Social media & small business success in Australia
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Social media & small business success in Australia

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A short, to the point presentation on the reasons for small business to use social media, with a particular emphasis on the Australian market.

A short, to the point presentation on the reasons for small business to use social media, with a particular emphasis on the Australian market.

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  • 1. SOCIAL MEDIA AND SMALL BUSINESS
    What are the potential benefits to small business from social media?
  • 2. SOCIAL MEDIA AND SMALL BUSINESS
    1.2 billion people accessed the internet in February 2011.
    Social media is global, big, and pervasive
    Yes. Over a third of ALL internet users now use social media.
  • 3. SOCIAL MEDIA AND SMALL BUSINESS
    Twitter
    • 190m+ members
    • 4. Over 1 billion tweets a week
    • 5. 1 million Australian users each month
    YouTube
    • 35 hours of video uploaded every hour
    • 6. 100m+ views a day
    • 7. 6.7 million Australians users each month
    Facebook
    • nearing 600m+ active members
    • 8. around 9.8 millionAustralian userseach month
    LinkedIn
    • 100m+ members
    • 9. New member every second
    • 10. 760,000 Australian users each month
    • Australians are the world’s biggest user of social media
    • 11. Nearly 10 million of us spend an average of nearly 7 hours a month connecting with friends and businesses online – nearly an hour more than the US (next nearest)
    • 12. BUT! Business is not following suit:
    • 13. Less than 20% of Australian businesses have a presence in social media
    • 14. Only 13% write blogs or send newsletters to promote their company
    • 15. Only 35% of Australian businesses have any web presence at all
    SOCIAL MEDIA AND SMALL BUSINESS
    But it’s also local, and Australian
  • 16. SOCIAL MEDIA AND SMALL BUSINESS
    Increasingly, people use social media to follow a brand – to be told about what is happening with that brand.
    • 40% of Facebook users follow brands
    • 17. 51% of Facebook brand followers will purchase that specific brand
    • 18. 25% of Twitter users follow brands
    • 19. 67% of Twitter brand followers will purchase that specific brand
    For Australian businesses, this means your customers are online and they want to hear from you, but you’re not talking to them.
    So where the bloody hell are you?
    And this has a real impact on business
  • 20. SOCIAL MEDIA AND SMALL BUSINESS
    Real, measurable benefits for businesses using social media to connect with their target markets:
    • Keeps your brand top-of-mind with your clients
    • 21. Highlights services and products which they might be unaware of
    • 22. Target your audience precisely using intelligent marketing and your clients’ networks - their friends and connections are very often your market
    • 23. Built-in sharing technology means a Facebook fan, Twitter follower, LinkedIn connection etc can easily share their enthusiasm for your company with one click
    • 24. Likes, follows, retweets - these are all endorsements of your company to their friends and followers, a technological word-of-mouth, the greatest form of marketing available
  • SOCIAL MEDIA AND SMALL BUSINESS
    Real, measurable benefits for businesses using social media to connect with their target markets:
    • Demonstrates your customer service ethic and engagement with your client base
    • 25. Can replace or compliment other marketing such as email newsletters or print advertising for very little investment
    • 26. Evens the playing field between yourself and large companies – the constraints of the platforms means that your social media can be as good as your biggest competitors
    • 27. Demonstrates your expertise in your field by engagement with your existing clients, and by “dropping in” on conversations
    • 28. Nullify negative reviews by monitoring posts about your business and addressing concerns immediately – demonstrating customer service and turning a disgruntled customer into a raving fan
  • SOCIAL MEDIA AND SMALL BUSINESS
    Real, measurable benefits for businesses using social media to connect with their target markets:
    • Increased search engine optimisation with multiple, high-ranking sites linking into your main website – improving search rankings and findability
    • 29. Social interaction leads to goodwill and emotional involvement in a business, which builds loyalty and increased referrals
    • 30. Reinforce your branding, both graphic- and personality-based
    • 31. Gives a modern, up-to-date impression of your company
    • 32. Journalists scour social media for sources and stories – become your own PR agent
  • Social media results in:
    SOCIAL MEDIA AND SMALL BUSINESS
    What other small businesses are finding
  • 33. SOCIAL MEDIA AND SMALL BUSINESS
    So what’s stopping you?
    Get online, get engaged and start standing out from the crowd.
  • 34. SOCIAL MEDIA AND SMALL BUSINESS
    All sources can be found in our feed at http://www.delicious.com/fernbrook
    Enquiries about this presentation can be made to Fernbrook Business Services at www.fernbrook.net.au
    What are the potential benefits to small business from social media?