Confidential
Texas Tech’s Dept of
Personal Financial
Planning
Confidential
Jennifer Openshaw
• A nationally known expert
• National columnist, speaker
• President of Finect, compliant ...
Confidential
Deena Katz, CFP
• 35 years in wealth management
• Associate Professor, TTU’s Dept of
Personal Financial Plann...
Confidential
Barry Mulholland
• CFP, ChFC
• Assistant Professor, TTU’s Dept
Personal Financial Planning
Confidential
TTU Students
• Heather
Ford, 24, pursuing
masters in PFP
• Jeremy
Ransom, 24, military
vet, head PFPA
• Thana...
Confidential
Facts: Social Media is Top Growth Area
• 500 million Facebook users
• 200 million LinkedIn members
– 2 millio...
Confidential
And Investors Want, Use Social
• 48% of advisors report using social media to interact with
investors on a da...
Confidential
Compliant Social Media: A Top Industry Challenge
Social networking sites, however, have
caused a great deal o...
Confidential
Advisors, Firms Need Help
“We’re just starting to think about how to use social media.”
“We need to do someth...
Confidential
Next Gen Students Are the Answer
• Skilled students in financial planning have better-than-average
job prospe...
Confidential
Partnership with Finect for Students
Compliant Social Media
Over 200 Students –
Largest PFP Degree
Program
In...
Confidential
Deena: Why is social media
being integrated into
curriculum?
Where?
Q:
1ssddd
Confidential
Barry: What industry changes
are you seeing? What are
expectations of students in
financial planning practice...
Confidential
Students: Why is social media
important? How will it impact
your careers?
Q:
1ssddd
Confidential
I’m a Financial Advisor:
How Can I Use Social Media?
• One-Stop
Social
• Engage
with clients
• Remain
complia...
Confidential
Demo
Jen – key features
Groups – Barry speaks
Confidential
Public Group
Confidential
Private Group
Confidential
Partnership
Free premium access to Finect for all TTU PFP students
$250/mo (enterprise access)
Basic membersh...
Confidential
Questions
Discussion…
Confidential
Investor
Investor
Investor
Investor
Investor
Investor
Investor
Asset
Manager
RIA
RIA
Investment
Research
Inve...
Confidential
What They’re Saying
The Press The Users
“This is easier than LinkedIn and Facebook,
and it offers more custom...
Confidential
“If social networks have taught us anything, it’s that
the quality of information matters. That’s what
[Finec...
Confidential
Offering the 4 C’s
Community Content Social Communications Compliance
• High quality
• Find & follow
• Peers
...
Confidential
We’re Asset Managers:
How Can We Use Social Media?
A Single Platform to:
• Reach advisors
more efficiently
• ...
Confidential
• Smart search for new products, events & content
• Client referral tool & tracking
• Community/pro validatio...
Confidential
Features Focused on the Investment Industry
Feature Functions
Profiles (advisors,
companies, products)
Post c...
Confidential
Appendix
Additional screenshots
2
Confidential
Finect vs LinkedIn
LinkedIn Finect
Basic Create a profile/Online presence
Create a group
Control a Group (pub...
Confidential
Feature LinkedIn Finect
Community
Integrity
Professional “verification” & badge
Reputation Score/Rank
View pr...
Confidential
NICSA – Industry Association
Public Group – Industry Association
Confidential
Investing for College - Theme
Public Group Around a Theme
Confidential
WallStreet Strategies – Thought Leadership
Public Group – Thought Leader
Confidential
Profiles: Be Found, Find Others
Example of professional profile with access to all relevant information withi...
Confidential
Real-Time Market Data & News
Global market info
Confidential
Social Products
Investment Products Can Now Be Followed. One-Stop Review of Social Comments Helps Advisors Ma...
