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FindYourWayInTheWorld: FindYourDocumentaries
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FindYourWayInTheWorld: FindYourDocumentaries

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Transcript

  • 1. Vision
            • Documentaries are today considered as boring TV programs seen when we have time to waste unless we are really interested by the subject.
            • 2. Documentaries are considered as TV program which are downgrading because of multiple channel which offers movies or funny programs.
    Postulate
  • 3. Vision
            • BUT the fact is...
  • 4. Vision
            • Documentaries are more and more popular
    and people feel concerned by causes like « saving planet » , « humanitary causes » etc... the proof is that today documentaries are visible at the cinema !
            • Moreover they are present in the boxoffice...
  • 5. Social media Plan Tools
  • 6. Social media Plan Process
  • 7. Social media Plan Target
  • 8. Social media Plan
            • Based on a close-up relation with actuallity (what we call in journalism « chestnut tree ») to bring more fans because of tagging videos
            • 9. Strong browser (with advanced researches)
            • 10. Categorization with different themes
            • 11. Cross-categorization according to our targets 
  • 12. Market & competitors
            • Famous documentary channel
    HBO, ABC, BBC, PBS, National Geographic, DSC, ARTE
            • Internet famous database
    Imdb, Ovguide, documentaryfilms.net
            • Direct competitors 
    DocumentaryHeaven.com,TopDocumentaryFilms.com, SnagFilms.com
  • 13. Market & competitors
  • 14. Market & competitors
    • Lack of community vision
    • 15. Lack of diversity of sources
    • 16. Private content
    • 17. Need to surf on several websites to find different sources
    • 18. Lack of updating documentaries
    • Lack of community vision
    • 19. Lack of targetted content
    • 20. Loss in jungle of movies & proposals
    • Interesting moving & growing community
    • 21. Extreme viral potential
    • 22. Hardly connected
    • 23. BUT : no targetted content
    • 24. BUT : no active participation of the community
  • 25. Market & competitors Direct competitors
    • « Documentaires » a Facebook group with a small scope of content, based on a participation of the users to bring content No classification, share of videos, some comments.
    • 26. « TopDocumentaryFilms » & « DocumentaryHeaven » are most like streaming websites, with a Facebook group too. More social because of RSS, feed and « like » systems they have a lot of sources. No target, quite of mess because of too many sources.
    • 27. « SnagFilms » is hardly connected and full of sources but not very known. The only target is « documentaries & movies fans ».
  • 28. Extension Plan In a first time...
            • Rating system
            • 29. Survey system to decide next documentary online
            • 30. Sponsorship system (give some advantages like a DVD of a documentary, goodies, possibility to watch a playlist offline...)
            • 31. Debates and commentaries with users about documentary
  • 32. Extension Plan Then :
    • Podcasts & WebTV development
    • Participation of users :
    FindYourDocumentaries will propose to people to help him to product his own independant documentaries. Projects will be presented according to surveys and rates of the community. They could help with : - financial donation - ressources contribution
  • 33. Extension Plan And further users could...
      - propose their own amateur documentaries - participate on subtitles for their countries - help to update informations on documentaries & new versions