Social Media Overview
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Social Media Overview

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Social Media Overview presented at Social Media Training course for Fingal Development Board on Wednesday 14th September, 2011

Social Media Overview presented at Social Media Training course for Fingal Development Board on Wednesday 14th September, 2011

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  • Today, I am going to give an overview of Social Media; look at why we should use Social Media; talk about how to get started with Social Media; look at the resource implications; talk about how you can measure success.
  • Version 3 - 22 nd June, 2011
  • This is a sample of the many Social Media sites
  • In the past we communicated using a broadcast model We will tell you what we want you to know
  • Social Media is a dialogue Everyone is equal – you and your audience They can make their voice heard in an equal manner
  • Whether you like it or not, people are talking about your organisation using Social Media. You should be part of that conversation.
  • Young people growing up today don’t know any other way – Social Media is part and parcel of how they communicate.
  • It’s about communications Communication starts with listening Listen to conversations on Twitter, Facebook, etc.
  • Create an account & share some information Remember that it’s a dialogue – you should be prepared to respond
  • Resist the temptation to control This is not our medium, our conversation, etc. It belongs to all. The goal is to enable, influence and inspire
  • Create opportunities for your audience to feel ownership. They are your clients – they have a vested interest. Give them something to talk about – kick-start initiatives, solicit feedback, …
  • Social Media tools are generally free … or are they really?
  • Biggest cost is human resources Engaging with Social Media is time-consuming Need to allocate human resources to post, monitor, respond
  • Social Media policy needs to be aligned with Corporate Policy Your Social Media Policy and your engagement should reflect your organisations current priorities and activities
  • Quantitative Measure include Traffic Volumes # of links from others to you # of posts, tweets, mentions, comments to you
  • Quality measures include – Is there a buzz around your use of Social Media Do you respond within 24 hours Are your posts of good quality How many meaningful comments do you receive Is content that you post of good quality
  • Tweetgrid is an online tool for viewing multiple Twitter Accounts Tweetdeck and others allow you to manage multiple Social Media Accounts
  • socialmention analyses phrases across multiple Social Media platforms Strength = Likelihood that term is being discussed (# of mentions in past 24 hours / # of possible mentions) Sentiment = Ratio of mentions that are generally positive : mentions that are generally negative Passion = Likelihood that individuals talking about the term will do so repeatedly Reach = Range of influence (# of unique authors referencing term / total # of mentions)
  • Tweetreach analyses the reach that a phrase, username or hashtag is achieving
  • tweetstats – Statistics of Twitter usage Tweetcloud- most common words in your tweets
  • Insights – Facebook Statistics Likes = Tracking # of likes Mentions = # of times tagged in posts Page Views = Total Page Views & Unique Page Views : Difference = Return Visits Gender & Age = User demographics
  • How to interact with social media engagements Remember this is a dialogue Remember that you are representing your organisation
  • 16 th March, 2011
  • That was a quick overview of Social Media. The most important thing to remember is that engaging in Social Media is a conversation and to be honest.
  • This presentation is licenced for sharing under a Creative Commons licence It is available for viewing and downloading on slideshare Thank you.

Social Media Overview Social Media Overview Presentation Transcript

  • Comhairle Contae Fhine Gall Fingal County Council Social Media Dominic Byrne, Fingal County Council Social Media Training - 14 th September, 2011
  • http://www.youtube.com/watch?v=x0EnhXn5boM
  • WHAT IS SOCIAL MEDIA?
    • SOCIAL MEDIA IS ANY ONLINE TOOL OR SITE, THAT IS BASED ON INTERACTION WITH USERS AND VISITORS
  •  
  • Online Communities http://www.boards.ie
  • Blogs http://www.boards.ie http://www.huffingtonpost.com
  • MicroBlogs http://www.twitter.com/fingalopendata
  • Wikis http://www.wikipedia.org
  • Social Networks http://www.facebook.com/fingallibraries
  • Social Bookmarks http://www.delicious.com
  • Video Sharing http://www.youtube.com/user/dubcilib
  • Image Sharing http://http://www.flickr.com/photos/dlrlibraries/
  • WHY USE SOCIAL MEDIA?
  • SOCIAL MEDIA IS NOT A PASSING TREND IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE
  • Broadcast http://www.flickr.com/photos/opensourceway/5538036046/
  • Dialogue http://www.flickr.com/photos/crystaljingsr/3915512588/
  • The conversation is happening now … … are you participating? http://www.flickr.com/photos/greencolander/2503742560/
  • Generation Z … … are ‘digital natives’ http://www.flickr.com/photos/umpcportal/4581962986/
  • THEY DON’T CARE WHAT YOU SAY THEY CARE WHAT THEIR FRIENDS THINK.
  • WHAT SHOULD YOU DO?
  • Listen http://www.flickr.com/photos/walkadog/3353936487/
  • Share http://www.flickr.com/photos/ryanr/142455033/
  • Let Go … http://www.flickr.com/photos/furious-angel/297584201/
  • Connect http://www.flickr.com/photos/aerosolhalos/5134485529/
  • RESOURCE IMPLICATIONS
  • Cost http://www.flickr.com/photos/bstabler/770416963/
  • Time http://www.flickr.com/photos/adwriter/367570814/
  • Corporate Connection http://www.lumaxart.com/
  • MEASURING THE BENEFITS
  • Quantity http://www.flickr.com/photos/40626436@N00/3839400717/
  • Quality http://www.flickr.com/photos/40626436@N00/3839400717/
  • SOCIAL MEDIA TOOLS
  • TweetGrid – Twitter Aggregator
  • socialmention – Feed Aggregator
  • tweetreach – Twitter Reach Analysis
  • TweetStats – Twitter Statistics
  •  
  •  
  • Insights – Facebook Statistics
  • ONLINE BEHAVIOUR
  • U.K. Govt. Online Participation Policy http://www.civilservice.gov.uk/Assets/participation_online_tcm6-3244.doc
  • U.S. EPA Social Media Guidance http://govsocmed.pbworks.com/f/should_i_respond_online.pdf
  • http://www.youtube.com/watch?v=8TkeV_JgZq4
  • Comhairle Contae Fhine Gall Fingal County Council Social Media Dominic Byrne, Fingal County Council Social Media Training - 14 th September, 2011
  • Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License http://creativecommons.org/licenses/by-nc-sa/3.0/ Use of any Fingal County Council or Fingal Development Board logos and brands are not covered by this license. Pictures as marked used under Creative Commons license. If you believe any content is infringing copyright, please contact us via http://data.fingal.ie www.slideshare.net/fingalopendata