“ We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers ” - Chris Anderson, The Long Tail
87% trust a friend’s recommendation over critics review - Marketing Sherpa
3 times more likely to trust peer opinions over advertisement for purchasing decision - Jupiter Research
1 word of mouth recommendation has impact of 100 TV ads! - bzzagent.com
Important to have a robust social media strategy for your business.
Plan well Total campaign time 1. 2. Research, listen, observe Tactics, tools
7 ways your business could be using Social Media
Public Relations Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
Customer Support Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.
Market Research Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
New Product Development Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.
Hiring & Recruitment Social media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.
Promotions Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.
Sales This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.
Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
Facebook offers banner advertising which can target age, gender, location, relationship status and interest, or music and lifestyle interests.
Twitter is a microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power.
A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order Blogging
LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.