0
Case Study Focus
April 14
Summary
• Let’s catch-up on Market Trends
• FYW & Clipster
• Your Audience? Your Message?
• Diffusion & Broadcasting
• Cas...
Market Trends
GEN C
GEN C IS A POWERFUL NEW
FORCE IN CONSUMER CULTURE.
IT’S A TERM WE USE TO DESCRIBE
PEOPLE WHO CARE ABOUT
CREATION, CU...
Daily Visitors (Jan’14)
Country FaceBook YouTube LinkedIn
Singapore 2.9 million 2.0 million 50,000
Malaysia 6.7 million 7....
FYW & Clipster
www.FYWinTheWorld.com | www.youtube.com/FYWinSG
We are Certified by
http://youtu.be/pofLLzynIzE
Exclusivity Partnership |
APAC
http://youtu.be/KiPhmNy7KaI |
http://www.clipster-video.com/
YouTube (Channel
Gadget)
Official SEA Partner
YouTube (Channel
Gadget)
The Top 200 leading brands are proving the
effectiveness of YouTube as a critical part of their
m...
YouTube (Channel
Gadget)
Content management
Update content anytime, even during a running campaign.
You can manage permiss...
YouTube (Channel
Gadget)
Social engagement
Channel gadget allows you to interact with your visitors
in many different ways...
YouTube (Channel
Gadget)
Multi-channel campaign
Channel Gadget is tailored to create
amazing custom gadgets for YouTube
bu...
Who does what?
• FYWinTheWorld
– YouTube TrueView & Google Display Ads Spent +
Channels Sponsoring
– YouTube MastHead & Fl...
What is your Audience?
Choose Your Audience
FB/LinkedIn Ads  Profiling Google/YT Ads  Keywords Search/Categories
KOLs | Aggregates Measure & Po...
YouTube TrueView (1/2)
YouTube
Case Studies
Multi Countries (1/2) | USA
Rokenbok | Large US Toy Manufacturer
Google Ads Spent: USD $200/annum
Average Daily Visitors...
Multi Countries (2/2) | SEA
Band X | Global Pharmaceutical
Clipster Implanted | 7 Countries | 6 Languages
Google Ads Spe...
SG Case Study | SRC
(2 months)
National brand Awareness  1,454,878 impressions
Total Views on Channel  84,326 views
Dire...
SG Case Study | Asmara
(2 month)
National brand Awareness  366,756 impressions
Total Views on Channel  13,415 views
Expe...
Portfolio
We are Proud
Aluxee eFashion
2013
http://youtu.be/T3GULse
tA8A
Singapore Recreation Club
2013
http://youtu.be/nqtVeNT
PfzA...
More YT Channels
www.youtube.com/AsmaraLifest
yleGroup
www.youtube.com/GroupIndo
Chine
Let’s Get Involved!
Retainer Fee Offer
BASIC GOLD PLATINUM
SGD 25,000
-
250 FYW Credits
Valid 10 Months
Extra: S$130/FYW Credit
SGD 50,000
-
5...
SME Rates (B2C) | Hospitality | Lifestyle | F&B | Consumer
Products…
Video / Content Video Hosting YouTube
Broadcasting
Yo...
*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refun...
Join the Community
Visit our YouTube Channel for all public videos produced by our
team
www.youtube.com/FYWinSG
Online Video Marketing |
ROI
 Optimization/Refreshment of Online Visibility
 National Brand Development Awareness
 Serv...
FindYourWayInTheWorld Pte Ltd
8 Cross Street, #28-00 PWC Building, Singapore 048424
(+65) 6850 7764 |  info@fywintheworl...
FindYourWayInSingapore - Business Presentation
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Transcript of "FindYourWayInSingapore - Business Presentation"

  1. 1. Case Study Focus April 14
  2. 2. Summary • Let’s catch-up on Market Trends • FYW & Clipster • Your Audience? Your Message? • Diffusion & Broadcasting • Case Study & Portfolio • SMEs Rates Bracket
  3. 3. Market Trends
  4. 4. GEN C GEN C IS A POWERFUL NEW FORCE IN CONSUMER CULTURE. IT’S A TERM WE USE TO DESCRIBE PEOPLE WHO CARE ABOUT CREATION, CURATION, CONNECTION AND COMMUNITY. *Statistics are weekly compared to YouTube non-users where applicable. Top 2 box where applicable. **Compared to non-Gen C where applicable. Source: Google/Ipsos YouTube Audience Study, August 2013.
