Präsentation Liz Rosenthal Filmkongress 2012

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Präsentation Liz Rosenthal Filmkongress 2012

  1. 1. NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY FILM UND MEDIEN STIFTUNG NRW International Film Conference JUNE 2012 Liz Rosenthal - CEO & FOUNDER @powertothepixel info@powertothepixel.com www.powertothepixel.com www.thepixelreport.orgSunday, 24 June 2012
  2. 2. POWER TO THE PIXEL Create, Finance, Distribute in a Cross-Media World Consulting/ Advisory & Partnerships: / Develop cross-media stories and strategies: / projects / companies ARTE / BBC/ BBH / UK Film Council / BAFTA/ The British Film Insitute/ Canada Media Fund/ Telefilm Canada/ Orange/ Nordisk Film & TV Fond/ The BFI London Film Festival / Berlinale/ Edinburgh Film Festival/ Skillset/ Technology Strategy Board/ IFP/ IFC/ Torino Film Lab/ EU MEDIA Programme Labs & Forums: / The Pixel Lab, July - October 2012, Potsdam & London / The Cross-Media Forum, London - 16-19 October 2012 in association with the BFI London Film Festival Online & Reports: / The Pixel Report - showcases new forms of storytelling, film-making and cross-media business development @powertothepixel.com www.powertothepixel.com www.thepixelreport.orgSunday, 24 June 2012
  3. 3. THE PARADIGM SHIFT Abundant Audiences Money Abundant Time Scarce Storytellers Scarce Channels Content Courtesy of Co:Sunday, 24 June 2012
  4. 4. THE AUDIENCE IS AHEAD CHANGING BEHAVIOUR AUDIENCES: / ARE NO LONGER JUST PASSIVE active collaboration and co-creation / PERSONALISE THEIR MEDIA the end of water cooler moments / ARE FRAGMENTED ACROSS PLATFORMS want their stories to follow themSunday, 24 June 2012
  5. 5. THE RISE OF SOCIAL MEDIA / Social media has overtaken pornography as the #1 activity on the web/1 out of 7 couples married in the US met via social media / If Facebook were a country it would be the world’s 3rd largest/ 80% of companies use social media as recruitment - % using LinkedIn.... 95% / 70% of consumers trust peer recommendations/ Only 14% trust advertisements / Only 18% of TV advertisements offer positive ROISunday, 24 June 2012
  6. 6. THE RISE OF GAMES Games are bigger than Films AVATAR: The most successful movie of all time $232m on the opening weekend CALL OF DUTY - BLACK OPS The most successful entertainment property of all time $650m in first 5 daysSunday, 24 June 2012
  7. 7. CROSS MEDIA STORYTELLING = SOCIAL ENTERTAINMENT Courtesy of Lance WeilerSunday, 24 June 2012
  8. 8. TWO CROSS-MEDIA APPROACHES Traditional Native € 1,665Sunday, 24 June 2012
  9. 9. NATIVE CROSS-MEDIA STORY DESIGNSunday, 24 June 2012
  10. 10. Think Outside of the Box Traditional Format New Forms 52 Minutes for TV Interactive Narrative 26 Minutes for TV Webdoc 90 Minutes Feature Film Participatory Drama Short Film Mobile App iPad App AR App ARG Game MMORPG Social Game Serious Game Data VisualisationSunday, 24 June 2012
  11. 11. CROSS-MEDIA CASE STUDIES / Highrise / 18 Days in Egypt / Tate Movie Project / Iron Sky / BZRK / Operation AjaxSunday, 24 June 2012
  12. 12. HIGHRISE: OUT MY WINDOW KAT CIZEK/NFB http://highrise.nfb.caSunday, 24 June 2012
  13. 13. HIGHRISE: INSTALLATION KAT CIZEK/NFB http://highrise.nfb.caSunday, 24 June 2012
  14. 14. HIGHRISE: ONE THOUSANDTH TOWER KAT CIZEK/NFB http://highrise.nfb.caSunday, 24 June 2012
  15. 15. HIGHRISE: ONE MILLIONTH TOWER KAT CIZEK/NFB http://highrise.nfb.caSunday, 24 June 2012
  16. 16. 18 DAYS IN EGYPT: A Crowd-sourced documentary JIGAR MEHTA www.18daysinegypt.comSunday, 24 June 2012
  17. 17. 18 DAYS IN EGYPT: A Crowd-sourced documentary JIGAR MEHTA www.18daysinegypt.comSunday, 24 June 2012
  18. 18. THE TATE MOVIE PROJECT: The Itch of The Golden Nit AARDMAN ANIMATIONS Front slide - take from slideshare presentation http://www.tatemovie.co.uk/Sunday, 24 June 2012
  19. 19. THE TATE MOVIE PROJECT: The Itch of The Golden Nit AARDMAN ANIMATIONS http://www.tatemovie.co.uk/Sunday, 24 June 2012
  20. 20. IRON SKY TIMO VUORENSOLASunday, 24 June 2012
  21. 21. IRON SKY TIMO VUORENSOLASunday, 24 June 2012
  22. 22. IRON SKY TIMO VUORENSOLA 1 x boardgame 1 x LARP 3 x graphic novels 3 x iPad/iPhone gamesSunday, 24 June 2012
  23. 23. BZRK MICHAEL GRANT/ EGMONT PRESS UK http://gobzrk.com/Sunday, 24 June 2012
  24. 24. BZRK MICHAEL GRANT/ EGMONT PRESS UK http://gobzrk.com/Sunday, 24 June 2012
  25. 25. OPERATION AJAX BOOMGEN STUDIOS/COGNITO COMICSSunday, 24 June 2012
  26. 26. NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY FILM UND MEDIEN STIFTUNG NRW International Film Conference JUNE 2012 Liz Rosenthal - CEO & FOUNDER @powertothepixel info@powertothepixel.com www.powertothepixel.com www.thepixelreport.orgSunday, 24 June 2012

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