Linkedin - Professional Business Networking Online

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Linkedin - Professional Business Networking Online

  1. 1. Professional Business Networking Online
  2. 2. Agenda • What is it? • Who uses it? • Why use it? • How to use it? • Questions
  3. 3. What Is It?
  4. 4. Online Social Networks • Two out of three Internet users visit social networks • 96% of Gen Y have joined a social network. • Your customers and competition are using social networks
  5. 5. What is LinkedIn? • Social Networking Website • Professional Focus • Online Resume • Job Search & Recruitment
  6. 6. “Worlds Largest Professional Network” • Launched May 2003 • 120 million members worldwide • 2.3 million members in Australia • 17% growth Jan-Jul 2011
  7. 7. Who Uses It?
  8. 8. Who uses it? • Professionals • Well Educated • Middle and upper management • Above average income • People you can do business with!
  9. 9. LinkedIn Users By Industry
  10. 10. LinkedIn Users By Job Type
  11. 11. Why Use It?
  12. 12. Networking • The entire LinkedIn system is built around connections to other users • It’s more than a referral network, it’s a trust network • Trust created by introductions and recommendations
  13. 13. Connections
  14. 14. Connections
  15. 15. Connections • 1st, 2nd, 3rd degree connections • Out of network • Introductions • InMail
  16. 16. Connections
  17. 17. Recommendations • Recommend clients, business partners, colleagues etc • Builds your reputation • Acts like a referral
  18. 18. Job Search and Recruitment • Save time • Targeted search • Reference checks • Job suggestions • Apply immediately
  19. 19. Job Search and Recruitment • Browse jobs • Post jobs - $195 for 30 days • Premium listings available • Apply with LinkedIn button • Recommendations act as referees • Resume builder
  20. 20. Generate Leads • Advanced people search • By company, industry, location etc. • Ask for introductions
  21. 21. Industry Trends • LinkedIn Today • Answers • Skills • Groups
  22. 22. LinkedIn Today • Latest news from your industry, network and interests • Selected by people on LinkedIn and Twitter • Share with your network
  23. 23. Answers • Get answers to your questions • Provide your own answers
  24. 24. Groups • Search for groups in your industry • Make new connections • Group directory
  25. 25. Companies • Add your company (business) page • Follow companies you are interested in • Find out about jobs first
  26. 26. Ads
  27. 27. How To Use It?
  28. 28. Key Elements • Profile • Connections • Jobs • Companies • Groups • News
  29. 29. Your Profile • Like a job application • Use a professional photo • Keep it updated • Use keywords • 100% complete • Eye catching headline
  30. 30. 100% Complete Profile Photo Summary and Specialities Education 3 Recent Positions 3 Recommendations
  31. 31. Action Steps 100% complete profile Invite people you know Write recommendations for people you know well Set up a company page for your business Locate your target market – search people and groups Link from your website Link between other social media accounts
  32. 32. Questions?

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