#MozCon
Richard Millington • FeverBee
@RichMillington • richard@feverbee.com
HOW TO USE SOCIAL SCIENCE TO
BUILD ADDICTIVE ...
2FeverBee Community Consultancy @RichMillington
3FeverBee Community Consultancy @RichMillington
4FeverBee Community Consultancy @RichMillington
THE BIG, DIRTY, SECRET
5FeverBee Community Consultancy @RichMillington
MOST COMMUNITIES ARE A
WASTE OF TIME AND MONEY!
6FeverBee Community Consultancy @RichMillington
…UNLESS YOU DEVELOP A
SENSE OF COMMUNITY
7FeverBee Community Consultancy @RichMillington
Carlson et a. (2008)!
Rosenbaum et al. (2005)!
Algeshelmer et al. (2005)!
...
8FeverBee Community Consultancy @RichMillington
CUSTOMER ADVOCACY
Henning-Thurau et al. (2004)!
Kim et al. (2008)!
Carlson...
9FeverBee Community Consultancy @RichMillington
KNOWLEDGE EXCHANGE
Ardichvili (2008) !
Chiu et al. (2006)!
Sharat and Usor...
10FeverBee Community Consultancy @RichMillington
HIGHER PRODUCTIVITY
Price (1985)!
Milliman et al. (1999)!
Burroughs and E...
11FeverBee Community Consultancy @RichMillington
HIGHER EMPLOYEE RETENTION
Klein and D’Aunno (2006)!
White et al. (2010)!
...
HIGHER EMPLOYEE RETENTION
12FeverBee Community Consultancy @RichMillington
Klein and D’Aunno (2006)!
White et al. (2010)!
...
13FeverBee Community Consultancy @RichMillington
HEALTHIER, HAPPIER, WEALTHIER
14FeverBee Community Consultancy @RichMillington
WE CAN MAKE ANY
EXISTING GROUP STRONGER
15FeverBee Community Consultancy @RichMillington
GROUP MANIPULATOR?
16FeverBee Community Consultancy @RichMillington
CREATE A BOUNDARY
17FeverBee Community Consultancy @RichMillington
Mensa!
2%!
110,000
18FeverBee Community Consultancy @RichMillington
Mensa!
2%!
110,000
Triple Nine !
0.1%!
1,225
19FeverBee Community Consultancy @RichMillington
Mensa!
2%!
110,000
Triple Nine !
0.1%!
1,225
Prometheus !
0.003%!
120
20FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY!
205 IQ!
0.000000000001%
21FeverBee Community Consultancy @RichMillington
THE TERA SOCIETY!
205 IQ!
0.000000000001%
> 0 MEMBERS <!
22FeverBee Community Consultancy @RichMillington
PRIVATE MEMBERS’ CLUBS
23FeverBee Community Consultancy @RichMillington
APPLE HAS A TOP 100 GROUP
24FeverBee Community Consultancy @RichMillington
WORKS ONLINE TOO!
25FeverBee Community Consultancy @RichMillington
CREATE AN INSIDER GROUP
26FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
27FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
PICK TWO QUALIFIERS
28FeverBee Community Consultancy @RichMillington
DEMOGRAPHICS HABITS PSYCHOGRAPHICS
A COMMUNITY FOR {X} WHO {Y}
29FeverBee Community Consultancy @RichMillington
BEGIN WITH FRIENDS
15
30FeverBee Community Consultancy @RichMillington
INTRODUCE RITUALS
31FeverBee Community Consultancy @RichMillington
INTRODUCE RITUALS
32FeverBee Community Consultancy @RichMillington
NOT PAINFUL ONES!
33FeverBee Community Consultancy @RichMillington
HAVE A ‘PLACE’
34FeverBee Community Consultancy @RichMillington
PERHAPS ONLINE?