Confidential
Compliance: Roles
Flexible roles. Control over permitted activity
Confidential
Compliance: Managing Who Shares What
One stop shop for social media sharing
Confidential
Compliance: Recordkeeping
Company wide extremely easy recordkeeping functionality
Confidential
Thank You
Jennifer Openshaw, President
jennifer@finect.com
(310) 980.9252
Confidential
Thank You
Jennifer Openshaw, Co-President
jennifer@finect.com
(310) 980.9252
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America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education

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  • 10 seconds each intro
  • 10 seconds each intro
  • 10 seconds each intro
  • We all know that social media is a huge issue and has been holding the industry back
  • Barry
  • What we’ve built is something that enables advisors to use social media to:Have a compelling online presencePush out content; and Engage new or prospective customers
  • Finect has been in a 2 yr beta in Europe. We’ve worked with some big names you’re afamiliar with and have gotten great feedback – for isntance, Bestinver noting that they get real-time info on products – that’s something that’s just not possible without a platform like FPerhaps the most interesting press review is Expansion which wonders if we’re the next LinkedIn – well, we may not be as broad, but we will have much greater focus on our industry’s needs
  • Finect has been in a 2 yr beta in Europe. We’ve worked with some big names you’re afamiliar with and have gotten great feedback – for isntance, Bestinver noting that they get real-time info on products – that’s something that’s just not possible without a platform like FPerhaps the most interesting press review is Expansion which wonders if we’re the next LinkedIn – well, we may not be as broad, but we will have much greater focus on our industry’s needs
  • We’re delivering the 4 Cs:Community – the ability to follow others, like experts and peers, and also to join a group or form your own, for clients, employees or even around a themeContent – this is the ability to follow content by peers, post your own, and see what’s trending. We’ll also have the industry’s only truly global library – a single repositroy for PPTs, white papers, research, videos, etc – a great way to build brand and reachSocial Communications – thru the Finect platform, an advisor or manager can post once and distribute that content into L and T. Great way to build brand, incrase members of a group or even gain new customers.Compliance – the beauty of the platform is that it’s all comliant, meaning all content is backed-up and accessible by your chief comliance officer. The person who leads our compliance effort is the former head of legal and compliance for Fidelity, so we know we’re in good handsNOTE: You could jump to the actual demo here or go thru the next few slides and then do it – your call.
  • For managgrs, it’s about:Building brandDistributing content thru social mediaCommunicating product info more efficiently to your target audience
  • Briefly, here’s a glance at some of the typical members and how we address their needs… (no need to spend much time here)I would go to live demo here – see slides for talking pts
  • Here’s a quick rundown of the features we’re offering:Profiles – alllow someone to be found, to distribute content, and follow peers or expertsGroups – a way to engage clients or prospects. Also used internally among employees for example or by a theme like ‘avoiding the next recession’ or an investment theme like Asian dividend fundsProf Verification – this is what really sets Finect apart from LinkedIn and raises the quality of the community – all users are verified that they are, in fact, a professional and carry a verification badgeSocialized Products – this is the idea of enabling an investment product – a stock, fund or 529 – to have a profile just like anyone. If I have a holding in a product, I would follow it to get upates on news or peer comments. I could also use these product profiles to make smarter investment decisions because I could see what professionals thinkUnique Search – leveragign our partnership with Discover, we’ll allow users to target their groups or content to specific audiences. They’ll be able to search by location, AUM, key words, etcCentral Library – the industry’s only single repostiry of info –PPTs, research etcCompliance Controls – full backups, reporting and tracking for your CCO
  • 1. First, Unience (Bestinver, BBVA, Abante, EFPA, investor - Go to live Unience site- talk pts are on screens that follow:www.unience.comUser: nicolas.oriol@unience.comPass: pwdpro1LINKS to acces:https://www.unience.com/group/bestinver-asset-managementhttps://www.unience.com/group/bbva_asset_managementhttps://www.unience.com/group/innovabantehttps://www.unience.com/group/efpa_espanahttps://www.unience.com/user/TuldorAfter the above, go to the Finectwirefames (alterantive is into the alpha but wireframes are a bit more robust right now; if u have trouble accessing, let me know)2. Finect - talk points are on the slides that followfile:///Users/noriol/Documents/Dropbox/Unience%20Team%20-%20Web/Web/OSI-New/finect/professional-profile/professional-home.htmlfile:///Users/noriol/Documents/Dropbox/Unience%20Team%20-%20Web/Web/OSI-New/finect/companies/branding_experience_06.htmlfile:///Users/noriol/Documents/Dropbox/Unience%20Team%20-%20Web/Web/OSI-New/finect/companies/premium_companies_settings_invitations.html
  • This is a financial planning firm that uses F for yet another purpose: internal. You can see here they have about 80 employees – financial advisors and portfolio managers. Every Monday morning they have an internal meeting. They post the minutes to that meeting (see in articles are) here and so if anyone missed the mtg or has Qs, they can access the minutes or get their Qs answered.
