Oregon Governor's Conference on Tourism - Build Engagements, Not Websites - Part Two

Build engagement, not websites: Part Two (the Execution) Stephen Landau / @stlandau & @substance / Part Two

Stephen Landau / @stlandau & @substance / Part Two

Strategy: What you want to do. Stephen Landau / @stlandau & @substance / Part Two

Tactics: What you need to do to accomplish your strategy. Stephen Landau / @stlandau & @substance / Part Two

How will we know if we’re successful? Stephen Landau / @stlandau & @substance / Part Two

Four examples. Stephen Landau / @stlandau & @substance / Part Two

Oregon Coast Visitors Association visittheoreoncoast.com Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “the People’s Coast” translated into an interactive experience? Stephen Landau / @stlandau & @substance / Part Two

Photos from Flickr... Stephen Landau / @stlandau & @substance / Part Two

Stories from the People’s Coast... Stephen Landau / @stlandau & @substance / Part Two

Before redesign: about one minute on site Stephen Landau / @stlandau & @substance / Part Two

After redesign: about six minutes on site Stephen Landau / @stlandau & @substance / Part Two

1,900 photos 132 stories Stephen Landau / @stlandau & @substance / Part Two

Oregon Bounty bounty.traveloregon.com Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “the flavors of Oregon” translated into an interactive experience? Stephen Landau / @stlandau & @substance / Part Two

Video submissions for the Oregon Bounty Cuisinternship contest... Stephen Landau / @stlandau & @substance / Part Two

RSS feeds from other blogs and sites... Stephen Landau / @stlandau & @substance / Part Two

140 videos 10,500+ views Stephen Landau / @stlandau & @substance / Part Two

I Am a Trail Blazers Fan iamatrailblazersfan.com Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “why I’m a fan” translated into an interactive experience? Stephen Landau / @stlandau & @substance / Part Two

Building engagement, not just a website. Stephen Landau / @stlandau & @substance / Part Two

“I’m a fan of...” fan statements. Stephen Landau / @stlandau & @substance / Part Two

Starting 5... Stephen Landau / @stlandau & @substance / Part Two

Fan Points... Stephen Landau / @stlandau & @substance / Part Two

Going to the games... Stephen Landau / @stlandau & @substance / Part Two

Photos and video... Stephen Landau / @stlandau & @substance / Part Two

Ride Oregon rideoregonride.com Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “celebrate the ride” translated into an interactive experience? Stephen Landau / @stlandau & @substance / Part Two

Ride and event submissions... Stephen Landau / @stlandau & @substance / Part Two

Sharing information... Stephen Landau / @stlandau & @substance / Part Two

Photo submissions... Stephen Landau / @stlandau & @substance / Part Two

690+ rides and events submitted 700+ registered users Stephen Landau / @stlandau & @substance / Part Two

Be where the people are. Stephen Landau / @stlandau & @substance / Part Two

Don’t simply talk to people, interact with people. Stephen Landau / @stlandau & @substance / Part Two

Build engagement, not websites. Stephen Landau / @stlandau & @substance / Part Two

by Substance on Apr 14, 2010

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