Retailer Payment, Gift and Loyalty Cards in North and Latin America is a report, based on a survey …
Retailer Payment, Gift and Loyalty Cards in North and Latin America is a report, based on a survey
of over 1,400 prominent retail brands in 12 countries, about the provision of co-branded and
private-label payment cards, gift cards and loyalty cards by major retailers across the Americas.
Retailer participation in coalition loyalty schemes is also considered.
Countries covered are Argentina, Brazil, Canada, Chile, Colombia Costa Rica, Ecuador, Mexico,
Paraguay, Peru, Uruguay and the USA.
In total, the research identifies close to 600 retailer payment cards, a similar number of closed-loop
gift cards, almost 400 proprietary retailer loyalty programs and coalition loyalty schemes, thereby
providing a definitive analysis of retailer co-branded, loyalty and private-label programs in North
and Latin America that goes far beyond the scope of previous published research.
Moreover, the PartnerBASE™ database that accompanies the report details each of the many
initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by
Finaccord, specifying the operating models used by retailers, the payment networks to which the
cards are affiliated and the identity of the ultimate card issuers in each case.