  5. 5. Daily Visitors (Jan’14) Country FaceBook YouTube LinkedIn Singapore 2.9 million 2.0 million 50,000 Malaysia 6.7 million 7.4 million 45,000 Thailand 10.2 million 7.3 million 18,000 Indonesia 5.7 million 7.2 million 80,000 Philippines 5.2 million 4.9 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com
  6. 6. FYW & Clipster
  7. 7. www.FYWinTheWorld.com | www.youtube.com/FYWinSG We are Certified by http://youtu.be/pofLLzynIzE
  8. 8. Exclusivity Partnership | APAC http://youtu.be/KiPhmNy7KaI | http://www.clipster-video.com/
  9. 9. YouTube (Channel Gadget) Official SEA Partner
  10. 10. YouTube (Channel Gadget) The Top 200 leading brands are proving the effectiveness of YouTube as a critical part of their marketing and business strategy. Already 15% of them make use of gadgets on their YouTube brand channels. This shows that top marketers have a keen awareness of their strongest channels and are working to optimize the branding and user experience. Official SEA Partner
  11. 11. YouTube (Channel Gadget) Content management Update content anytime, even during a running campaign. You can manage permissions for multiple users so local offices can manage their own content (workflow). •Change content as often as you like •Centralized asset management allows you to •manage your videos and imagery •Different access levels per user Official SEA Partner
  12. 12. YouTube (Channel Gadget) Social engagement Channel gadget allows you to interact with your visitors in many different ways. Make visitors your brand advocates and let them help you reach your goals faster by spreading your content virally. •Connect your social channels •Easy to share •Insert social channel feeds •Connect your blog •Create a conversation with our social chat add-on* * Released Q2 2014 Official SEA Partner
  13. 13. YouTube (Channel Gadget) Multi-channel campaign Channel Gadget is tailored to create amazing custom gadgets for YouTube but optionally also allows you to run a multi-channel campaign from one dashboard. Our versatile solution allows you to publish your campaign to Facebook (app) and your website (widget). www Official SEA Partner
  14. 14. Who does what? • FYWinTheWorld – YouTube TrueView & Google Display Ads Spent + Channels Sponsoring – YouTube MastHead & Flash Ads Banners – YouTube Channel Optimization | Design – Google & YouTube Video SEO – Video Content Generation (Live & Motion Graphics/3D) – Global / Regional / Local YouTube Channel Management – Direct Analytics Report • Clipster – YouTube Gadget Platform & Analytics
  15. 15. What is your Audience?
  16. 16. Choose Your Audience FB/LinkedIn Ads  Profiling Google/YT Ads  Keywords Search/Categories KOLs | Aggregates Measure & Portfolio Dvp 1 2 3 4 5
  17. 17. YouTube TrueView (1/2)
  18. 18. YouTube
  19. 19. Case Studies
  20. 20. Multi Countries (1/2) | USA Rokenbok | Large US Toy Manufacturer Google Ads Spent: USD $200/annum Average Daily Visitors: 8,600 Average Daily Video Views: 22,360 Average Video Views: 2.6 per visitors Click-Though Website: 7.3% Results after implementing Clipster (Aug,13) Video Views/Visitors: +27% Click-Thought Website: +53% Subscribers: +89% Increased Watch-time: +34% http://www.youtube.com/Rokenbok
  21. 21. Multi Countries (2/2) | SEA Band X | Global Pharmaceutical Clipster Implanted | 7 Countries | 6 Languages Google Ads Spent: USD $50/annum (*minimum spending for YouTube Gadget access) Campaign KPIs (Clipster Implanted) Total Targeted Views on Channel: 727,345 Total Subscribers: 47,678 Average Video Views: 3.8 per visitors Click-Though Website: 9.8%
