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Fy win bangkok_media pitch

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  • 1. FindYourWayInTheWorld Video Marketing AgencyThe forefront of future is Social Mediaand now, the future is withinyour reach ...
  • 2. Become the MOST watched YouTube Channel We Produce Video, We Market Video!PRODUCE BROADCAST PLATFORMS (click here) - Internet TV Sample - Google TV – VIDEO DEMO
  • 3. Our Channels Structure LOCAL
  • 4. Advertising – Online VS Print
  • 5. Market Outlook - Online Social Media is a many-to-many instrument of communication. Users can now be involved in the information received. REMINDER - most Popular SM Platforms:  Facebook - 150 million people engage with Facebook on external websites.  YouTube - receives more than 2 billion viewers per day.  Twitter - 75% of total users use Twitter through third-party apps.  LinkedIn – over 70 million users worldwide.  Google+ - Over 60 percent of Google+ users use Google products on a daily basis.  Blogging (WordPress) - 77% of Internet users read blogs through random searches or direct subscriptions. Bonus Facts (Statistics from Online Media Gazette)  90% of Internet users know at least one social network.  The average social user has 195 friends.
  • 6. Market Outlook – Bangkok MediaROI THB
  • 7. Splash VS Targeting• Newsletter (eDM) - Max Return 2/2.5%  e.g. 4000 email sent  only 80-100 reached• Magazine - Max Return 1/2%  e.g. 30,000 printed  300/600 reached• Blog Banner - Max Return 4/5%  e.g. 10,000 unique visitors  400/500 reached• Video Marketing - Max Return 10/15%  e.g. 100,000 targeted (*keyword + profiling)  10/15,000 reached
  • 8. Being Part of the FYW’s Family… Targeted social media market advertising. Dedicated Video & Acct Mgt Team. Practical Analytics & KPIs with Promising Leads. Excellent client service! Sales Packages Price Reduction & Progressive Steps. Whole Host of Complimentary Extra-Services (article publication, cross-networking..). KPI: Key Performance Indicator
  • 9. Local Channels FindYourWayInBangkok.com (3 Months Open)  WAY (2,000 Lks/10,000 Wk Rch): Lifestyle  EVENT (6,000 Lks/80,000 Wk Rc): Entertainment  HEALTH (1,400 Lks/ 18,000 Wk Rch): Well-Being  MODEL (1,370 Lks/15,000 Wk Rch): Fashion  ROOM (1,200 Members/680 Lks): Real Estate  STUFF (1,300 Members/600 Lks): Products & Consumer ServicesThe Business Model applies to all other SMVideo Magazines internationally:  FindYourWayInSG  FindYourWayInHongKong  … etc. SM: Social Media
  • 10. Our Services (1/2)Based on Three (3) Packs (and some add-ons):1. PartyPack  vTeaser + Event Coverage + Broadcasting + YT&FB Video Ads – 4 weeks (2 x before + 2 x after)2. PushPack  Video Generation + Broadcasting + YT&FB Video Ads – 4 weeks3. ExtraPack  Video Generation + Broadcasting + YT&FB Video Ads – 8 weeks ADD-ONS  Splash Slider Feature + Sharing on FB Channels (*video content) – 990THB/week  Simple Video Creation – THB 10900/video  Online Video Broadcasting – THB 6900/month  Article Write-Up (500-800 words) – THB 1990/article  Corporate YouTube Channel Skin Design – THB 6990/design  YouTube Mash-Up (teaser) – THB 7900/video We are the UNIQUE local LAST MINUTE online solution for Events! YT: YouTube, FB: FaceBook, SMM: Social Media Marketing
