“ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
Better metrics than PageRank <ul><li>Number of customers </li></ul><ul><li>Conversion rate </li></ul><ul><li>Daily revenue per item </li></ul><ul><li>Inlinking root domains </li></ul><ul><li>Keywords sending visitors </li></ul>
PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
What the big boys are doing <ul><li>http://www.zappos.com/teva-mush-ii-island-navy </li></ul><ul><li>http://digg.com/news/business/media/recent </li></ul><ul><li>http://www.amazon.com/Psychology-Peter-Gray/dp/1429219475/ </li></ul><ul><li>http://www.mozilla.com/en-US/firefox/security/ </li></ul><ul><li>http://www.seomoz.org/blog/evangelizing-a-datadriven-culture </li></ul>
“ A regularly updated webpage ranks higher in the search engines”
There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
What did we learn? <ul><li>Stop obsessing over PageRank </li></ul><ul><li>Link out to quality websites, don't link to bad neighborhoods </li></ul><ul><li>Use rel="nofollow" to stop the link juice </li></ul><ul><li>Handle reciprocal links with care </li></ul><ul><li>Don't use a suffix in your URL </li></ul><ul><li>Add new quality content on a regular basis </li></ul><ul><li>Stop entering meta keywords, start using them as a research tool </li></ul>
Coupon code JD11NL – 15% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla
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