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Professional Community Management
 

Professional Community Management

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Rethinking online community management.

Rethinking online community management.

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Professional Community Management Professional Community Management Presentation Transcript

  • Professional Community Management Rethinking Community Management
  • My Dream Job
  • Most community managers aredoing it wrong...
  • It’s time for aRadical Rethink...
  • 1) The Community LifeCycle2) Community Management3) ROI
  • Why do we need to usethe community lifecycle?
  • Too many branded communities... $ % & " # !
  • We spend too muchtime putting out fires
  • What does thelifecycle track?
  • 1) Growth
  • 2) Engagement
  • 3) Sense of community
  • 4) ROI & Value
  • The Community LifecycleInception Establishment Maturity Mitosis
  • Inception
  • Establishment
  • Maturity
  • Mitosis
  • Always have a plan...
  • communityWhat is management?
  • Strategy
  • Growth
  • Four types of growth1) Direct 2) Promotion3) WOM 4) Search
  • Moderation
  • Create great content
  • Events & Activities
  • Build Relationships
  • Integration
  • Technology
  • ROI & Value
  • Don’t be defensive...
  • “What’s theROI of yourmother???”
  • “What’s the ROI of putting your pants on?”
  • Precision is the enemy
  • Calculating ROI
  • 1. Repeat customers (are people buying more?)2. Increased loyalty (retention/trends)3. Cost reductions4. Research, development and feedback5. Unique revenue opportunities
  • Questions?