SEO Myths Busted

SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011

PageRank Myths Linking Up-to-date Keywords Suffix

Source: http://www.optify.net/seo/organic-click-through-rate/

“ PageRank is a highly important metric”

Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations

Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html
January 2011
April 2010
December 2009
October 2009
May 2009
April 2009
December 2008
September 2008
July 2008
April 2008
January 2008
October 2007

An imprecise metric 4 5 PR 4 PR 4

“ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”

Better metrics than PageRank
Number of customers
Conversion rate
Daily revenue per item
Inlinking root domains
Keywords sending visitors

PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48

“ Linking out to other websites is bad”

What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/

Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG

Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments

Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>

“ Trading links helps boost PageRank and rankings.”

Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links

Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>

Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content

“ Using a suffix such as .html for your pages will make them rank better”

.html http://www.example.org/index .html .php .exe .cgi .asp

What the big boys are doing
http://www.zappos.com/teva-mush-ii-island-navy
http://digg.com/news/business/media/recent
http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/
http://www.mozilla.com/en-US/firefox/security/
http://www.seomoz.org/blog/evangelizing-a-datadriven-culture

“ A regularly updated webpage ranks higher in the search engines”

The long tail Long tail Short tail

What about you?

“ Meta keywords tag boosts your rankings”

There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”

In the Joomla! Administrator

Meta description as shown in Google Meta title Meta description

Extract meta keywords from page source

Q & A?

What did we learn?
Stop obsessing over PageRank
Link out to quality websites, don't link to bad neighborhoods
Use rel="nofollow" to stop the link juice
Handle reciprocal links with care
Don't use a suffix in your URL
Add new quality content on a regular basis
Stop entering meta keywords, start using them as a research tool

Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla

http://www.themepartner.com	163
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SEO Myths Busted

by FinishJoomla on Apr 03, 2011

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SEO Myths Busted — Presentation Transcript