  • This is a financial planning firm that uses F for yet another purpose: internal. You can see here they have about 80 employees – financial advisors and portfolio managers. Every Monday morning they have an internal meeting. They post the minutes to that meeting (see in articles are) here and so if anyone missed the mtg or has Qs, they can access the minutes or get their Qs answered.
  • This is a financial planning firm that uses F for yet another purpose: internal. You can see here they have about 80 employees – financial advisors and portfolio managers. Every Monday morning they have an internal meeting. They post the minutes to that meeting (see in articles are) here and so if anyone missed the mtg or has Qs, they can access the minutes or get their Qs answered.
  • This is what an individual’s profiles looks like. An individual investor might be intersted in being a part of Finect to:Follow expertsPost his own thinking about investings and finnacial planning (like Seeking Alpha)Discover new products – he might be intersted in Fidelity’s new retail hedge fund and follow it in his watchlist to get to know itStay abreast of the latest trends and thinking
  • We also provide realtime market info by TR.
  • We’ll be taking this to a whole new level with a concept we call Social Products where you can see what the pros are saying about a stock or fund
  • We know from our conversations that controlling who does what is essential, so we built that. For instance, a CMO, compliance officer or anyone else can set the approvals required for content.So, for example, you can say I want all sales people to be able to post only on F, not T, yes on LinkedIn, no on FB and then set the approval-No, Yes or Yes with approval.If yes with approval is chosen, then the CCO gets that content to review and accept or reject. (o to the “approval” tab within compliance)BTW, our chief compliance officer ran compliance for Fidelity so we know we’re – you – are in good hands.
  • Social Media tab – this area gives you a snapshot of what employees are doing on each of the social media channels. You can drill down further by clicking on T, for ex, and seeing the # of shares of ea employee. And if you click on further (choose Nico) you can see specific comments.
  • The record keeping module allows you or your cCO to get a daily report or a report by employee over a specific time period.
  • America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education

    1. 1. Confidential Texas Tech’s Dept of Personal Financial Planning
    2. 2. Confidential Jennifer Openshaw • A nationally known expert • National columnist, speaker • President of Finect, compliant social media simplified for the financial services industry • Founder of Women's Financial Network • Author of “The Millionaire Zone” @jopenshaw
    3. 3. Confidential Deena Katz, CFP • 35 years in wealth management • Associate Professor, TTU’s Dept of Personal Financial Planning • Chairwoman, Evensky & Katz • Author
    4. 4. Confidential Barry Mulholland • CFP, ChFC • Assistant Professor, TTU’s Dept Personal Financial Planning
    5. 5. Confidential TTU Students • Heather Ford, 24, pursuing masters in PFP • Jeremy Ransom, 24, military vet, head PFPA • Thanay Binford, 37 – joint MBA & PFP • Dustin Parks, 43 – Career changer: IT to PFP Dustin Parks, Jeremy Ransom, Heather Ford, Thanay Binford, and Mulholland.
    6. 6. Confidential Facts: Social Media is Top Growth Area • 500 million Facebook users • 200 million LinkedIn members – 2 million in financial services • 400 million tweets per day
    7. 7. Confidential And Investors Want, Use Social • 48% of advisors report using social media to interact with investors on a daily basis (Accenture) • 4% of advised social media users interact with their advisors thru SM… BUT: • 52% of advised social media users would interact like to interact with their advisors via SM if they were using it (Cogent Rsch)
    8. 8. Confidential Compliant Social Media: A Top Industry Challenge Social networking sites, however, have caused a great deal of angst for compliance departments at firms. Many compliance professionals have worried that using social media would expose their firms to scrutiny from regulators for, among other things, not saving copies of the messages sent through the sites.
    9. 9. Confidential Advisors, Firms Need Help “We’re just starting to think about how to use social media.” “We need to do something.” “I don’t have time. I need something easy.” “We spend $10K per month on an outside PR firm.”
