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SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011
 
 
PageRank Myths Linking Up-to-date Keywords Suffix
 
Source: http://www.optify.net/seo/organic-click-through-rate/
“ PageRank is a highly important metric”
 
Correlation PageRank to Position 0 0.5 1 No  correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/b...
Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html <ul><li>J...
An imprecise metric 4 5 PR 4 PR 4
“ Our PageRank has dropped in the last PageRank update!  Now what?” “ I don’t know, sue Google in court?”
Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue...
PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, ...
“ Linking out to other websites is bad”
What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods,...
Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
Rel=“nofollow” <a  rel=“nofollow”  href=“http://www.joomla.org>No link value passed</a>
“ Trading links helps boost PageRank and rankings.”
Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>
Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside ...
“ Using a suffix such as .html for your pages will make them rank better”
.html http://www.example.org/index .html .php .exe .cgi .asp
What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://digg.com/news/...
“ A regularly updated webpage ranks higher in the search engines”
The long tail Long tail Short tail
What about you?
“ Meta keywords tag boosts your rankings”
There he is again... “ [...] Google does not use the keywords meta tag in our web search” --  Head of Google’s Webspam tea...
In the Joomla! Administrator
Meta description as shown in Google Meta title Meta description
Extract meta keywords from page source
Q & A?
What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad ...
Coupon code  JD11NL –  15% discount on all our products –  Valid until 2 weeks from now –  50 coupons available Theo van d...
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SEO Myths Busted

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Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands

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Transcript of "SEO Myths Busted"

  1. 1. SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011
  2. 4. PageRank Myths Linking Up-to-date Keywords Suffix
  3. 6. Source: http://www.optify.net/seo/organic-click-through-rate/
  4. 7. “ PageRank is a highly important metric”
  5. 9. Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations
  6. 10. Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html <ul><li>January 2011 </li></ul><ul><li>April 2010 </li></ul><ul><li>December 2009 </li></ul><ul><li>October 2009 </li></ul><ul><li>May 2009 </li></ul><ul><li>April 2009 </li></ul><ul><li>December 2008 </li></ul><ul><li>September 2008 </li></ul><ul><li>July 2008 </li></ul><ul><li>April 2008 </li></ul><ul><li>January 2008 </li></ul><ul><li>October 2007 </li></ul>
  7. 11. An imprecise metric 4 5 PR 4 PR 4
  8. 12. “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
  9. 13. Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue per item </li></ul><ul><li>Inlinking root domains </li></ul><ul><li>Keywords sending visitors </li></ul>
  10. 14. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
  11. 15. “ Linking out to other websites is bad”
  12. 16. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
  13. 17. Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
  14. 18. Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
  15. 19. Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>
  16. 20. “ Trading links helps boost PageRank and rankings.”
  17. 21. Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
  18. 22. Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>
  19. 23. Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content
  20. 24. “ Using a suffix such as .html for your pages will make them rank better”
  21. 25. .html http://www.example.org/index .html .php .exe .cgi .asp
  22. 26. What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://digg.com/news/business/media/recent </li></ul><ul><li>http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/ </li></ul><ul><li>http://www.mozilla.com/en-US/firefox/security/ </li></ul><ul><li>http://www.seomoz.org/blog/evangelizing-a-datadriven-culture </li></ul>
  23. 27. “ A regularly updated webpage ranks higher in the search engines”
  24. 28. The long tail Long tail Short tail
  25. 29. What about you?
  26. 30. “ Meta keywords tag boosts your rankings”
  27. 31. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
  28. 32. In the Joomla! Administrator
  29. 33. Meta description as shown in Google Meta title Meta description
  30. 34. Extract meta keywords from page source
  31. 35. Q & A?
  32. 36. What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad neighborhoods </li></ul><ul><li>Use rel=&quot;nofollow&quot; to stop the link juice </li></ul><ul><li>Handle reciprocal links with care </li></ul><ul><li>Don't use a suffix in your URL </li></ul><ul><li>Add new quality content on a regular basis </li></ul><ul><li>Stop entering meta keywords, start using them as a research tool </li></ul>
  33. 37. Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla
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