How to build a thriving online community

Online Communities
How to create a thriving online community for your business
Richard Millington
Richard@feverbee.com
www.feverbee.com

Most Online Communities

Most Online Communities
FAIL!

Join me at
“The Yard”

“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”

“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
FAIL!

Why do most online communities fail?

Be realistic

Thewrong
reasons to start
a community
New Customers
SEO
Sales & PR
Short-Term

Start a community for the rightreasons

Extreme Loyalty

Great ideas

New sources of revenue

Recruitment

Sales leads

Integration

You can’t “bolt-on” a community

Integrate your
products, promotion and price

Only start a community if you want the benefits a community can offer AND can integrate the community with your organization

“That’s great. But how do you actually do it?”

There’s a secret…

Think like an
amateur

stronginterest
Look
for a

Passion

Use simpletechnology

Start small

Grow
big

Writeabout the community

Startinterestingdiscussions

Build relationships

The future of online communities

Thank you!

Thank you!
(Applause)

Questions?

http://www.feverbee.com	259
http://www.conversity.be	43
http://michaelbatistich.com	17
http://gcpeeps.ning.com	15
http://elaspirantedigital.blogspot.com	8
http://www.elaspirantedigital.blogspot.com	5
http://faustsredemption.blogspot.com	3
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http://posterous.com	2
http://feeds.feedburner.com	2
http://mail-lc-2.fordham.edu	1
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How to build a thriving online community

by Richard Millington on Feb 08, 2011

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