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SEO Myths Busted
 

SEO Myths Busted

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Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands

Presentation given by Theo van der Zee at the Joomladay 2011 in the Netherlands

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    SEO Myths Busted SEO Myths Busted Presentation Transcript

    • SEO Myths Busted Theo van der Zee, CEO & Co-founder, FinishJoomla Joomla!dagen Nederland, april 2011
    •  
    •  
    • PageRank Myths Linking Up-to-date Keywords Suffix
    •  
    • Source: http://www.optify.net/seo/organic-click-through-rate/
    • “ PageRank is a highly important metric”
    •  
    • Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations
    • Google Toolbar PageRank Updates Source: http://www.thenewsinn.com/next-google-page-rank-update-2011-history.html
      • January 2011
      • April 2010
      • December 2009
      • October 2009
      • May 2009
      • April 2009
      • December 2008
      • September 2008
      • July 2008
      • April 2008
      • January 2008
      • October 2007
    • An imprecise metric 4 5 PR 4 PR 4
    • “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
    • Better metrics than PageRank
      • Number of customers
      • Conversion rate
      • Daily revenue per item
      • Inlinking root domains
      • Keywords sending visitors
    • PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
    • “ Linking out to other websites is bad”
    • What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
    • Source: http://en.wikipedia.org/wiki/File:1_rio_de_janeiro_slum_2010.JPG
    • Source: http://seogadget.co.uk/google-page-penalty-for-comment-spam-rankings-and-traffic-drop/ Spammy comments
    • Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org>No link value passed</a>
    • “ Trading links helps boost PageRank and rankings.”
    • Source: http://www.blog.organicapex.com/reciprocal-link/ Reciprocal links
    • Anchor text <a href=“http://www.joomla.org> This is the anchor text </a>
    • Source: http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links Links in content > Links outside content
    • “ Using a suffix such as .html for your pages will make them rank better”
    • .html http://www.example.org/index .html .php .exe .cgi .asp
    • What the big boys are doing
      • http://www.zappos.com/teva-mush-ii-island-navy
      • http://digg.com/news/business/media/recent
      • http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/
      • http://www.mozilla.com/en-US/firefox/security/
      • http://www.seomoz.org/blog/evangelizing-a-datadriven-culture
    • “ A regularly updated webpage ranks higher in the search engines”
    • The long tail Long tail Short tail
    • What about you?
    • “ Meta keywords tag boosts your rankings”
    • There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
    • In the Joomla! Administrator
    • Meta description as shown in Google Meta title Meta description
    • Extract meta keywords from page source
    • Q & A?
    • What did we learn?
      • Stop obsessing over PageRank
      • Link out to quality websites, don't link to bad neighborhoods
      • Use rel=&quot;nofollow&quot; to stop the link juice
      • Handle reciprocal links with care
      • Don't use a suffix in your URL
      • Add new quality content on a regular basis
      • Stop entering meta keywords, start using them as a research tool
    • Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla