Facebook for Business Part 2: Getting Out There


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Facebook for Business Part 2: Getting Out There

  1. 1. Facebook for Business Part 2 Getting Out There
  2. 2. Prerequisites 1. You have a Facebook account 2. You are the administrator of a Facebook Business Page
  3. 3. Newsfeed vs Timeline • News Feed is a constantly updating list of stories from Facebook friends and Pages that you Like. You access it by clicking Home, or the Facebook logo. • Your timeline is your collection of the photos, stories, and experiences that tell your story. You access it by clicking your name.
  4. 4. Personal Profile vs Business Profile • Both your personal profile and your Business page have a Newsfeed and a Timeline • Personal Profiles have “Friends” • Business Pages have “Likes” • Business pages do not disclose any of your personal information
  5. 5. Personal Profile vs Business Profile • You can switch between your personal profile and any business pages that you admin: • Use the Pages menu in the left column when viewing your newsfeed • Or, use the ‘gear’ icon at the top right • Look at the name next to the Home button to see which identity you are currently using
  6. 6. Personal Profile vs Business Profile • When viewing your business page as your personal profile, you can choose whether to post or like/comment/share as your page or your personal profile • Use the narrow bar at the top, under the search box, to switch • Confirm the identity by looking at the icon in the comment box • Switch your identity completely by clicking “Edit page > Use Facebook as...”
  7. 7. Exercise • Switch between identities • Go to the gear icon, top right corner and there will be a drop down that says “Use Facebook as” with a list of your pages. • Like/Comment/Share as your business and as you.
  8. 8. TLC’s • Tag, Like, Comment, Share • Increases Reach (the number of people who see your post)
  9. 9. Tagging • Tag a Facebook friend by typing their name starting with a capital letter • Tag a Business Page by starting with @. For example, @Montville...
  10. 10. Like (Story) • Clicking Like is an easy way to let someone know that you enjoy it. The fact that you liked it is noted beneath the story. • For example, if you click Like beneath a friend's video: • It'll be noted beneath the video that you liked it • A story will be posted to your timeline that you liked your friend's video • Your friend will get a notification that you liked his or her video
  11. 11. Like (Page) • Clicking Like on a business page is similar to subscribing to updates from that page. You may see stories from the page on your newsfeed. • You can Like a page as you or your page, or both. Only Likes from personal profiles get counted in the Pages Like score.
  12. 12. Business Page Timeline Exercise: • Add text, link, photo, album • Highlight Post • Pin Post
  13. 13. Insights • 30 Likes required
  14. 14. Google Analytics
  15. 15. Questions?