What professional events can
learn from the Arab Spring
Martin Ferro-Thomsen
Founder & CEO, Conferize
@ferrogate
@conferiz...
Revolutions & movements
= life/society changing events
Remember your best event?
It changed your life
Bottom-up power structure!
⌁ Open Space & UnConference
The law of the two feet =
Power to the people
But taken to an extreme!
No venue, no program, no host
Just purposeful participation
And a sense of belonging 
“I am the content.”
Extending the life cycle of an event
From days to months! 
Expanding the place of an event virtually!
“The Revolution Will Not Be
Televised”
Use your vulnerability:
Ask what people want
Be the change you want to see
Be completely transparent about
everything
Undersell. Overdeliver.
Good technology =
as little technology as possible
Thank you!
martin at conferize.com

conferize
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What professional events can learn from the Arab Spring. Presented at The Fresh Conference, Copenhagen 2014 #fresh14

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A pecha cucha style presentation given at The Fresh Conference, Copenhagen 2014 at a session on the future of events. I'm not really interested in politics, but have always been fascinated by movements and the avantgarde. It turned out to be a fun reminder of what good professional events are actually about - meaningful human encounters centred around a purpose.

I also wrote a related blog post about the same topic http://www.thefreshconference.com/5-ways-the-arab-spring-could-revolutionize-the-meetings-and-events-industry/

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What professional events can learn from the Arab Spring. Presented at The Fresh Conference, Copenhagen 2014 #fresh14

  1. 1. What professional events can learn from the Arab Spring Martin Ferro-Thomsen Founder & CEO, Conferize @ferrogate @conferize Let me know if I used any images without permission and I’ll adjust.
  2. 2. Revolutions & movements = life/society changing events
  3. 3. Remember your best event? It changed your life
  4. 4. Bottom-up power structure!
  5. 5. ⌁ Open Space & UnConference
  6. 6. The law of the two feet = Power to the people
  7. 7. But taken to an extreme! No venue, no program, no host
  8. 8. Just purposeful participation
  9. 9. And a sense of belonging 
  10. 10. “I am the content.”
  11. 11. Extending the life cycle of an event
  12. 12. From days to months! 
  13. 13. Expanding the place of an event virtually!
  14. 14. “The Revolution Will Not Be Televised”
  15. 15. Use your vulnerability: Ask what people want
  16. 16. Be the change you want to see
  17. 17. Be completely transparent about everything
  18. 18. Undersell. Overdeliver.
  19. 19. Good technology = as little technology as possible
  20. 20. Thank you! martin at conferize.com conferize

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