Building A Powerful Sense of Community - MozCon 2014
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Building A Powerful Sense of Community - MozCon 2014

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My talk for people that want to build a sense of community among group of people we ever interact with.

My talk for people that want to build a sense of community among group of people we ever interact with.

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Transcript

  • 1. #MozCon Richard Millington • FeverBee @RichMillington • richard@feverbee.com HOW TO USE SOCIAL SCIENCE TO BUILD ADDICTIVE COMMUNITIES
  • 2. 2FeverBee Community Consultancy @RichMillington
  • 3. 3FeverBee Community Consultancy @RichMillington
  • 4. 4FeverBee Community Consultancy @RichMillington THE BIG, DIRTY, SECRET
  • 5. 5FeverBee Community Consultancy @RichMillington MOST COMMUNITIES ARE A WASTE OF TIME AND MONEY!
  • 6. 6FeverBee Community Consultancy @RichMillington …UNLESS YOU DEVELOP A SENSE OF COMMUNITY
  • 7. 7FeverBee Community Consultancy @RichMillington Carlson et a. (2008)! Rosenbaum et al. (2005)! Algeshelmer et al. (2005)! Holland and baker (2001)! CUSTOMER RETENTION
  • 8. 8FeverBee Community Consultancy @RichMillington CUSTOMER ADVOCACY Henning-Thurau et al. (2004)! Kim et al. (2008)! Carlson et al. (2008)! Mangold et al. (2009)!
  • 9. 9FeverBee Community Consultancy @RichMillington KNOWLEDGE EXCHANGE Ardichvili (2008) ! Chiu et al. (2006)! Sharat and Usoro (2003)
  • 10. 10FeverBee Community Consultancy @RichMillington HIGHER PRODUCTIVITY Price (1985)! Milliman et al. (1999)! Burroughs and Ebby (1998)
  • 11. 11FeverBee Community Consultancy @RichMillington HIGHER EMPLOYEE RETENTION Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
  • 12. HIGHER EMPLOYEE RETENTION 12FeverBee Community Consultancy @RichMillington Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
  • 13. 13FeverBee Community Consultancy @RichMillington HEALTHIER, HAPPIER, WEALTHIER
  • 14. 14FeverBee Community Consultancy @RichMillington WE CAN MAKE ANY EXISTING GROUP STRONGER
  • 15. 15FeverBee Community Consultancy @RichMillington GROUP MANIPULATOR?
  • 16. 16FeverBee Community Consultancy @RichMillington CREATE A BOUNDARY
  • 17. 17FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000
  • 18. 18FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225
  • 19. 19FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225 Prometheus ! 0.003%! 120
  • 20. 20FeverBee Community Consultancy @RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001%
  • 21. 21FeverBee Community Consultancy @RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001% > 0 MEMBERS <!
  • 22. 22FeverBee Community Consultancy @RichMillington PRIVATE MEMBERS’ CLUBS
  • 23. 23FeverBee Community Consultancy @RichMillington APPLE HAS A TOP 100 GROUP
  • 24. 24FeverBee Community Consultancy @RichMillington WORKS ONLINE TOO!
  • 25. 25FeverBee Community Consultancy @RichMillington CREATE AN INSIDER GROUP
  • 26. 26FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS
  • 27. 27FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS PICK TWO QUALIFIERS
  • 28. 28FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS A COMMUNITY FOR {X} WHO {Y}
  • 29. 29FeverBee Community Consultancy @RichMillington BEGIN WITH FRIENDS 15
  • 30. 30FeverBee Community Consultancy @RichMillington INTRODUCE RITUALS
  • 31. 31FeverBee Community Consultancy @RichMillington INTRODUCE RITUALS
  • 32. 32FeverBee Community Consultancy @RichMillington NOT PAINFUL ONES!
  • 33. 33FeverBee Community Consultancy @RichMillington HAVE A ‘PLACE’
  • 34. 34FeverBee Community Consultancy @RichMillington PERHAPS ONLINE?
  • 35. 35FeverBee Community Consultancy @RichMillington CREATE A SHARED NARRATIVE
  • 36. 36FeverBee Community Consultancy @RichMillington SHARED EMOTIONAL CONNECTION
  • 37. 37FeverBee Community Consultancy @RichMillington SHARE UNIQUE EXPERIENCES
  • 38. 38FeverBee Community Consultancy @RichMillington FIND SMALL VICTORIES
  • 39. 39FeverBee Community Consultancy @RichMillington
  • 40. 40FeverBee Community Consultancy @RichMillington
  • 41. 41FeverBee Community Consultancy @RichMillington PROVOKE VULNERABILITY
  • 42. 42FeverBee Community Consultancy @RichMillington INITIATE DEEPER DISCUSSIONS
  • 43. 43FeverBee Community Consultancy @RichMillington
  • 44. 44FeverBee Community Consultancy @RichMillington
  • 45. 45FeverBee Community Consultancy @RichMillington
  • 46. 46FeverBee Community Consultancy @RichMillington
  • 47. 47FeverBee Community Consultancy @RichMillington ENCOURAGE SELF-DISCLOSURE
  • 48. 48FeverBee Community Consultancy @RichMillington
  • 49. 49FeverBee Community Consultancy @RichMillington ENCOURAGE SELF-DISCLOSURE
  • 50. 50FeverBee Community Consultancy @RichMillington STEAL POPULAR DISCUSSIONS
  • 51. 52FeverBee Community Consultancy @RichMillington
  • 52. 53FeverBee Community Consultancy @RichMillington POWER AND INFLUENCE
  • 53. 54FeverBee Community Consultancy @RichMillington ASK YOUR MEMBERS ABOUT ! THEIR EXPERIENCE & EXPERTISE
  • 54. 55FeverBee Community Consultancy @RichMillington CREATE OPPORTUNITIES TO BE SEEN POSITIVELY BY PEERS
  • 55. 56FeverBee Community Consultancy @RichMillington
  • 56. 57FeverBee Community Consultancy @RichMillington
  • 57. 58FeverBee Community Consultancy @RichMillington
  • 58. 59FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 59. 60FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 60. 61FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 61. 62FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 62. 63FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 63. 64FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  • 64. 65FeverBee Community Consultancy @RichMillington CREATE A SENSE OF COMMUNITY AMONG YOUR AUDIENCE
  • 65. #MozCon Richard Millington • FeverBee @RichMillington • richard@feverbee.com www.feverbee.com course.feverbee.com