric”
    • Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations Myth I: “PageRank is a highly important metric”
    • Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html
      • January 2011
      • April 2010
      • December 2009
      • October 2009
      • May 2009
      • April 2009
      • December 2008
      • September 2008
      • July 2008
      • April 2008
      • January 2008
      • October 2007
      Myth I: “PageRank is a highly important metric”
    • An imprecise metric 4 5 PR 4 PR 4 Myth I: “PageRank is a highly important metric”
    • “ Our PageRank has dropped in the last PageRank update!Now what?” “ I don’t know, sue Google in court?” Myth I: “PageRank is a highly important metric”
    • Better metrics than PageRank Myth I: “PageRank is a highly important metric” Source: http://www.elated.com/articles/website-conversion-rates-for-beginners/
    • Better metrics than PageRank Myth I: “PageRank is a highly important metric” Source: http://www.majesticseo.com/
    • PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48 Myth I: “PageRank is a highly important metric”
    • “ PageRank is a highly important metric” Myth I: Busted?
    • “ Linking out to other websites is bad” Myth II:
    • What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/ Myth II: “Linking out to other websites is bad”
    • Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG Myth II: “Linking out to other websites is bad”
    • Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments Myth II: “Linking out to other websites is bad”
    • Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org”>No link value passed</a> Myth II: “Linking out to other websites is bad” The rel=“nofollow” standard is adopted by all major search engines.
    • “ Linking out to other websites is bad” Myth II: Busted?
    • “ Trading links will increase rankings” Myth III:
    • Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links Myth III: “Trading links will increase rankings”
    • 3-way reciprocal link A B C Myth III: “Trading links will increase rankings”
    • Important aspects of a link <a href=“http://www.joomla.org”> This is the anchor text </a> Myth III: “Trading links will increase rankings” The anchor text is one of the most important aspects of a link.
    • Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content Myth III: “Trading links will increase rankings”
    • “ Trading links will increase rankings” Myth III: Busted?
    • “ Using a suffix will make your pages rank better” Myth IV:
    • .html http://www.example.org/index .html .php .exe .cgi .asp Myth IV: “Using a suffix will make your pages rank better”
    • What the big boys are doing Myth IV: “Using a suffix will make your pages rank better”
    • “ Using a suffix will make your pages rank better” Myth IV: Busted?
    • “ A regularly updated webpage ranks higher” Myth V:
    • The long tail Source: http://www.elliance.com/aha/infographics/long-tail-seo.aspx Myth V: “A regularly updated webpage ranks higher”
    • What about you? Myth V: “A regularly updated webpage ranks higher”
    • “ A regularly updated webpage ranks higher” Myth V: Busted?
    • “ Meta keywords tag boosts your rankings” Myth VI:
    • There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.” Myth VI: “Meta keywords tag boosts your rankings”
    • Entering the keywords Joomla! Administrator -> Global Configuration -> Site Myth VI: “Meta keywords tag boosts your rankings”
    • Meta description as shown in Google Meta title Meta description Myth VI: “Meta keywords tag boosts your rankings”
    • Extract meta keywords from page source Myth VI: “Meta keywords tag boosts your rankings”
    • “ Meta keywords tag boosts your rankings” Myth VI: Busted?
    • What did we learn?
      • Stop obsessing over PageRank
      • Link out to quality websites, don't link to bad neighborhoods
      • Use rel=&quot;nofollow&quot; to stop the link juice
      • Handle reciprocal links with care
      • Don't use a suffix in your URL
      • Add new quality content on a regular basis
      • Stop entering meta keywords, start using them as a research tool
    • Questions?
    • @theovdzee Theo van der Zee [email_address] @finishjoomla