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FindYourWayInTheWorld                                          Video Marketing AgencyThe forefront of future is Social Med...
Become the MOST watched YouTube Channel          We Produce Video, We Market Video!PRODUCE                       BROADCAST...
Our Channels Structure           LOCAL
Advertising – Online VS Print
Market Outlook - Online   Social Media is a many-to-many instrument of    communication. Users can now be involved in the...
Market Outlook – Bangkok MediaROI                                       THB
Splash VS Targeting•   Newsletter (eDM) - Max Return 2/2.5%     e.g. 4000 email sent  only 80-100 reached•   Magazine - ...
Being Part of the FYW’s Family… Targeted social media market advertising. Dedicated Video & Acct Mgt Team. Practical An...
Local Channels FindYourWayInBangkok.com (3 Months Open)      WAY (2,000 Lks/10,000 Wk Rch): Lifestyle      EVENT (6,000 ...
Our Services (1/2)Based on Three (3) Packs (and some add-ons):1. PartyPack  vTeaser + Event Coverage + Broadcasting + YT&...
Our Services (2/2)             Video         Ads          Audience            Analytics              Event Media          ...
Project Plan - Simplified
YouTube Channel Project3 months minimum           Brand Identity                 Content & Viewership / mth  YouTube Skin ...
Successful TH YouTube Channel   LIFESTYLE              BRAND           EVENT-Products         TOURISM      Teaser         ...
Motion Graphic Samples Event        Internet Company           AppsAvatar Club         Cllike.com         CallMyName      ...
Lifestyle Case Studies [SG]ManHunt 2012 – Event        FLVRZ - Shop         Cebu PB - Travel         Prelude – F&B     Bea...
Lifestyle Case Studies [TH]                                                                  Click on video links  DID – R...
VIDEO SamplesBreizh Crepes – Food Panda   Bangkok Tennis   Gossip – Bangkok Network
Clientele
A New Media Enterprise, the forefront of future is SocialThanks!          Media and now, the future is within your reach. ...
FindYourWayInBangkok Media Presentation
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Transcript of "FindYourWayInBangkok Media Presentation"

  1. 1. FindYourWayInTheWorld Video Marketing AgencyThe forefront of future is Social Mediaand now, the future is withinyour reach ...
  2. 2. Become the MOST watched YouTube Channel We Produce Video, We Market Video!PRODUCE BROADCAST PLATFORMS (click here) - Internet TV Sample - Google TV – VIDEO DEMO
  3. 3. Our Channels Structure LOCAL
  4. 4. Advertising – Online VS Print
  5. 5. Market Outlook - Online Social Media is a many-to-many instrument of communication. Users can now be involved in the information received. REMINDER - most Popular SM Platforms:  Facebook - 150 million people engage with Facebook on external websites.  YouTube - receives more than 2 billion viewers per day.  Twitter - 75% of total users use Twitter through third-party apps.  LinkedIn – over 70 million users worldwide.  Google+ - Over 60 percent of Google+ users use Google products on a daily basis.  Blogging (WordPress) - 77% of Internet users read blogs through random searches or direct subscriptions. Bonus Facts (Statistics from Online Media Gazette)  90% of Internet users know at least one social network.  The average social user has 195 friends.
  6. 6. Market Outlook – Bangkok MediaROI THB
  7. 7. Splash VS Targeting• Newsletter (eDM) - Max Return 2/2.5%  e.g. 4000 email sent  only 80-100 reached• Magazine - Max Return 1/2%  e.g. 30,000 printed  300/600 reached• Blog Banner - Max Return 4/5%  e.g. 10,000 unique visitors  400/500 reached• Video Marketing - Max Return 10/15%  e.g. 100,000 targeted (*keyword + profiling)  10/15,000 reached
  8. 8. Being Part of the FYW’s Family… Targeted social media market advertising. Dedicated Video & Acct Mgt Team. Practical Analytics & KPIs with Promising Leads. Excellent client service! Sales Packages Price Reduction & Progressive Steps. Whole Host of Complimentary Extra-Services (article publication, cross-networking..). KPI: Key Performance Indicator