35FeverBee Community Consultancy @RichMillington
CREATE A SHARED NARRATIVE
36FeverBee Community Consultancy @RichMillington
SHARED EMOTIONAL CONNECTION
37FeverBee Community Consultancy @RichMillington
SHARE UNIQUE EXPERIENCES
38FeverBee Community Consultancy @RichMillington
FIND SMALL VICTORIES
39FeverBee Community Consultancy @RichMillington
40FeverBee Community Consultancy @RichMillington
41FeverBee Community Consultancy @RichMillington
PROVOKE VULNERABILITY
42FeverBee Community Consultancy @RichMillington
INITIATE DEEPER DISCUSSIONS
43FeverBee Community Consultancy @RichMillington
44FeverBee Community Consultancy @RichMillington
45FeverBee Community Consultancy @RichMillington
46FeverBee Community Consultancy @RichMillington
47FeverBee Community Consultancy @RichMillington
ENCOURAGE SELF-DISCLOSURE
48FeverBee Community Consultancy @RichMillington
49FeverBee Community Consultancy @RichMillington
ENCOURAGE SELF-DISCLOSURE
50FeverBee Community Consultancy @RichMillington
STEAL POPULAR DISCUSSIONS
52FeverBee Community Consultancy @RichMillington
53FeverBee Community Consultancy @RichMillington
POWER AND INFLUENCE
54FeverBee Community Consultancy @RichMillington
ASK YOUR MEMBERS ABOUT !
THEIR EXPERIENCE & EXPERTISE
55FeverBee Community Consultancy @RichMillington
CREATE OPPORTUNITIES TO BE
SEEN POSITIVELY BY PEERS
56FeverBee Community Consultancy @RichMillington
57FeverBee Community Consultancy @RichMillington
58FeverBee Community Consultancy @RichMillington
59FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
60FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
61FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
62FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
63FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
64FeverBee Community Consultancy @RichMillington
1) Create a group within the group (or multiple groups)!
2) Introduce rit...
65FeverBee Community Consultancy @RichMillington
CREATE A SENSE OF COMMUNITY
AMONG YOUR AUDIENCE
#MozCon
Richard Millington • FeverBee
@RichMillington • richard@feverbee.com
www.feverbee.com
course.feverbee.com
Building A Powerful Sense of Community - MozCon 2014
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Building A Powerful Sense of Community - MozCon 2014

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My talk for people that want to build a sense of community among group of people we ever interact with.

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Transcript of "Building A Powerful Sense of Community - MozCon 2014"

  1. 1. #MozCon Richard Millington • FeverBee @RichMillington • richard@feverbee.com HOW TO USE SOCIAL SCIENCE TO BUILD ADDICTIVE COMMUNITIES
  2. 2. 2FeverBee Community Consultancy @RichMillington
  3. 3. 3FeverBee Community Consultancy @RichMillington
  4. 4. 4FeverBee Community Consultancy @RichMillington THE BIG, DIRTY, SECRET
  5. 5. 5FeverBee Community Consultancy @RichMillington MOST COMMUNITIES ARE A WASTE OF TIME AND MONEY!
  6. 6. 6FeverBee Community Consultancy @RichMillington …UNLESS YOU DEVELOP A SENSE OF COMMUNITY
  7. 7. 7FeverBee Community Consultancy @RichMillington Carlson et a. (2008)! Rosenbaum et al. (2005)! Algeshelmer et al. (2005)! Holland and baker (2001)! CUSTOMER RETENTION
  8. 8. 8FeverBee Community Consultancy @RichMillington CUSTOMER ADVOCACY Henning-Thurau et al. (2004)! Kim et al. (2008)! Carlson et al. (2008)! Mangold et al. (2009)!
  9. 9. 9FeverBee Community Consultancy @RichMillington KNOWLEDGE EXCHANGE Ardichvili (2008) ! Chiu et al. (2006)! Sharat and Usoro (2003)
  10. 10. 10FeverBee Community Consultancy @RichMillington HIGHER PRODUCTIVITY Price (1985)! Milliman et al. (1999)! Burroughs and Ebby (1998)
  11. 11. 11FeverBee Community Consultancy @RichMillington HIGHER EMPLOYEE RETENTION Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
  12. 12. HIGHER EMPLOYEE RETENTION 12FeverBee Community Consultancy @RichMillington Klein and D’Aunno (2006)! White et al. (2010)! Barnes et al. (1998)
  13. 13. 13FeverBee Community Consultancy @RichMillington HEALTHIER, HAPPIER, WEALTHIER
  14. 14. 14FeverBee Community Consultancy @RichMillington WE CAN MAKE ANY EXISTING GROUP STRONGER
  15. 15. 15FeverBee Community Consultancy @RichMillington GROUP MANIPULATOR?
  16. 16. 16FeverBee Community Consultancy @RichMillington CREATE A BOUNDARY
  17. 17. 17FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000
  18. 18. 18FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225
  19. 19. 19FeverBee Community Consultancy @RichMillington Mensa! 2%! 110,000 Triple Nine ! 0.1%! 1,225 Prometheus ! 0.003%! 120
  20. 20. 20FeverBee Community Consultancy @RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001%
  21. 21. 21FeverBee Community Consultancy @RichMillington THE TERA SOCIETY! 205 IQ! 0.000000000001% > 0 MEMBERS <!
