How to Use Facebook Search to Laser Target Your Ads
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Everyone wants cheap Facebook Ads right? Learn some of my most powerful techniques to laser targeting Facebook Ads. Features: - Graph Search is Dead... or is it? - Search Syntax 101; - How to Zero In on Your Key Target Audiences; - Powering Your Facebook Ads with the Results; - Bonus Trick Filip Galetic is an independent digital marketing strategist and consultant, author of a bestselling Kindle e-book on social media marketing, speaker and freedom hacker.
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How to Use Facebook Search to Laser Target Your Ads
- 1. How to Use Facebook Search to Laser Target Your Ads
- 2. Hello!I’m Filip Galetic Prepare to learn my darkest secrets….about Facebook Ads.
- 3. 1. About me Some background on yours truly
- 4. What do I do? ▣ Self employed since 2010 ▣ Pushed into it but embraced it ▣ Top Rated Freelancer on Upwork (ex Odesk)
- 5. What do I do? ▣ Started with community management ▣ Soon branched out ▣ Strongest in Facebook Ads and LinkedIn Lead Generation
- 6. Biggest personal success yet: ▣ 400% ROI ▣ Incredible virality ▣ Built the whole business with ads
- 7. 2. Graph Search is Dead.. or is it? Let’s find out..
- 8. 3. Search Syntax Basics Down the rabbit hole
- 9. What can you search? - places - people - pages - groups - posts - photos - events - apps + attribute string
- 10. 4. How to Zero In on Your Key Target Audiences Down the rabbit hole
- 11. 5. Powering Your Ads with Your Findings 2 basic options
- 13. Bonus Trick !!! If you’re in a rush, use Suggested Pages
- 14. Couple of Things to Remember - split test everything - create a separate ad set for everything - use small budgets for testing 3-5€ per ad ser per day - have a winner? scale it up! - name everything for easier managing
- 15. Thanks!Any questions? You can find me at filipgaletic.com Free ebook for everyone: bit.ly/freesmmbook
Editor's Notes
- why do you need it in the first place? anatomy of a well placed ad - interest based targeting story about graph search and it’s sudden disappearance it’s still there but can be erratic
- simple strings - people who like x, pages about coworking, people who belong to.. complex strings - people who like x and y, people who live in x and like y, people who worked in google and live in dublin and like Netflix 2 tools: one legacy (Facebook Group Snatcher), one available right away: http://www.intel-sw.com/blog/facebook-search/
- use “pages liked by people who (like your page/like your competitor/live somewhere/work somewhere etc) and “groups joined by... example: “pages liked by people who like Y Combinator”
- what to do with your findings? 2 options: interest based or custom audiences
- to make custom audiences, use XTractor Chrome Extension: bit.ly/xtractorfilip
- bonus trick when you don’t have a lot of time
- Get my free ebook on SMM: bit.ly/freesmmbook