How to build a thriving online community
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How to build a thriving online community

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How to build a thriving online community How to build a thriving online community Presentation Transcript

  • Online Communities
    How to create a thriving online community for your business
    Richard Millington
    Richard@feverbee.com
    www.feverbee.com
  • $4m
  • Most Online Communities
  • Most Online Communities
    FAIL!
  • FAIL!
  • FAIL!
  • FAIL!
  • Join me at
    “The Yard”
  • “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
  • “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
    FAIL!
  • Why do most online communities fail?
  • Be realistic
  • Thewrong
    reasons to start
    a community
    • New Customers
    • SEO
    • Sales & PR
    • Short-Term
  • Start a community for the rightreasons
  • Extreme Loyalty
  • Great ideas
  • New sources of revenue
  • Recruitment
  • Sales leads
  • Integration
  • You can’t “bolt-on” a community
  • Integrate your
    products, promotion and price
  • Only start a community if you want the benefits a community can offer AND can integrate the community with your organization
  • “That’s great. But how do you actually do it?”
  • There’s a secret…
  • Think like an
    amateur
  • stronginterest
    Look
    for a
  • Passion
  • Use simpletechnology
  • Start small
  • Grow
    big
  • Writeabout the community
  • Startinterestingdiscussions
  • Build relationships
  • The future of online communities
  • The future of online communities
  • Thank you!
  • Thank you!
    (Applause)
  • Questions?