Fifth Letter Student Presentation


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Presentation given to students to let them know about Fifth Letter, our business philosophy and thoughts for students entering the profession. And when it comes to my "thought farts," this is the presentation I wish someone had given me when I was getting ready to graduate.

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Fifth Letter Student Presentation

  1. 1. And you are...?
  2. 2. I’m a work-in-progress, just like you.
  3. 3. I don’t know everything. I’d be boring if I did.
  4. 4. But I do know I’m damn lucky. Why?
  5. 5. Design is a profession where you get paid to satisfy curiosity and wonder (and create it in others).
  6. 6. Elliot Strunk, Ringleader at Fifth Letter •Graduate of Ohio University •Close to 20 years of experience •Eight of those years spent owning a studio •Internships in San Francisco •Moved to North Carolina in 1996 •Current vice president of an AIGA chapter
  7. 7. I have experience working with companies and organizations like Bali, Chronicle Books, The Fresh Market, GlaxoWellcome, Hanes, Krispy Kreme, L’eggs, Ocular Systems, Quintiles, SECCA, UNC Chapel Hill, UNC Greensboro, Wake Forest University, Weyerhaeuser, and Wrangler (among others).
  8. 8. I consider myself a designer and an entrepreneur. A designtrepreneur?
  9. 9. Okay, so what’s Fifth Letter?
  10. 10. We help smart, motivated businesses and organizations design their future by discovering their unique opportunities. We do this by providing thought leadership, creating great work, and developing profitable stakeholder relationships.
  11. 11. But we do much more than just “make stuff”...
  12. 12. We help solve marketing and communications challenges. We build relationships.
  13. 13. 1+1=3
  14. 14. The most effective way to manage change successfully is to create it. —Peter Drucker
  15. 15. No.1 What you know is obsolete. Sorry.
  16. 16. No.2 Get internships in a variety of environments.
  17. 17. No.3 Design because you love it, not to get rich.
  18. 18. No.4 Network your ass off.
  19. 19. No.4(a) Visit designers and shops you admire whenever you travel.
  20. 20. No.4(b) Foster online relationships and build your offline communities.
  21. 21. No.4(c) Conferences are the best and easiest way to meet your idols.
  22. 22. No.5(a) Give before you take...
  23. 23. No.5(b) ...but don’t be an idiot.
  24. 24. No.6 Always do your own thing.
  25. 25. No.7 Pretty isn’t good enough.
  26. 26. No.8 Trendy is good. Timeless is great.
  27. 27. No.9 In the long run, chemistry often beats talent.
  28. 28. No.10 The older you get, the smaller the world becomes.
  29. 29. No.11 Take good notes.
  30. 30. No.12 Get it in writing.
  31. 31. No.13 Embrace math. It’s the true universal language. Sorry.
  32. 32. No.14 Business needs more creative thinkers.
  33. 33. No.15 Look for inspiration outside of your profession.
  34. 34. No.16 Collect people.
  35. 35. No.17 Make mistakes every day.
  36. 36. No.18 If you’re comfortable for too long, you should be worried.
  37. 37. No.19 Good, fast and cheap. Choose two.
  38. 38. No.20 Creative loafing can be a good thing.
  39. 39. No.21 How can design be measured beyond awards?
  40. 40. Magazines •Communciation •Uppercase •How •Print •GD USA Arts
  41. 41. Magazines •Inc. Magazine (Inc. 500/5000) •Fast Company •BusinessWeek •The •Ad New Yorker Week
  42. 42. Magazines •Wired •Mental Floss •Monocle •Make, Craft
  43. 43. Books and Authors •Paul Arden •Frank Chimero •tellmewhy •Graphic Designer’s Guide to Clients •Becoming a Graphic Designer
  44. 44. Websites •Creative Mornings / Swiss Miss •UnderConsideration •TED (family of sites) Talks •Dribbble, Behance, Coroflot, LogoLounge, 99u •
  45. 45. Documentaries •Helvetica, Objectified, Urbanized •Eames: The Architect and the Painter •Beauty is Embarrassing •Beautiful Losers •Winnebago Man
  46. 46. Organizations and Events •The American Institute of Graphic Arts (AIGA) •The Public Relations Society of America (PRSA) •American Advertising Federation (AAF) •MakerFaire •Startup Weekend (and its bretheren)
  47. 47. Fifth Letter Elliot Strunk, Creative Director (or Ringleader) 336.723.5655 or
  48. 48. What’s on your mind?