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Renaud Fuchs: Second Screen Society Report
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Renaud Fuchs: Second Screen Society Report


Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

Published in Business , Technology
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  • 1. 2nd screen market and trends 25th September, 2013 Renaud Fuchs Director, Digital Transformation, Alvarez and Marsal Director, 2nd Screen Society 1
  • 2. Agenda •Companion app basics •App downloads and customer engagement •Business models •Revenues 2
  • 3. Companion app basics 3 TV Companion screen Second screen as a companion application
  • 4. Companion app basics •60-80% of people use a second screen (laptop, tablet smartphone) while they watching TV •46% of smartphone users are engaging in daily 2nd-screen activity •300+ companion apps • Source: 2nd Screen Society 4
  • 5. Companion app basics 5 To control To enhance To discover To share To multi-task
  • 6. Tens of millions of downloads Broadcasters and pay TV Start ups Other sectors 5m+ 3m+ 4m+ 17m 250m 0.3m2.1m+ 1.1m+ 0.5m+ 27m 21m500m Source: 2nd Screen Society 6
  • 7. Customer engagement: making viewers lean forward 1.1m daily active users Viewers 20% more engaged with companion app 2/3 of American adults (under 44) likely to search and shop for a product seen on TV 800m data points 1.6m check-in for season 3 of Game of Thrones 1.1m downloads 18m claps 1.9m video views 6m “open apps” on MLB opening day Source: 2nd Screen Society 7
  • 8. Business models 8 Engagement and customer experience Retention Revenue Pay TV Operator CE and console manufacturer Studio/Movie Companion Apps Sports League Broadcaster Broadcasters 3rd Party App E-Commerce
  • 9. $6bn in 2017 coming from advertising and ecommerce 9 0 1000 2000 3000 4000 5000 6000 7000 2012 2017 Companion apps market size US$, m CBS: sold for $10- 12m worth of 2nd screen ad during 2013 Superbowl Viggle 9-month revenue $9.3m Source: 2nd Screen Society MLB “at Bat” revenues estimated at $90m for 2012
  • 10. Read the detailed report •Versions to fit your needs: 25-page Executive Summary 95-page Market Starter Pack 252-page Full Detailed Report Enterprise licensing available •More Details:  h/ 10
  • 11. Thank you Renaud Fuchs +44 789 613 2614 11