  22. 22. 22FeverBee Community Consultancy @RichMillington PRIVATE MEMBERS’ CLUBS
  23. 23. 23FeverBee Community Consultancy @RichMillington APPLE HAS A TOP 100 GROUP
  24. 24. 24FeverBee Community Consultancy @RichMillington WORKS ONLINE TOO!
  25. 25. 25FeverBee Community Consultancy @RichMillington CREATE AN INSIDER GROUP
  26. 26. 26FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS
  27. 27. 27FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS PICK TWO QUALIFIERS
  28. 28. 28FeverBee Community Consultancy @RichMillington DEMOGRAPHICS HABITS PSYCHOGRAPHICS A COMMUNITY FOR {X} WHO {Y}
  29. 29. 29FeverBee Community Consultancy @RichMillington BEGIN WITH FRIENDS 15
  30. 30. 30FeverBee Community Consultancy @RichMillington INTRODUCE RITUALS
  31. 31. 31FeverBee Community Consultancy @RichMillington INTRODUCE RITUALS
  32. 32. 32FeverBee Community Consultancy @RichMillington NOT PAINFUL ONES!
  33. 33. 33FeverBee Community Consultancy @RichMillington HAVE A ‘PLACE’
  34. 34. 34FeverBee Community Consultancy @RichMillington PERHAPS ONLINE?
  35. 35. 35FeverBee Community Consultancy @RichMillington CREATE A SHARED NARRATIVE
  36. 36. 36FeverBee Community Consultancy @RichMillington SHARED EMOTIONAL CONNECTION
  37. 37. 37FeverBee Community Consultancy @RichMillington SHARE UNIQUE EXPERIENCES
  38. 38. 38FeverBee Community Consultancy @RichMillington FIND SMALL VICTORIES
  39. 39. 39FeverBee Community Consultancy @RichMillington
  40. 40. 40FeverBee Community Consultancy @RichMillington
  41. 41. 41FeverBee Community Consultancy @RichMillington PROVOKE VULNERABILITY
  42. 42. 42FeverBee Community Consultancy @RichMillington INITIATE DEEPER DISCUSSIONS
  43. 43. 43FeverBee Community Consultancy @RichMillington
  44. 44. 44FeverBee Community Consultancy @RichMillington
  45. 45. 45FeverBee Community Consultancy @RichMillington
  46. 46. 46FeverBee Community Consultancy @RichMillington
  47. 47. 47FeverBee Community Consultancy @RichMillington ENCOURAGE SELF-DISCLOSURE
  48. 48. 48FeverBee Community Consultancy @RichMillington
  49. 49. 49FeverBee Community Consultancy @RichMillington ENCOURAGE SELF-DISCLOSURE
  50. 50. 50FeverBee Community Consultancy @RichMillington STEAL POPULAR DISCUSSIONS
  51. 51. 52FeverBee Community Consultancy @RichMillington
  52. 52. 53FeverBee Community Consultancy @RichMillington POWER AND INFLUENCE
  53. 53. 54FeverBee Community Consultancy @RichMillington ASK YOUR MEMBERS ABOUT ! THEIR EXPERIENCE & EXPERTISE
  54. 54. 55FeverBee Community Consultancy @RichMillington CREATE OPPORTUNITIES TO BE SEEN POSITIVELY BY PEERS
  55. 55. 56FeverBee Community Consultancy @RichMillington
  56. 56. 57FeverBee Community Consultancy @RichMillington
  57. 57. 58FeverBee Community Consultancy @RichMillington
  58. 58. 59FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  59. 59. 60FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  60. 60. 61FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  61. 61. 62FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  62. 62. 63FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  63. 63. 64FeverBee Community Consultancy @RichMillington 1) Create a group within the group (or multiple groups)! 2) Introduce rituals and traditions! 3) Create a shared narrative! 4) Encourage unique, shared, experiences! 5) Push towards vulnerable, self-disclosure, discussions! 6) Give everyone influence and expertise
  64. 64. 65FeverBee Community Consultancy @RichMillington CREATE A SENSE OF COMMUNITY AMONG YOUR AUDIENCE
  65. 65. #MozCon Richard Millington • FeverBee @RichMillington • richard@feverbee.com www.feverbee.com course.feverbee.com
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