Rafer: Friendship is Dear but Friending is Cheap
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Rafer: Friendship is Dear but Friending is Cheap - Presentation Transcript
- Friendship is Dear, but Friending is Cheap MyNet, 09 November 2007 Scott Rafer -- rafer@rafer.net
- Relationship Marketing Changed
- Huge Membership and Engagement
- eCPM < $0.10
- eCPM > $0.20
- Horizontal versus Vertical
- eCPM > $3.00
- Build Something Yourself ...
- Clones versus New Ideas
- Lower-Risk Shortcuts
- MyBlogLog, a quick case study
- Share Uncommon Media
- Unique Relationships Matter
- Proprietary User Data Matters
- Publish, Advertise, or Socialize
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