  22. 22. SG Case Study | SRC (2 months) National brand Awareness  1,454,878 impressions Total Views on Channel  84,326 views Direct Leads from LinkedIn  25 direct requests Expected  Direct increase in membership requests Budget Spent  S$4,500 Website’s Clicks Enhancement  5,719 clicks Click Trough Rate  6.78% http://www.youtube.com/SGRecreationClub
  23. 23. SG Case Study | Asmara (2 month) National brand Awareness  366,756 impressions Total Views on Channel  13,415 views Expected  Increase in membership, brand awareness Budget Spent  S$818.31 Website’s Clicks Enhancement  1,163 clicks Click Through Rate  8,67% http://www.youtube.com/AsmaraLifestyleGroup
  24. 24. Portfolio
  25. 25. We are Proud Aluxee eFashion 2013 http://youtu.be/T3GULse tA8A Singapore Recreation Club 2013 http://youtu.be/nqtVeNT PfzA Elephanti 2013 http://youtu.be/FWVYWoa8 vzk FYW Motion ShowReel 2013 http://youtu.be/Pm8f4hK4t Cg Asmara Bintan 2014 http://youtu.be/ClDGaKtI mG8 Quotient Travel Planner 2014 http://youtu.be/nyD8jzjVT ig
  26. 26. More YT Channels www.youtube.com/AsmaraLifest yleGroup www.youtube.com/GroupIndo Chine
  27. 27. Let’s Get Involved!
  28. 28. Retainer Fee Offer BASIC GOLD PLATINUM SGD 25,000 - 250 FYW Credits Valid 10 Months Extra: S$130/FYW Credit SGD 50,000 - 500 FYW Credits Valid 18 Months Extra: S$120/FYW Credit SGD 100,000 - 1,000 FYW Credits Valid 24 Months Extra: S$110/FYW Credit *1 FYW Credit = S$100
  29. 29. SME Rates (B2C) | Hospitality | Lifestyle | F&B | Consumer Products… Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video production •60 - 90 seconds •1 day shoot / Motion Animation •No script / storyboarding / talent •Hosted FYW YouTube page •Shared on FYW FB pages 2 months •$400/month •10,000 views total (estimated) •KPI Reports x 3 NA Video Credit •180 seconds •1 day shoot Motion Animation •No script / storyboarding •1 x Talent / VO (1 day) •Hosted FYW YouTube page •Shared on FYW FB pages 2 months •$800/month •25,000 views total (estimated) •KPI Reports x 3 NA Video Credit •300 seconds •1 day shoot •1 x Script •1 x Talent / VO (1 day) YouTube Channel Creation 2 months •$1,600/month •50,000 views total (estimated) •KPI Reports x 3 YES Minimum 4 MONTHS contract *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.
  30. 30. *All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: singapore@fywintheworld.com *Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly. Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video •60 - 90 seconds •1 day shoot / Motion Animation •1 x script •1 x talent •Hosted FYW YouTube page •Shared on FYW FB pages 3 months $400/month •15,000 views total (estimated) •KPI Reports x 4 NA Video Credit •180 seconds •1 day shoot / Motion Animation •2 x script •1 x VO •1 x Talent •Hosted FYW YouTube page •Shared on FYW FB pages 3 months •$800/month •37,500 views total (estimated) •KPI Reports x 4 NA Video Credit •300 seconds •2 day shoot •2 x Conceptual Script •1 x Talent / VO (2 day) YouTube Channel Creation 2 months YouTube Broadcasting •$1,600 / month •50,000 views total (estimated) 2 mths LinkedIn Sponsored Post •$450 / month •KPI Reports x 5 YES Minimum 6 MONTHS contract SME Rates (B2B) | Technology | Service Based | Human Resource…
  31. 31. Join the Community Visit our YouTube Channel for all public videos produced by our team www.youtube.com/FYWinSG
  32. 32. Online Video Marketing | ROI  Optimization/Refreshment of Online Visibility  National Brand Development Awareness  Services’ Professionalism & Quality Perception Improvement  Conversion Rate Optimization Improvement – Reduce Website Bouncing  Social Media Conversation Optimization  Revitalization of the Image Branding  Direct Leads Requests *ROI = Return On Investment
  33. 33. FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 (+65) 6850 7764 |  info@fywintheworld.com | www.fywinsg.com Thanks!
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