Sure Fire
Unique Selling Proposition
        16 June 2010
Who need it?
• Professionals Who Need to Quickly Increase
  Their Sales and Profits ....
"If you want a Million Dollar marketing message that broadcasts
    to the world exactly who you are, attracts customers l...
The Answer
• "'Four Letter Words' Ain't Gonna Win You No
  Business Because What You Really Need Is
  This 'Three Letter W...
Unique Selling Proposition
• "Your Unique Selling Proposition is Like A
  Maverick 'Pick-Up Line' That Will Have
  Custome...
USP should have…
•   A Big, Overt Promise of BENEFITS for customers who buy the product or service
•   A REAL REASON to BE...
• "In Less than 2 Hours With Something to Write
  On and Scratch With, You Can Sculpt A 30-second
  Killer USP That Will L...
Learn more details on How To Write A Million
  Dollar Unique Selling Proposition,


                CLICK HERE
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Sure Fire Unique Selling Proposition

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Learn how to create effective million dollar unique selling proposition for your clients.

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Sure Fire Unique Selling Proposition

  1. 1. Sure Fire Unique Selling Proposition 16 June 2010
  2. 2. Who need it? • Professionals Who Need to Quickly Increase Their Sales and Profits ....
  3. 3. "If you want a Million Dollar marketing message that broadcasts to the world exactly who you are, attracts customers like honey attracts bees, and cranks out sales like there's no tomorrow, then this may be one of the most important manuals you will ever read. It's the answer to the entrepreneur's and small businessman's dream ... ” -- Bill Bodri
  4. 4. The Answer • "'Four Letter Words' Ain't Gonna Win You No Business Because What You Really Need Is This 'Three Letter Word' (the USP) That Will Have You Laughing All the Way to the Bank"
  5. 5. Unique Selling Proposition • "Your Unique Selling Proposition is Like A Maverick 'Pick-Up Line' That Will Have Customers Flocking to You Rather Than Competitors"
  6. 6. USP should have… • A Big, Overt Promise of BENEFITS for customers who buy the product or service • A REAL REASON to BELIEVE that the benefits claim is credible and that customers can TRUST that those promised benefits will actually be delivered • A DRAMATIC DIFFERENCE to those promised benefits that makes the offering unique and distinguishes the product or service apart from its competitors • It should be short, simple, memorable, attention getting, persuasive, motivating and compelling just by its WORDING alone • The USP should be an ECONOMICALLY FEASIBLE idea that can sustain a business for at least 5 years or more • It should absolutely penetrate the business, by operational design and outward appearance, to lend overall guidance to the idea of customer service and managerial alignment throughout a firm
  7. 7. • "In Less than 2 Hours With Something to Write On and Scratch With, You Can Sculpt A 30-second Killer USP That Will Literally Hypnotize Your Prospects Into Buying From You and Enslave a Generation of Customers for Life. Your Competition Will Think You Have Mastered Mind Control!” • HOW?
  8. 8. Learn more details on How To Write A Million Dollar Unique Selling Proposition, CLICK HERE
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