SEO Myths Busted II
Upcoming SlideShare
Loading in...5

SEO Myths Busted II



Improved version of the presentation about SEO Myths I gave earlier at the Dutch JoomlaDays 2011.

Improved version of the presentation about SEO Myths I gave earlier at the Dutch JoomlaDays 2011.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

SEO Myths Busted II SEO Myths Busted II Presentation Transcript

  • Theo van der Zee (@theovdzee) CEO & Co-founder, FinishJoomla (@finishjoomla) J & Beyond, May 2011 SEO Myths Busted
  • Theo van der Zee - Born 4 December 1985 in The Netherlands - Msc. Work- and Organizational psychology - Over 10 years experience in web design - Over 3 years experience in SEO - Twitter: @theovdzee
  • PageRank Myths Linking Up-to-date Keywords Suffix
  • Source:
  • “ PageRank is a highly important metric” Myth
  • Source:
  • Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source:
  • Google Toolbar PageRank Updates Source:
    • January 2011
    • April 2010
    • December 2009
    • October 2009
    • May 2009
    • April 2009
    • December 2008
    • September 2008
    • July 2008
    • April 2008
    • January 2008
    • October 2007
  • An imprecise metric 4 5 PR 4 PR 4
  • “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
  • Better metrics than PageRank
    • Number of customers
    • Conversion rate
    • Daily revenue per item
    • Inlinking root domains
    • Keywords sending visitors
  • PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source:
  • “ Linking out to other websites is bad” Myth
  • What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source:
  • Source:
  • Source: Spammy comments
  • Rel=“nofollow” <a rel=“nofollow” href=“>No link value passed</a>
  • “ Trading links will increase rankings” Myth
  • Source: Reciprocal links
  • 3-way reciprocal link A B C
  • Important aspects of a link <a href=“> This is the anchor text </a>
  • Source: Links in content > Links outside content
  • “ Using a suffix will make your pages rank better” Myth
  • .html .html .php .exe .cgi .asp
  • What the big boys are doing
  • “ A regularly updated webpage ranks higher” Myth
  • The long tail Source:
  • What about you?
  • “ Meta keywords tag boosts your rankings” Myth
  • There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
  • Entering the keywords Joomla! Administrator -> Global Configuration -> Site
  • Meta description as shown in Google Meta title Meta description
  • Extract meta keywords from page source
  • What did we learn?
    • Stop obsessing over PageRank
    • Link out to quality websites, don't link to bad neighborhoods
    • Use rel=&quot;nofollow&quot; to stop the link juice
    • Handle reciprocal links with care
    • Don't use a suffix in your URL
    • Add new quality content on a regular basis
    • Stop entering meta keywords, start using them as a research tool
  • Questions?
  • Coupon code JAB11 – 20% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla