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SEO Myths Busted

SEO Myths Busted



Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands

Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands



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    SEO Myths Busted SEO Myths Busted Presentation Transcript

    • SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011
    • PageRank Myths Linking Up-to-date Keywords Suffix
    • Source: http://www.optify.net/seo/organic-click-through-rate/
    • “ PageRank is a highly important metric”
    • Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations
    • Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html
      • January 2011
      • April 2010
      • December 2009
      • October 2009
      • May 2009
      • April 2009
      • December 2008
      • September 2008
      • July 2008
      • April 2008
      • January 2008
      • October 2007
    • An imprecise metric 4 5 PR 4 PR 4
    • “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
    • Better metrics than PageRank
      • Number of customers
      • Conversion rate
      • Daily revenue per item
      • Inlinking root domains
      • Keywords sending visitors
    • PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
    • “ Linking out to other websites is bad”
    • What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
    • Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
    • Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
    • Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>
    • “ Trading links helps boost PageRank and rankings.”
    • Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
    • Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>
    • Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content
    • “ Using a suffix such as .html for your pages will make them rank better”
    • .html http://www.example.org/index .html .php .exe .cgi .asp
    • What the big boys are doing
      • http://www.zappos.com/teva-mush-ii-island-navy
      • http://digg.com/news/business/media/recent
      • http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/
      • http://www.mozilla.com/en-US/firefox/security/
      • http://www.seomoz.org/blog/evangelizing-a-datadriven-culture
    • “ A regularly updated webpage ranks higher in the search engines”
    • The long tail Long tail Short tail
    • What about you?
    • “ Meta keywords tag boosts your rankings”
    • There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
    • In the Joomla! Administrator
    • Meta description as shown in Google Meta title Meta description
    • Extract meta keywords from page source
    • Q & A?
    • What did we learn?
      • Stop obsessing over PageRank
      • Link out to quality websites, don't link to bad neighborhoods
      • Use rel=&quot;nofollow&quot; to stop the link juice
      • Handle reciprocal links with care
      • Don't use a suffix in your URL
      • Add new quality content on a regular basis
      • Stop entering meta keywords, start using them as a research tool
    • Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla