iNov8 2009 Mobile Media Player Presentation

New Possibilities in Media & Content Delivery Presented by Sona Mobile Confidential 2009

New Media, New Expectations Today, consumers are the ones redefining media…the way it is created, disseminated and applied to personal and business practices. The growing expectation is that information should not only be instantaneous but engaging and dynamic. Digital media presents new possibilities that enhance the traditional media channels and deliver revenue growth. The Sona Media Platform™ not only delivers your content, it lets your customers choose the specific content they want, when they want it, and most important…take action with it. It is a platform so flexible it can be customised. Sona Mobile Confidential 2009

Current Media Players Challenge

• Lack media interaction, they stop at delivering video or audio, one-way.

No integration with media management system for authentication, media lists, or content subscriptions.

No capability to receive pushed media.

• Limited potential of revenue streams such as advertising, merchandising, e-commerce.

• Inability to form a community based on like interests .

• Limited communication with other users.

Limited features and functionality.

Sona Mobile Confidential 2009

The Sona Media Platform™ Advantage

• Sona’s platform is a mobile media management system that is designed to provide both enterprise and carrier grade media services.

Supports Blackberry, Windows Mobile, and more. Platform agnostic means future proofing of investment.

Full control over access to media. Users and content can be organized into groups and subgroups.

Integrated desktop web access for HD quality video when users are at a computer. No software to install or media to download - users just access a desktop with a browser to view the same content available to their mobile.

Complete management of media – from encoding to delivery.

Full reporting of usage statistics.

The Sona Media Platform™ Advantage: Security

• The Sona Media Platform provides more options for security

DRM rule encoding and enforcement means that content can be locked to a particular device, or set to expire at a specific date and time, or after a specified number of playbacks.

Use of strong encryption on supported devices means media cannot be accessed by unauthorized persons. Whether it is copyrighted entertainment – or a companies proprietary information – protection of content is assured.

Device authentication allows for remote control over access to content. Users can be easily ‘shut off’ from Sona’s management console.

The Sona Media Platform™ Exceeding Expectations… Going beyond the capabilities of current media platforms, only the Sona Media Platform™ combines Push, On-Demand and Streaming delivery of video and audio to mobile devices. Each piece of delivered content is considered a “trigger” for a number of possible events resulting in several revenue opportunities content providers. The Sona Media Platform™ goes beyond delivery of content. It engages your customers, retains their loyalty, increases revenue and widens the social network. Sona Mobile Confidential 2009

Media Content as an Actionable Event Outside of delivering a video or audio clip to a mobile device, what is next? The idea is to maximize the potential of the delivered content. Content should serve more than one purpose once delivered. It should trigger an actionable event tied to revenue… Once video is delivered to the device, the Sona Media Platform offers a number of actionable events for content providers Sona Mobile Confidential 2009

EXAMPLE 1 Media Content as an Actionable Event - SPORTS “ Events” can be a number of options for the content provider. Sports highlights received as an alert through the Sona Media Platform™ simply viewed on a number of mobile devices. However, Sona’s platform takes the video and presents the end user with a number of integrated options. In the sports video scenario, these options may include: Video sharing : Send the video from the Media Player to a friend via SMS, friend subscribes to the Media Player application at a reduced subscription. Content provider earns a subscription revenue. The video sharing aspect builds social networks that opens new opportunities for ecommerce and other events.

EXAMPLE 1 Media Content as an Actionable Event SPORTS (Continued)

eCommerce : Once the sports highlight video has played, your customers will have the ability to purchase merchandise or branded content via the Media Player application. These items may include:

Sporting Event Tickets (for remaining or next season)

Athletic Apparel (jersey sales spike during playoffs)

Footwear (usually associated with a well known player)

Sports Memorabilia

Energy/Sports Drinks

Prompt download of mobile sports game available by the content provider, the video can drive your customer to a potential download, service or new mobile feature.

EXAMPLE 1 Media Content as an Actionable Event SPORTS (Continued) Introducing the mobile Brag Tag™ : A unique feature of the Sona Media Player™ that allows fans to send video clips coupled with a message to their friends. For each forward of the message, the end user receives a point. The more forwards, the more points a user accumulates. Points are collected within the Media Player account and can be redeemed online for unlimited types of incentives. The originator of the message can also track the journey of the video online. This feature not only increases end user activity while formulating strong social networking (bolstering loyalty), and increases ARPU (Average Revenue Per User) as well.

