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Finaccord’s report titled Affinity and Partnership Marketing in UK Legal Services is a unique study
of distribution relationships in place for legal services in the UK. It is based on a survey of 1,700
actual and potential partner organisations across 19 sub-categories (shown on slide 6) which can
themselves be grouped into three broad categories, namely: not-for-profit affinity partners; financial
partners; and commercial partners.
The analysis of partnerships in legal services has been taken to an unprecedented level of depth by
splitting out relationships for five distinct types of service: legal helplines / assistance (including
helplines embedded in legal protection policies and online legal document services); commercial
legal services; conveyancing; will writing; and other consumer legal services (including services
related to crime, employment, family law, immigration, personal injury, probate and trusts).
The PartnerBASE™ database that accompanies the report details more than 850 initiatives for
legal services identified by Finaccord, recording the operating models and providers used in each
instance by over 500 partner organisations found to be involved in this arena. Together, the report
and database will provide you with the definitive guide to current and future opportunities in affinity
and partnership marketing of legal services in the UK.