0
Some Stunning Facts And Figures
<ul><li>Paid product-placement spending grew almost 34% to $2.9 billion in 2007 and is projected to reach $3.7 billion in ...
<ul><li>&quot;Longer form branded entertainment is [still] where the money is,&quot; said PQ Media CEO Patrick Quinn. &quo...
<ul><li>Placements on emotionally engaging programs were recognized by 43% more viewers. </li></ul><ul><li>Nielsen Media R...
<ul><li>Brand recognition increased 29% for product placements during highly enjoyable programs. </li></ul><ul><li>Nielsen...
<ul><li>Research shows that PBP [product brand placement] works on the implicit memory (non-intentional form of memory) th...
<ul><li>31.2% of consumers report &quot;considerable&quot; or &quot;some&quot; interest in advertising appearing in produc...
<ul><li>57.5% of TV viewers recognized a brand when viewing a product placement in combination with a commercial. Whereas ...
<ul><li>The latest figures from Nielsen show that DVR penetration has climbed to 25% of U.S. homes--up 5% from nine months...
<ul><li>DVR usage is steadily growing and penetration will reach 30.8% in 2009, 34.3% in 2010 and 37.8% in 2011. </li></ul...
<ul><li>By 2011, 45 million TV households, or about 40% of all TV households, will avoid nearly all ads within the TV cont...
<ul><li>People will watch more TV and video content in the future, not less. They will just be doing it in different ways....
<ul><li>The average American watched 4 hours, 34 minutes of TV per day during the 2006/2007 season. That's an increase of ...
<ul><li>43.5% of consumers who have seen at least one instance of TV product placement report &quot;considerable&quot; or ...
<ul><li>&quot;It's interesting that product placement on TV-which is a relatively non-intrusive form of advertising-has su...
<ul><li>62% of marketers believe traditional TV ads have become less effective during the last two years.   </li></ul><ul>...
<ul><li>87% of advertisers believe branded entertainment is the key to TV advertising in the coming year. </li></ul><ul><l...
<ul><li>More than 50% of marketers reported that when half of all TV households use DVRs, they will cut spending on TV adv...
<ul><li>AND  MAXIMIZE YOUR MARKETING DOLLARS  BY REACHING AUDIENCES THROUGH THIS NEW AND INNOVATIVE METHOD OF ADVERTISING!...
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Why You Should Place Your Brands Or Products

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Transcript of "Why You Should Place Your Brands Or Products"

  1. 1. Some Stunning Facts And Figures
  2. 2. <ul><li>Paid product-placement spending grew almost 34% to $2.9 billion in 2007 and is projected to reach $3.7 billion in 2008, a 28% growth. </li></ul><ul><li>PQ Media, &quot;Branded Entertainment Marketing Forecast: 2008-2012&quot; </li></ul><ul><li>February 2008 </li></ul>
  3. 3. <ul><li>&quot;Longer form branded entertainment is [still] where the money is,&quot; said PQ Media CEO Patrick Quinn. &quot;Higher DVR penetration combined with increased TV program product integration helped drive paid product placement spending.&quot; PQ Media, &quot;Branded Entertainment Marketing Forecast: 2008-2012&quot; </li></ul><ul><li>Febuary 2008 </li></ul>
  4. 4. <ul><li>Placements on emotionally engaging programs were recognized by 43% more viewers. </li></ul><ul><li>Nielsen Media Research, &quot;Getting Engaged: How to Marry Ad Response to Programming&quot; </li></ul><ul><li>September 2007 </li></ul>
  5. 5. <ul><li>Brand recognition increased 29% for product placements during highly enjoyable programs. </li></ul><ul><li>Nielsen Media Research, &quot;Getting Engaged: How to Marry Ad Response to Programming&quot; </li></ul><ul><li>September 2007 </li></ul>
  6. 6. <ul><li>Research shows that PBP [product brand placement] works on the implicit memory (non-intentional form of memory) that boosts unconscious learning. When placements are enhanced with via attractive actors, experts, it aids recall and adds a positive source effect. Consumer are likely to use an &quot;avail-ability heuristic (the ease of recalling specific events) to form decisions. Exposure to PBP gives rise to perceived popularity as people infer what is popular from what is prominent. </li></ul><ul><li>WARC Media Report, &quot;Global Product Placement Now and In the Future&quot; </li></ul><ul><li>January 2007 </li></ul>