  • 11. Our Services (2/2) Video Ads Audience Analytics Event Media Creation Adjustment Reminders & CoveragePlanning Add-on KPIs  During campaign  reception of Weekly ‘Live’ Analytics.  Packs Pricing   PartyPack  THB 14,900 - 14 days campaign PushPack  THB 14,900 - 30 days campaign ExtraPack  THB 21,900 - 60 days campaign Party Pack & Push Pack include 4,000 THB Ads (YT+Fb) spent Extra Pack includes 8,000 THB Ads (YT+Fb) KPI: Key Performance Indicators, SMM: Social Media Marketing
  • 12. Project Plan - Simplified
  • 13. YouTube Channel Project3 months minimum Brand Identity Content & Viewership / mth YouTube Skin Design 6,900 THB Two (2) Video 12,900 THB Video ID Generation 13,900 THB Two (2) Broadcasting 7,900 THB Total 19900THB Total 19900THBExpected return:  Months 1 – 3: 2k to 4k views per video  Months 4 – 6: 4k to 6k views per video  Months 7 – 12: 6k to 8k views per video  Months 12…
  • 14. Successful TH YouTube Channel LIFESTYLE BRAND EVENT-Products TOURISM Teaser Teaser Teaser TeaserYOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL Thai-Faq.com AIS Operator Motor Expo TH Bangkok AirwaysCreated 01/01/2010 Created 27/01/2011 Created 22/06/2010 Created 28/07/2011 1,463 Subscribers 1,255 Subscribers 313 Subscribers 411 Subscribers 942,670 Views 1,112,544 Views 589,000 Views 757,000 Views 78 Videos 220 Videos 75 Videos 27 Videos
  • 15. Motion Graphic Samples Event Internet Company AppsAvatar Club Cllike.com CallMyName Infinite Possibilities
  • 16. Lifestyle Case Studies [SG]ManHunt 2012 – Event FLVRZ - Shop Cebu PB - Travel Prelude – F&B Bean Artistes Hip Hop Fashion Boat Party Experience Rooftop Bar/Bistro PARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK Teaser Teaser Teaser Teaser 2 x ARTICLE 1 x ARTICLE 1 x ARTICLE 3 x ARTICLE Time: 1 Weeks Time: 4 Weeks Time: 4 Weeks Time: 7 Weeks Video: 22,000+ Vws Video: 7,000+ Vws Video: 12,000+ Vws Video: 14,500+ Vws FB: 80,000 Imps FB: 650 Clk/Act Event: 4,000 ivts YT: 50,000 Imps YT: 156,000 Imps YT: 205,000 Imps YT: 700 Clk/Act YT: 600 Clk/Act YT: 950 Clk/Act Total - 600+ attendees Event Coverage FB: 750,000 Imps FB: 620,000 Imps FB: 980,000 Imps FB: 350 Clk/Act FB: 2,400 Clk/Act FB: 3,200 Clk/Act Direct - 65 buyers Direct- Fully Booked Direct – 135 cons
  • 17. Lifestyle Case Studies [TH] Click on video links DID – Restaurant Sofitel So Bangkok CultureONE MusicExperience-Social Project Buddha Bar DJ Festival 2012 PUSH PACK PARTY PACK PARTY PACK Teaser Teaser Teaser 1 & 2 2 x ARTICLE 1 x ARTICLE 2 x ARTICLE Time 6 Weeks Time: 4 Weeks Time: 1 Weeks 2 Videos Video 1: 4000 Vws Video: +980Vws Video 2: 6000 Vws Number 1: POPSCENE & FB: 654,866 Imps TOPMAN FB: 867,939 Imps FB: 665 Clk/Act FB: 355 Clk/Act Video 1: 17k Views Total – 120 People Total – 15 Leads FB: 862,497 Imps Social Project Video 2370 Clicks/Act YT: 57k Imps. 3.6k Click Video 2: 5667 Views YT: 41k Imps. 764 Click
  • 18. VIDEO SamplesBreizh Crepes – Food Panda Bangkok Tennis Gossip – Bangkok Network
  • 19. Clientele
  • 20. A New Media Enterprise, the forefront of future is SocialThanks! Media and now, the future is within your reach. Contact FindYourWayInTheWorld NOW! CONTACTS info@findyourwayintheworld.com

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