SEO Myths Busted III

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SEO Myths Busted III

  1. 1. Theo van der Zee (@theovdzee) CEO & Co-founder, FinishJoomla (@finishjoomla) Joomla!Day Greece, May 2011 SEO Myths Busted
  2. 2. Theo van der Zee
  3. 4. PageRank Myths Linking out Up-to-date Meta keywords Suffix Reciprocal links
  4. 6. Source: http://www.optify.net/seo/organic-click-through-rate/
  5. 7. Source: http://gs.statcounter.com/
  6. 8. “ PageRank is a highly important metric” Myth I:
  7. 9. Source: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png Myth I: “PageRank is a highly important metric”
  8. 10. Myth I: “PageRank is a highly important metric”
  9. 11. Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations Myth I: “PageRank is a highly important metric”
  10. 12. Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html <ul><li>January 2011 </li></ul><ul><li>April 2010 </li></ul><ul><li>December 2009 </li></ul><ul><li>October 2009 </li></ul><ul><li>May 2009 </li></ul><ul><li>April 2009 </li></ul><ul><li>December 2008 </li></ul><ul><li>September 2008 </li></ul><ul><li>July 2008 </li></ul><ul><li>April 2008 </li></ul><ul><li>January 2008 </li></ul><ul><li>October 2007 </li></ul>Myth I: “PageRank is a highly important metric”
  11. 13. An imprecise metric 4 5 PR 4 PR 4 Myth I: “PageRank is a highly important metric”
  12. 14. “ Our PageRank has dropped in the last PageRank update!Now what?” “ I don’t know, sue Google in court?” Myth I: “PageRank is a highly important metric”
  13. 15. Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue per item </li></ul><ul><li>Inlinking root domains </li></ul><ul><li>Keywords sending visitors </li></ul>Myth I: “PageRank is a highly important metric”
  14. 16. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48 Myth I: “PageRank is a highly important metric”
  15. 17. “ PageRank is a highly important metric” Myth I: Busted?
  16. 18. “ Linking out to other websites is bad” Myth II:
  17. 19. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/ Myth II: “Linking out to other websites is bad”
  18. 20. Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG Myth II: “Linking out to other websites is bad”
  19. 21. Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments Myth II: “Linking out to other websites is bad”
  20. 22. Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org”>No link value passed</a> Myth II: “Linking out to other websites is bad”
  21. 23. “ Linking out to other websites is bad” Myth II: Busted?
  22. 24. “ Trading links will increase rankings” Myth III:
  23. 25. Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links Myth III: “Trading links will increase rankings”
  24. 26. 3-way reciprocal link A B C Myth III: “Trading links will increase rankings”
  25. 27. Important aspects of a link <a href=“http://www.joomla.org”> This is the anchor text </a> Myth III: “Trading links will increase rankings”
  26. 28. Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content Myth III: “Trading links will increase rankings”
  27. 29. “ Trading links will increase rankings” Myth III: Busted?
  28. 30. “ Using a suffix will make your pages rank better” Myth IV:
  29. 31. .html http://www.example.org/index .html .php .exe .cgi .asp Myth IV: “Using a suffix will make your pages rank better”
  30. 32. What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/ </li></ul><ul><li>http://www.mozilla.com/en-US/firefox/security/ </li></ul><ul><li>http://www.seomoz.org/blog/evangelizing-a-datadriven-culture </li></ul>Myth IV: “Using a suffix will make your pages rank better”
  31. 33. “ Using a suffix will make your pages rank better” Myth IV: Busted?
  32. 34. “ A regularly updated webpage ranks higher” Myth V:
  33. 35. The long tail Source: http://www.elliance.com/aha/infographics/long-tail-seo.aspx Myth V: “A regularly updated webpage ranks higher”
  34. 36. What about you? Myth V: “A regularly updated webpage ranks higher”
  35. 37. “ A regularly updated webpage ranks higher” Myth V: Busted?
  36. 38. “ Meta keywords tag boosts your rankings” Myth VI:
  37. 39. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.” Myth VI: “Meta keywords tag boosts your rankings”
  38. 40. Entering the keywords Joomla! Administrator -> Global Configuration -> Site Myth VI: “Meta keywords tag boosts your rankings”
  39. 41. Meta description as shown in Google Meta title Meta description Myth VI: “Meta keywords tag boosts your rankings”
  40. 42. Extract meta keywords from page source Myth VI: “Meta keywords tag boosts your rankings”
  41. 43. “ Meta keywords tag boosts your rankings” Myth VI: Busted?
  42. 44. What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad neighborhoods </li></ul><ul><li>Use rel=&quot;nofollow&quot; to stop the link juice </li></ul><ul><li>Handle reciprocal links with care </li></ul><ul><li>Don't use a suffix in your URL </li></ul><ul><li>Add new quality content on a regular basis </li></ul><ul><li>Stop entering meta keywords, start using them as a research tool </li></ul>
  43. 45. Questions?
  44. 46. @theovdzee Theo van der Zee [email_address] @finishjoomla

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