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How to build a thriving online community
 

How to build a thriving online community

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    How to build a thriving online community How to build a thriving online community Presentation Transcript

    • Online Communities
      How to create a thriving online community for your business
      Richard Millington
      Richard@feverbee.com
      www.feverbee.com
    • $4m
    • Most Online Communities
    • Most Online Communities
      FAIL!
    • FAIL!
    • FAIL!
    • FAIL!
    • Join me at
      “The Yard”
    • “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
    • “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
      FAIL!
    • Why do most online communities fail?
    • Be realistic
    • Thewrong
      reasons to start
      a community
      • New Customers
      • SEO
      • Sales & PR
      • Short-Term
    • Start a community for the rightreasons
    • Extreme Loyalty
    • Great ideas
    • New sources of revenue
    • Recruitment
    • Sales leads
    • Integration
    • You can’t “bolt-on” a community
    • Integrate your
      products, promotion and price
    • Only start a community if you want the benefits a community can offer AND can integrate the community with your organization
    • “That’s great. But how do you actually do it?”
    • There’s a secret…
    • Think like an
      amateur
    • stronginterest
      Look
      for a
    • Passion
    • Use simpletechnology
    • Start small
    • Grow
      big
    • Writeabout the community
    • Startinterestingdiscussions
    • Build relationships
    • The future of online communities
    • The future of online communities
    • Thank you!
    • Thank you!
      (Applause)
    • Questions?