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Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

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Renaud Fuchs: Second Screen Society Report Presentation Transcript

  • 1. 2nd screen market and trends 25th September, 2013 Renaud Fuchs Director, Digital Transformation, Alvarez and Marsal Director, 2nd Screen Society 1
  • 2. Agenda •Companion app basics •App downloads and customer engagement •Business models •Revenues 2
  • 3. Companion app basics 3 TV Companion screen Second screen as a companion application
  • 4. Companion app basics •60-80% of people use a second screen (laptop, tablet smartphone) while they watching TV •46% of smartphone users are engaging in daily 2nd-screen activity •300+ companion apps • Source: 2nd Screen Society 4
  • 5. Companion app basics 5 To control To enhance To discover To share To multi-task
  • 6. Tens of millions of downloads Broadcasters and pay TV Start ups Other sectors 5m+ 3m+ 4m+ 17m 250m 0.3m2.1m+ 1.1m+ 0.5m+ 27m 21m500m Source: 2nd Screen Society 6
  • 7. Customer engagement: making viewers lean forward 1.1m daily active users Viewers 20% more engaged with companion app 2/3 of American adults (under 44) likely to search and shop for a product seen on TV 800m data points 1.6m check-in for season 3 of Game of Thrones 1.1m downloads 18m claps 1.9m video views 6m “open apps” on MLB opening day Source: 2nd Screen Society 7
  • 8. Business models 8 Engagement and customer experience Retention Revenue Pay TV Operator CE and console manufacturer Studio/Movie Companion Apps Sports League Broadcaster Broadcasters 3rd Party App E-Commerce
  • 9. $6bn in 2017 coming from advertising and ecommerce 9 0 1000 2000 3000 4000 5000 6000 7000 2012 2017 Companion apps market size US$, m CBS: sold for $10- 12m worth of 2nd screen ad during 2013 Superbowl Viggle 9-month revenue $9.3m Source: 2nd Screen Society MLB “at Bat” revenues estimated at $90m for 2012
  • 10. Read the detailed report •Versions to fit your needs: 25-page Executive Summary 95-page Market Starter Pack 252-page Full Detailed Report Enterprise licensing available •More Details: www.2ndscreensociety.com/researc h/ 10
  • 11. Thank you Renaud Fuchs rfuchs@alvarezandmarsal.com +44 789 613 2614 11