  7. 7. <ul><li>31.2% of consumers report &quot;considerable&quot; or &quot;some&quot; interest in advertising appearing in product placement in movies. </li></ul><ul><li>MediaMark Research Inc (MRI), &quot;Survey of the American Consumer&quot; </li></ul><ul><li>September 2007 </li></ul>
  8. 8. <ul><li>57.5% of TV viewers recognized a brand when viewing a product placement in combination with a commercial. Whereas only 46.6% recognized a brand when exposed only to a commercial for that brand. </li></ul><ul><li>Nielsen Media Research, &quot;Product Placement Valuation Study&quot; </li></ul><ul><li>November 2006 </li></ul>
  9. 9. <ul><li>The latest figures from Nielsen show that DVR penetration has climbed to 25% of U.S. homes--up 5% from nine months ago, as cable and satellite operators aggressively try to persuade customers to take on the devices. </li></ul><ul><li>Nielsen Media Research, July 2008 </li></ul>
  10. 10. <ul><li>DVR usage is steadily growing and penetration will reach 30.8% in 2009, 34.3% in 2010 and 37.8% in 2011. </li></ul><ul><li>eMarketer, &quot;US TV Trends: The Impact of DVRs, VOD and the Web&quot; </li></ul><ul><li>July 2007 </li></ul>
  11. 11. <ul><li>By 2011, 45 million TV households, or about 40% of all TV households, will avoid nearly all ads within the TV content they watch. </li></ul><ul><li>MediaMark Research Inc (MRI), &quot;Survey of the American Consumer&quot; </li></ul><ul><li>September 2007 </li></ul>
  12. 12. <ul><li>People will watch more TV and video content in the future, not less. They will just be doing it in different ways. </li></ul><ul><li>eMarketer, &quot;US TV Trends: The Impact of DVRs, VOD and the Web&quot; </li></ul><ul><li>July 2007 </li></ul>
  13. 13. <ul><li>The average American watched 4 hours, 34 minutes of TV per day during the 2006/2007 season. That's an increase of 36 minutes per day from a decade earlier. </li></ul><ul><li>Nielsen Media Research, July 2008 </li></ul>
  14. 14. <ul><li>43.5% of consumers who have seen at least one instance of TV product placement report &quot;considerable&quot; or &quot;some&quot; interest in this genre of advertising. Product placement ranked 2nd highest behind billboards. </li></ul><ul><li>eMarketer, &quot;US TV Trends: The Impact of DVRs, VOD and the Web&quot; </li></ul><ul><li>July 2007 </li></ul>
  15. 15. <ul><li>&quot;It's interesting that product placement on TV-which is a relatively non-intrusive form of advertising-has such a high [interest] ranking when compared with more ubiquitous and hard-to-miss forms of advertising,&quot; said Anne Marie Kelly, VP of Marketing and Strategic Planning at MRI.“ </li></ul><ul><li>MediaMark Research Inc (MRI), &quot;Survey of the American Consumer&quot; </li></ul><ul><li>September 2007 </li></ul>
  16. 16. <ul><li>62% of marketers believe traditional TV ads have become less effective during the last two years. </li></ul><ul><li>ANA and Forrester Research, &quot;Marketers Losing Confidence in TV&quot; </li></ul><ul><li>February 2008 </li></ul>
  17. 17. <ul><li>87% of advertisers believe branded entertainment is the key to TV advertising in the coming year. </li></ul><ul><li>ANA and Forrester Research, &quot;Marketers Losing Confidence in TV&quot; </li></ul><ul><li>February 2008 </li></ul>
  18. 18. <ul><li>More than 50% of marketers reported that when half of all TV households use DVRs, they will cut spending on TV advertising by 12%. </li></ul><ul><li>ANA and Forrester Research, &quot;Marketers Losing Confidence in TV&quot; </li></ul><ul><li>February 2008 </li></ul>
  19. 19. <ul><li>AND MAXIMIZE YOUR MARKETING DOLLARS BY REACHING AUDIENCES THROUGH THIS NEW AND INNOVATIVE METHOD OF ADVERTISING! </li></ul>
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