Find yourwayintheworld dream hotel conference

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An Introduction why you should switch to social media marketing - some sources by KRDS

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Find yourwayintheworld dream hotel conference

  1. 1. Why use Social Networks to raise your Business? <ul><li>FindYourWayInTheWorld – Wed, 27 th April, 2011 </li></ul><ul><li>by Jean Charles Salvin </li></ul>
  2. 2. PEPSI <ul><li>1990-2009: $250 millions spent on TV for ads during Superbowl </li></ul><ul><li>2010: Pepsi stopped TV Ads </li></ul>Source: www.krds.com European leader Facebook Application
  3. 3. Your Competitors use Facebook! <ul><li>NIKE: Youtube Video+Facebook +1.5 millions fan in one week end </li></ul><ul><li>AIRFRANCE: +200k Fans in 9 days on Facebook via games and a good Facebook Application </li></ul>
  4. 4. Timeline – Fb: 500M Users
  5. 5. Facebook Marketing
  6. 6. Improve your Website
  7. 7. Launch FB Ads Campaign
  8. 8. Geo-tracking business
  9. 9. When money comes in...
  10. 10. Define your Social Media Strategy <ul><li>Facebook Marketing Funnel </li></ul>Which Tools? Budget? Targets? Deals/Promotion? Staff?
  11. 11. FindYourWayInTheWorld www.facebook.com/FindYourWayInTheWorld Why? Differentiation?

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