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Retailer Insurance and Assistance in Europe is a report about the involvement of major retail brands in Europe in the distribution of stand-alone accident, dental, health, household, life, motor, pet, travel and other insurance, plus assistance products, as part of a growing trend in financial services sometimes referred to as ‘brandassurance’.
According to this research, 107 retail brands in Europe promote insurance or assistance products, up from 76 in the previous study issued in 2010. Indeed, major retail brands are found to be active in this arena in 24 of the 33 countries researched. Namely, these are Austria, Belgium, Czech Republic, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, the UK and Ukraine, hence chapters for each of these are included in the publication.
In fact, the study provides a comprehensive and detailed overview of the Europe-wide market for insurance sold to consumers by supermarkets, department stores and other types of retail chain. Moreover, the PartnerBASE™ dataset that accompanies the report details each of the 386 product marketing initiatives traced by Finaccord for the lines of consumer insurance investigated, including the operating models and insurance providers used.