Presentation by Fikri FIRAT of Garanti Technology at the WebRTC Conference 2014 by Upperside Conferences in Paris on December 18th. Discussing and suggesting tweaks to make WebRTC application development possible in an IT Voice/Video Services department where none of the staff is a developer.

1. ESTABLISHING WEBRTC
ECOSYSTEM
in the Enterprise IT
Fikri FIRAT
Senior Engineer
GarantiTechnology

3. Where does WebRTC foster innovation?

4. Identify
Someone Else
SupportIntegrate
Problem
Find
to solve it
Test
Configure
Get Approval
Deploy
Life in the Enterprise

5. Analyze
Someone Else
SupportGet Ready
Problem
Find
to solve it
Vendor Specific
Training
Configure
Certification
Deploy
Life of the Staff
Rejected!

6. How do enterprises even innovate?

7. –Sir Ken Robinson on “How schools kill creativity”
“We are educating people out of their creative
capacities.”

8. CHALLENGE FOR CHANGE
• Responsibility shift from deployment to
customization
• Increased user expectation ITO adoption of new
technologies
• Increased use of technology overall
Source: Gartner, 2014

9. 1ST STEP :ADJACENT POSSIBLE

10. 1ST STEP :ADJACENT POSSIBLE
History of Web
1994
Text only medium
One way communication
Next : Make it secure and use
for business applications

11. 1995-98
SSLv2
FinancialTransactions
Shopping
Auctions
Casinos
History of Web
1ST STEP :ADJACENT POSSIBLE

12. History of Web
‘96 : Enable Users to sell items and goods online
’98-‘00 : User-generated content
Blogs Forums Social Media
’02-‘05 : Rich media on the Web
Voice Video YouTube
1ST STEP :ADJACENT POSSIBLE

13. 2ND STEP :WEBRTC COMES IN
Easier API
Open Source
Communications
Many Problems
to Solve!

14. Analyze
Someone Else
SupportGet Ready
Problem
Find
to solve it
Vendor Specific
Training
Configure
Certification
Deploy
Life of the Staff

15. Analyze
Someone Else
SupportGet Ready
Problem
Find
to solve it
Configure
Life of the Staff
Learn APIs Learn to
Code
Interop

16. Analyze
Collaborate
SupportGet Ready
Problem
to solve it
Configure
Life of the Staff
Learn APIs Learn to
Code
Interop
SDKs
APIs
Customization

17. Analyze
Debug&DevelopGet Ready
Problem
Learn APIs
Configure
Learn to
Code
Interop
Life of the Staff
INVOLVED!
Collaborate
to solve it
SDKs
APIs
Customization

19. THANKYOU!
<I have references, too!>

20. 1. Apple’s view of future from the 1990s : http://www.youtube.com/watch?
v=tlfTDlgAl_A
2. Dial-up Sound : https://www.dialupsound.com
3. “Where good ideas come from? -The seven patterns of Innovation”,
Steven Johnson, 2010
4. “How Schools Kill Creativity”, Sir Ken Robinson, 2006, via http://
www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en
5. History of e-commerce and Pizza Hut : http://
www.internetconference.com.au/resources/what-is-e-commerce.html
References