University of Oregon Presentation by Peter Yesawich, Jr. and Stephen Landau

What if.

Why not.

Peter Stephen Yesawich, & Landau Jr.

Independent Digital Strategist Interactive Creative Director Peter Entrepreneur Author & Yesawich, Co-Founder Jr. of Digital Buzz Blog @pyesawichjr

Creative Director Co-Founder of Substance Event Organizer Stephen Optimist & Believer in Doing Better Landau @stlandau

Our stories.

How did we get here?

What motivates, inspires and drives us?

Are we insane?

Who have we had the pleasure of working with?

Intel, Audi, Pepsi, Porsche, Wrigley’s, American Crew, Peter TD Ameritrade, Four Seasons Yesawich, Hotels & Resorts, Marriott International, Jr. Hilton International, The Las Vegas Sands Corporation, Hard Rock Hotels & Casinos

Travel Oregon, Nike, Portland Trail Blazers, Outrigger Hotels & Resorts, National Geographic, Ohana Hotels, Stephen ClimatePath, Intel, Landau Substance Labs, Oregon Coast Visitors Association, Rock & Roll Hall of Fame and Museum, Waikiki Beach Walk

The world as we know it.

Recession. War. Politics. Climate Change. Technology. Ethnography.

Possibility & Opportunity.

Trends in Digital & Interactive.

(Is there a difference between Digital and Interactive?)

We are getting bigger, faster and smarter. You can’t run and hide.

More trends in Digital. Or Interactive. Whatever you want to call it.

Customer service is the new normal.

Attentiveness is required by the entire organization.

Be the best listener.

Information flows freely and fast. Use it to your advantage.

Decisions are made based on facts, not on gut or instinct.

Okay, sometimes it’s based on gut and instinct. But it’s gut and instinct based on experience with facts.

Optimization is unavoidable.

Nothing is ever perfect.

Even more trends in Digital & Interactive.

Location. Relevancy. Personalization. Sharing. Content Creation. Real-Time. Real-World. Mobile.

Content is everywhere. It can happen anywhere. Embrace it.

People will pay for great content, but people also believe free content is a right.

great content > free content

great content < free content

great free content?

Utility is a necessity.

Give people something to talk about.

Digital is not about the funniest, most entertaining “one-off.” Digital is about who has the longest legs.

Emerging technologies.

Gesture-based computing.

Highly immersive sites. High definition. Third dimension.

Augmented Reality.

Social Integration: embedded elements in everything.

Gaming + Web + Media + Entertainment = Integration

Social Integration: embedded elements in everything.

We need new thinkers.

Social is everywhere.

Social media experts are assholes and liars.

The age old “water cooler” effect is alive and well. It’s just not around the water cooler.

Brands are 24/7 if they like it or not.

Brands fall short, scared of commitment to social.

We need new thinkers.

Measurement of Social + Paid + Earned Media needs to be understood.

Micro-transactions. Mobile transactions. Mobile is consuming us.

Where the sidewalk ends.

The World is Bigger Than You Think.

Globalization of Digital.

Technology is Moving Faster Than Ever.

Smart is the new cool, and self-education is the vehicle.

The New Agency Model.

Traditional vs. Digital is no longer an argument. Just stop already.

Digital is embedded into our lives and everything we do.

Advertising & marketing will finally be about solving business problems with creativity and technology.

Everything we do is measurable, tangible and easily optimized.

Always evolve. Always do better.

The World is Yours.

Agencies will break apart the traditional structure.

The new agency will have “titles” but will be flat. Responsibility is distributed.

The new agency model requires a top-down commitment.

The new agency model requires a bottom-up commitment.

Integrated thinkers, doers and innovators are needed.

Don’t just do one thing well, do many things well.

Stop talking.

Start doing.

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University of Oregon Presentation by Peter Yesawich, Jr. and Stephen Landau

by Substance on Feb 26, 2010

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University of Oregon Presentation by Peter Yesawich, Jr. and Stephen Landau — Presentation Transcript