  9. 9. Local Channels FindYourWayInBangkok.com (3 Months Open)  WAY (2,000 Lks/10,000 Wk Rch): Lifestyle  EVENT (6,000 Lks/80,000 Wk Rc): Entertainment  HEALTH (1,400 Lks/ 18,000 Wk Rch): Well-Being  MODEL (1,370 Lks/15,000 Wk Rch): Fashion  ROOM (1,200 Members/680 Lks): Real Estate  STUFF (1,300 Members/600 Lks): Products & Consumer ServicesThe Business Model applies to all other SMVideo Magazines internationally:  FindYourWayInSG  FindYourWayInHongKong  … etc. SM: Social Media
  10. 10. Our Services (1/2)Based on Three (3) Packs (and some add-ons):1. PartyPack  vTeaser + Event Coverage + Broadcasting + YT&FB Video Ads – 4 weeks (2 x before + 2 x after)2. PushPack  Video Generation + Broadcasting + YT&FB Video Ads – 4 weeks3. ExtraPack  Video Generation + Broadcasting + YT&FB Video Ads – 8 weeks ADD-ONS  Splash Slider Feature + Sharing on FB Channels (*video content) – 990THB/week  Simple Video Creation – THB 10900/video  Online Video Broadcasting – THB 6900/month  Article Write-Up (500-800 words) – THB 1990/article  Corporate YouTube Channel Skin Design – THB 6990/design  YouTube Mash-Up (teaser) – THB 7900/video We are the UNIQUE local LAST MINUTE online solution for Events! YT: YouTube, FB: FaceBook, SMM: Social Media Marketing
  11. 11. Our Services (2/2) Video Ads Audience Analytics Event Media Creation Adjustment Reminders & CoveragePlanning Add-on KPIs  During campaign  reception of Weekly ‘Live’ Analytics.  Packs Pricing   PartyPack  THB 14,900 - 14 days campaign PushPack  THB 14,900 - 30 days campaign ExtraPack  THB 21,900 - 60 days campaign Party Pack & Push Pack include 4,000 THB Ads (YT+Fb) spent Extra Pack includes 8,000 THB Ads (YT+Fb) KPI: Key Performance Indicators, SMM: Social Media Marketing
  12. 12. Project Plan - Simplified
  13. 13. YouTube Channel Project3 months minimum Brand Identity Content & Viewership / mth YouTube Skin Design 6,900 THB Two (2) Video 12,900 THB Video ID Generation 13,900 THB Two (2) Broadcasting 7,900 THB Total 19900THB Total 19900THBExpected return:  Months 1 – 3: 2k to 4k views per video  Months 4 – 6: 4k to 6k views per video  Months 7 – 12: 6k to 8k views per video  Months 12…
  14. 14. Successful TH YouTube Channel LIFESTYLE BRAND EVENT-Products TOURISM Teaser Teaser Teaser TeaserYOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL YOUTUBE CHANNEL Thai-Faq.com AIS Operator Motor Expo TH Bangkok AirwaysCreated 01/01/2010 Created 27/01/2011 Created 22/06/2010 Created 28/07/2011 1,463 Subscribers 1,255 Subscribers 313 Subscribers 411 Subscribers 942,670 Views 1,112,544 Views 589,000 Views 757,000 Views 78 Videos 220 Videos 75 Videos 27 Videos
  15. 15. Motion Graphic Samples Event Internet Company AppsAvatar Club Cllike.com CallMyName Infinite Possibilities
  16. 16. Lifestyle Case Studies [SG]ManHunt 2012 – Event FLVRZ - Shop Cebu PB - Travel Prelude – F&B Bean Artistes Hip Hop Fashion Boat Party Experience Rooftop Bar/Bistro PARTY PACK PUSH PACK PUSH PACK Ex-PUSH PACK Teaser Teaser Teaser Teaser 2 x ARTICLE 1 x ARTICLE 1 x ARTICLE 3 x ARTICLE Time: 1 Weeks Time: 4 Weeks Time: 4 Weeks Time: 7 Weeks Video: 22,000+ Vws Video: 7,000+ Vws Video: 12,000+ Vws Video: 14,500+ Vws FB: 80,000 Imps FB: 650 Clk/Act Event: 4,000 ivts YT: 50,000 Imps YT: 156,000 Imps YT: 205,000 Imps YT: 700 Clk/Act YT: 600 Clk/Act YT: 950 Clk/Act Total - 600+ attendees Event Coverage FB: 750,000 Imps FB: 620,000 Imps FB: 980,000 Imps FB: 350 Clk/Act FB: 2,400 Clk/Act FB: 3,200 Clk/Act Direct - 65 buyers Direct- Fully Booked Direct – 135 cons
  17. 17. Lifestyle Case Studies [TH] Click on video links DID – Restaurant Sofitel So Bangkok CultureONE MusicExperience-Social Project Buddha Bar DJ Festival 2012 PUSH PACK PARTY PACK PARTY PACK Teaser Teaser Teaser 1 & 2 2 x ARTICLE 1 x ARTICLE 2 x ARTICLE Time 6 Weeks Time: 4 Weeks Time: 1 Weeks 2 Videos Video 1: 4000 Vws Video: +980Vws Video 2: 6000 Vws Number 1: POPSCENE & FB: 654,866 Imps TOPMAN FB: 867,939 Imps FB: 665 Clk/Act FB: 355 Clk/Act Video 1: 17k Views Total – 120 People Total – 15 Leads FB: 862,497 Imps Social Project Video 2370 Clicks/Act YT: 57k Imps. 3.6k Click Video 2: 5667 Views YT: 41k Imps. 764 Click
  18. 18. VIDEO SamplesBreizh Crepes – Food Panda Bangkok Tennis Gossip – Bangkok Network
  19. 19. Clientele
  20. 20. A New Media Enterprise, the forefront of future is SocialThanks! Media and now, the future is within your reach. Contact FindYourWayInTheWorld NOW! CONTACTS info@findyourwayintheworld.com
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