How to build a thriving online community
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How to build a thriving online community Presentation Transcript

  • 1. Online Communities
    How to create a thriving online community for your business
    Richard Millington
    Richard@feverbee.com
    www.feverbee.com
  • 2. $4m
  • 3. Most Online Communities
  • 4. Most Online Communities
    FAIL!
  • 5.
  • 6. FAIL!
  • 7.
  • 8. FAIL!
  • 9.
  • 10. FAIL!
  • 11. Join me at
    “The Yard”
  • 12. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
  • 13. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”
    FAIL!
  • 14. Why do most online communities fail?
  • 15. Be realistic
  • 16. Thewrong
    reasons to start
    a community
    • New Customers
    • 17. SEO
    • 18. Sales & PR
    • 19. Short-Term
  • Start a community for the rightreasons
  • 20. Extreme Loyalty
  • 21. Great ideas
  • 22. New sources of revenue
  • 23. Recruitment
  • 24.
  • 25. Sales leads
  • 26. Integration
  • 27. You can’t “bolt-on” a community
  • 28. Integrate your
    products, promotion and price
  • 29. Only start a community if you want the benefits a community can offer AND can integrate the community with your organization
  • 30. “That’s great. But how do you actually do it?”
  • 31. There’s a secret…
  • 32. Think like an
    amateur
  • 33. stronginterest
    Look
    for a
  • 34. Passion
  • 35. Use simpletechnology
  • 36. Start small
  • 37. Grow
    big
  • 38. Writeabout the community
  • 39. Startinterestingdiscussions
  • 40. Build relationships
  • 41. The future of online communities
  • 42. The future of online communities
  • 43.
  • 44. Thank you!
  • 45. Thank you!
    (Applause)
  • 46. Questions?