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How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
How to build a thriving online community
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How to build a thriving online community

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  • 1. Online Communities<br />How to create a thriving online community for your business<br />Richard Millington<br />Richard@feverbee.com<br />www.feverbee.com<br />
  • 2. $4m<br />
  • 3. Most Online Communities<br />
  • 4. Most Online Communities<br />FAIL!<br />
  • 5.
  • 6. FAIL!<br />
  • 7.
  • 8. FAIL!<br />
  • 9.
  • 10. FAIL!<br />
  • 11. Join me at<br /> “The Yard”<br />
  • 12. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”<br />
  • 13. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”<br />FAIL!<br />
  • 14. Why do most online communities fail?<br />
  • 15. Be realistic<br />
  • 16. Thewrong<br />reasons to start <br />a community<br /><ul><li>New Customers
  • 17. SEO
  • 18. Sales & PR
  • 19. Short-Term</li></li></ul><li>Start a community for the rightreasons<br />
  • 20. Extreme Loyalty<br />
  • 21. Great ideas<br />
  • 22. New sources of revenue<br />
  • 23. Recruitment<br />
  • 24.
  • 25. Sales leads<br />
  • 26. Integration<br />
  • 27. You can’t “bolt-on” a community<br />
  • 28. Integrate your<br />products, promotion and price<br />
  • 29. Only start a community if you want the benefits a community can offer AND can integrate the community with your organization<br />
  • 30. “That’s great. But how do you actually do it?”<br />
  • 31. There’s a secret…<br />
  • 32. Think like an <br />amateur<br />
  • 33. stronginterest<br />Look <br />for a<br />
  • 34. Passion<br />
  • 35. Use simpletechnology<br />
  • 36. Start small<br />
  • 37. Grow<br />big<br />
  • 38. Writeabout the community<br />
  • 39. Startinterestingdiscussions<br />
  • 40. Build relationships<br />
  • 41. The future of online communities<br />
  • 42. The future of online communities<br />
  • 43.
  • 44. Thank you!<br />
  • 45. Thank you!<br />(Applause)<br />
  • 46. Questions?<br />

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