    10. 10. Confidential Next Gen Students Are the Answer • Skilled students in financial planning have better-than-average job prospects • Financial planning growth: – 32 percent from 2010 to 2020 – More than double the average of all occupations. – 95% of TTU PFPC students are placed after graduation • remaining 5% join parent biz or decide otherwise
    11. 11. Confidential Partnership with Finect for Students Compliant Social Media Over 200 Students – Largest PFP Degree Program Includes both current students and national online program
    12. 12. Confidential Deena: Why is social media being integrated into curriculum? Where? Q: 1ssddd
    13. 13. Confidential Barry: What industry changes are you seeing? What are expectations of students in financial planning practices today? Q: 1ssddd Investor Investor Investor Investor Investor Investor Investor Asset Manager RIA RIA Investment Research Investment Research Service Tools Asset Manager Hedge Fund Investor RIA & B-D
    14. 14. Confidential Students: Why is social media important? How will it impact your careers? Q: 1ssddd
    15. 15. Confidential I’m a Financial Advisor: How Can I Use Social Media? • One-Stop Social • Engage with clients • Remain compliant for FINRA/SEC
    16. 16. Confidential Demo Jen – key features Groups – Barry speaks
    17. 17. Confidential Public Group
    18. 18. Confidential Private Group
    19. 19. Confidential Partnership Free premium access to Finect for all TTU PFP students $250/mo (enterprise access) Basic membership always free Groups to engage students Group for peer exchange among the student board of PFPA
    20. 20. Confidential Questions Discussion…
    21. 21. Confidential Investor Investor Investor Investor Investor Investor Investor Asset Manager RIA RIA Investment Research Investment Research Service Tools Asset Manager Hedge Fund Investor RIA & B-D Bringing Organization to the Industry
    22. 22. Confidential What They’re Saying The Press The Users “This is easier than LinkedIn and Facebook, and it offers more customization,” Sam Rines, Economist, Chilton Capital, Houston, TX “Compliance – yuck. Finect has integrated everything – it’s compliance made easy. Plus, I can build my brand and have my ‘Free Advice Fridays” in a closed group with clients. Jim Ludwick, MainStreet Planning, member of the Garrett Planning Network “Finect’s site allows advisory firms to set content and social media controls and permissions for their staff, and it tracks and keeps records of content for SEC and FINRA compliance.” “Reports and notes can be posted to Finect and sent out to LinkedIn and Twitter from there, and archived for compliance purposes.” “It's the first social network that I see as being slick enough with the development chops to really have a chance of making it in financial services the way that LinkedIn and some of its features have over the years. You could invite clients and share things without the scrutiny that you’d get on LinkedIn, Twitter or Facebook Press “Companies can finally operate in the social media world and track all employees in one location through the Finect platform with archiving, reporting and more.” Theresa Hamacher, CEO of the National Investment Company Services Association (NICSA). Video Press Press
    23. 23. Confidential “If social networks have taught us anything, it’s that the quality of information matters. That’s what [Finect] has done.” Tested & Proven in Europe “We get real-time, instant feedback on our products, articles and opinions through our group here,” Gema Martin, Head of Institutional Investments, BBVA Asset Management “It helps me connect with potential customers quickly and efficiently,” Javier Benito, Financial Advisor “We have 40,000 customers and only one branch. We have used the site to communicate with our customers in a new, more engaging way.” Beltran Parages, Head of Sales, Bestinver Asset Management “It’s a great way to exchange ideas and information with our members. We recommend it to all financial planners,” European Financial Planning Association Customers & Sponsors ”[Finect], the next LinkedIn?” “Thanks to [Finect], investors can learn and share knowledge.” Winner, 2011 Financial Congress Awards (Europe) “[Finect] makes the financial sector think.” The Press Testimonials
    24. 24. Confidential Offering the 4 C’s Community Content Social Communications Compliance • High quality • Find & follow • Peers • Experts • Products • Learn, share • Join groups • Peer content • Peer reviews • Top trends • Products • People • Groups • Global library • Smart search • SEC, FINRA compliant • Tracking, reporting • Content approval controls • Led by ex-Fidelity compliance chief • Post once • Share with many • Linked-In • Twitter • Build followers • Increase brand
