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Theo van der Zee (@theovdzee)  CEO & Co-founder, FinishJoomla (@finishjoomla)  J & Beyond, May 2011 SEO Myths Busted
Theo van der Zee - Born 4 December 1985 in The Netherlands - Msc. Work- and Organizational psychology - Over 10 years expe...
 
PageRank Myths Linking Up-to-date Keywords Suffix
 
Source: http://www.optify.net/seo/organic-click-through-rate/
“ PageRank is a highly important metric” Myth
Source: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png
 
Correlation PageRank to Position 0 0.5 1 No  correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/b...
Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html <ul><li>J...
An imprecise metric 4 5 PR 4 PR 4
“ Our PageRank has dropped in the last PageRank update!  Now what?” “ I don’t know, sue Google in court?”
Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue...
PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, ...
“ Linking out to other  websites is bad” Myth
What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods,...
Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
Rel=“nofollow” <a  rel=“nofollow”  href=“http://www.joomla.org>No link value passed</a>
“ Trading links will  increase rankings” Myth
Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
3-way reciprocal link A B C
Important aspects of a link <a href=“http://www.joomla.org> This is the anchor text </a>
Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside ...
“ Using a suffix will make your pages rank better” Myth
.html http://www.example.org/index .html .php .exe .cgi .asp
What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://www.amazon.com...
“ A regularly updated webpage ranks higher” Myth
The long tail Source: http://www.elliance.com/aha/infographics/long-tail-seo.aspx
What about you?
“ Meta keywords tag  boosts your rankings” Myth
There he is again... “ [...] Google does not use the keywords meta tag in our web search” --  Head of Google’s Webspam tea...
Entering the keywords Joomla! Administrator -> Global Configuration -> Site
Meta description as shown in Google Meta title Meta description
Extract meta keywords from page source
What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad ...
Questions?
Coupon code  JAB11 –  20% discount on all our products –  Valid until 2 weeks from now –  50 coupons available Theo van de...
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SEO Myths Busted II

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Improved version of the presentation about SEO Myths I gave earlier at the Dutch JoomlaDays 2011.

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Transcript of "SEO Myths Busted II"

  1. 1. Theo van der Zee (@theovdzee) CEO & Co-founder, FinishJoomla (@finishjoomla) J & Beyond, May 2011 SEO Myths Busted
  2. 2. Theo van der Zee - Born 4 December 1985 in The Netherlands - Msc. Work- and Organizational psychology - Over 10 years experience in web design - Over 3 years experience in SEO - Twitter: @theovdzee
  3. 4. PageRank Myths Linking Up-to-date Keywords Suffix
  4. 6. Source: http://www.optify.net/seo/organic-click-through-rate/
  5. 7. “ PageRank is a highly important metric” Myth
  6. 8. Source: http://en.wikipedia.org/wiki/File:PageRank-hi-res.png
  7. 10. Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations
  8. 11. Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html <ul><li>January 2011 </li></ul><ul><li>April 2010 </li></ul><ul><li>December 2009 </li></ul><ul><li>October 2009 </li></ul><ul><li>May 2009 </li></ul><ul><li>April 2009 </li></ul><ul><li>December 2008 </li></ul><ul><li>September 2008 </li></ul><ul><li>July 2008 </li></ul><ul><li>April 2008 </li></ul><ul><li>January 2008 </li></ul><ul><li>October 2007 </li></ul>
  9. 12. An imprecise metric 4 5 PR 4 PR 4
  10. 13. “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
  11. 14. Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue per item </li></ul><ul><li>Inlinking root domains </li></ul><ul><li>Keywords sending visitors </li></ul>
  12. 15. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
  13. 16. “ Linking out to other websites is bad” Myth
  14. 17. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
  15. 18. Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
  16. 19. Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
  17. 20. Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>
  18. 21. “ Trading links will increase rankings” Myth
  19. 22. Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
  20. 23. 3-way reciprocal link A B C
  21. 24. Important aspects of a link <a href=“http://www.joomla.org> This is the anchor text </a>
  22. 25. Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content
  23. 26. “ Using a suffix will make your pages rank better” Myth
  24. 27. .html http://www.example.org/index .html .php .exe .cgi .asp
  25. 28. What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/ </li></ul><ul><li>http://www.mozilla.com/en-US/firefox/security/ </li></ul><ul><li>http://www.seomoz.org/blog/evangelizing-a-datadriven-culture </li></ul>
  26. 29. “ A regularly updated webpage ranks higher” Myth
  27. 30. The long tail Source: http://www.elliance.com/aha/infographics/long-tail-seo.aspx
  28. 31. What about you?
  29. 32. “ Meta keywords tag boosts your rankings” Myth
  30. 33. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
  31. 34. Entering the keywords Joomla! Administrator -> Global Configuration -> Site
  32. 35. Meta description as shown in Google Meta title Meta description
  33. 36. Extract meta keywords from page source
  34. 37. What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad neighborhoods </li></ul><ul><li>Use rel=&quot;nofollow&quot; to stop the link juice </li></ul><ul><li>Handle reciprocal links with care </li></ul><ul><li>Don't use a suffix in your URL </li></ul><ul><li>Add new quality content on a regular basis </li></ul><ul><li>Stop entering meta keywords, start using them as a research tool </li></ul>
  35. 38. Questions?
  36. 39. Coupon code JAB11 – 20% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla
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