EXAMPLE 2: Media Content as an Actionable Event Social Networking: The Sona Media Platform™ allows your customers to not only watch video but react! Stored contacts within the application or the address book associated with the device, allow customers to share audio, video and news easily. This “mobile-to-mobile” service expands the application to more than just a media player, it also serves as a platform for video sharing, communication, advertising and social networking. Again, another example of content driving ARPU for content providers.

EXAMPLE 2: Media Content as an Actionable Event (Continued) Mobile Social Networking Peer to Peer

EXAMPLE 3: NEWS The Sona Media Platform™ is designed to complement any mobile application with an advanced mobile video offering. Sona can easily integrate into an existing mobile application and be offered as an additional tab or section to the application. In addition, a video indicator can be displayed for news stories that have video associated with it. Sona Mobile Confidential

EXAMPLE 3: NEWS Once the video tab is selected, you can browse the available Top Stories. The lower section of the screen scrolls to let you see what video is available with a preview screen of the video at the top. The video is selected by clicking on the either the preview screen or on one of the video titles scrolling in the lower section. Sona Mobile Confidential

EXAMPLE 3: NEWS The Sona Media Player™ is fully customizable and ready to be branded with any company logo. Videos can include advertising to increase revenue, sharing capabilities for increased social networking and preferences to control the type of video available for viewing selections. Sona Mobile Confidential

Media Content as an Actionable Event, FURTHER USES Promotional & Mobile Advertising: The Sona Media Platform™ has the ability to insert mobile advertising at the video level or within the player itself. Using the Sona Media Platform™, content providers have the ability to advertise and offer promotions through an additional channel that is both engaging and designed to strengthen customer loyalty.

Media Content as an Actionable Event, FURTHER USES

Publications & Alerts: With each delivered video a potential actionable event, additional subscriptions can be offered with the associated content. This may include monthly subscriptions to:

Premium mobile news content and alerts

Industry expert blogs

Mobile chat

Additional Application Downloads

Alerts associated with scores, tickets, new video content

Streaming and On-Demand video

Location based services

A subscription fee is associated with the content, increasing ARPU for the content provider.

Sona Media Platform™ Benefits

Increase ARPU through new channels such as:

eCommerce and merchandising

Monthly subscriptions

Increased data usage

Advertising Sales

Add new customers through social networking

Extend the reach and retain existing customers

Make the Sona Media Player™ a potential touch point for various sales.

Offer new content on a daily, weekly, monthly basis through an easy to use management system

Create new partnerships with advertisers

Appendix Sona Mobile Confidential 2009

The Attention of Mobile Video… In July of 2008, Wired Magazine stated that MultiMedia Intelligence thinks the mobile video market is going to be enormous – US $15 billion in revenue worldwide by 2012, up from a projected US $3.5 billion in 2008. The basic premise: video consumption on mobile devices will only increase as more people upgrade to 3G devices. The market research firm argues that mobile advertising will be superior to straight TV ads because it's a better communications platform. Source: Wired Magazine Lehman Brothers predicts that mobile TV alone will grow to a US $15 billion market by 2009. Source: Lehman Brothers Per Telephia, as of the third quarter 2006, nearly 8 million wireless subscribers were capturing videos with their mobile devices. Source: Telephia The wireless industry’s largest carriers have teamed with FEMA and the Association of Public Television Stations to trial a new technology that will be able to deliver emergency alerts to a limited number of subscribers over existing messaging systems. - Source: CTIA Wireless Sona Mobile Confidential 2009

Promotional & Mobile Advertising: Gartner Says Worldwide Mobile Advertising Revenue to Surpass US $2.7 Billion in 2008. “ Innovative developments, such as minimizing the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward. To encourage users to accept advertisements, advertisers must improve the way search results are managed on the handset so that the experience is painless and rewarding to end users.” - Tole Hart, Research Director at Gartner. Mobile advertising revenues are expected to grow tenfold over the next five years, with various estimates ranging from US $10 billion to US $15 billion for 2011.