    25. 25. Confidential We’re Asset Managers: How Can We Use Social Media? A Single Platform to: • Reach advisors more efficiently • Distribute content to social media (Twitter, LlinkedIn) • Stay compliant with tracking, reporting • Increase engagement thru groups • Get real-time feedback on investment products • Get industry-wide news alerts and events
    26. 26. Confidential • Smart search for new products, events & content • Client referral tool & tracking • Community/pro validation of new ideas (top lists) • Turnkey social media tracking, reporting • Low-cost aggregation The Unbiased Planner The Backend Vendor Asset Manager Limited investment experience Serving its Members’ Needs • Member-ranked vendors by key topics • Filter and rank targeted people, companies • Access latest industry & advisor info, trends • Content distribution • Speaking/marketing opps • Step-by-step set-up from FB, other SM • Fun, engaging content based on interests • Success stories of others like her • See what the pros are doing • Tools (ie instant aggregation) and quick rankings/lists to help with decisions (college, insur) • Modern, dynamic site to filter and rank targeted people, products or new ideas • Access to advisors to target her products • Two way comm: 1:1 and 1-to-many (Twitter, LinkedIn) • Sponsorship/speaking/marketing opportunities • Groups to increase engagement (clients, sales reps), display expertise, gather data
    27. 27. Confidential Features Focused on the Investment Industry Feature Functions Profiles (advisors, companies, products) Post content, blogs Allow professionals to find & connect with one another See what peers are saying Groups Engage with clients & prospects Answer questions & share best practices Surveys, polls, live events Professional badge (validation services) Ability to become a “verified” professional Industry’s only social platform with professional validation Pros on Products The “Zagat’s for investment products” Comment, follow, see peer opinions Unique Search Find products, professionals Follow competitors, peers Location, AUM, asset, key word Central Library Distribute tailored research & presentations Build brand, followers, reach Compliance Controls One-stop posting & tracking. Twitter/FaceBook/LinkedIn Accessible, archived reports for compliance8/21/2013 27
    28. 28. Confidential Appendix Additional screenshots 2
    29. 29. Confidential Finect vs LinkedIn LinkedIn Finect Basic Create a profile/Online presence Create a group Control a Group (public, private) InBox/Direct Messaging Content Post Content & Comment Trending Content (in your network) View Comments by Professionals vs All Users Distribute Content to Other Social Media Search Industry-wide relevant events Investment Decisions Follow Investment Products One-stop Peer Comments & Recco’s of Products Trending Products, Groups, Discussions ToCome Share Products/WatchList w/ Group (advisor> clients) Compliance Integrated Compliance Tracking of Social Media Third party Integrated mgmt of employees on social media
    30. 30. Confidential Feature LinkedIn Finect Community Integrity Professional “verification” & badge Reputation Score/Rank View product recommendations by user type (pros) To come Data Resume Company/Advisor business (assets, clients, etc) Limited Licenses & certifications (verified) Market Data/charts To Come Community Answers Career & M&A Center Global Library/repository Robust targeted search and filter (industry focused) Account aggregation (for advisors, investors) Find an advisor (smart) Social networking/profiling for client development Finect vs LinkedIn
    31. 31. Confidential NICSA – Industry Association Public Group – Industry Association
    32. 32. Confidential Investing for College - Theme Public Group Around a Theme
    33. 33. Confidential WallStreet Strategies – Thought Leadership Public Group – Thought Leader
    34. 34. Confidential Profiles: Be Found, Find Others Example of professional profile with access to all relevant information within the community
    35. 35. Confidential Real-Time Market Data & News Global market info
    36. 36. Confidential Social Products Investment Products Can Now Be Followed. One-Stop Review of Social Comments Helps Advisors Make Decisions.
    37. 37. Confidential Compliance: Roles Flexible roles. Control over permitted activity
    38. 38. Confidential Compliance: Managing Who Shares What One stop shop for social media sharing
    39. 39. Confidential Compliance: Recordkeeping Company wide extremely easy recordkeeping functionality
    40. 40. Confidential Thank You Jennifer Openshaw, President jennifer@finect.com (310) 980.9252
    41. 41. Confidential Thank You Jennifer Openshaw, Co-President jennifer@finect.com (310) 980.9252

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