Rafer: Friendship is Dear but Friending is Cheap
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Rafer: Friendship is Dear but Friending is Cheap

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Presentation in Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Scott Rafer.

Presentation in Social Network Services seminar on Nov 9th 2007 in Helsinki, Finland. By Scott Rafer.

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Rafer: Friendship is Dear but Friending is Cheap Rafer: Friendship is Dear but Friending is Cheap Presentation Transcript

  • Friendship is Dear, but Friending is Cheap MyNet, 09 November 2007 Scott Rafer -- rafer@rafer.net
  • Relationship Marketing Changed
  • Huge Membership and Engagement
  • eCPM < $0.10
  • eCPM > $0.20
  • Horizontal versus Vertical
  • eCPM > $3.00
  • Build Something Yourself ...
  • Clones versus New Ideas
  • Lower-Risk Shortcuts
  • MyBlogLog, a quick case study
  • Share Uncommon Media
  • Unique Relationships Matter
  • Proprietary User Data Matters
  • Publish, Advertise, or Socialize