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Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
Social media & small business success in Australia
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Social media & small business success in Australia

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A short, to the point presentation on the reasons for small business to use social media, with a particular emphasis on the Australian market.

A short, to the point presentation on the reasons for small business to use social media, with a particular emphasis on the Australian market.

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  • 1. SOCIAL MEDIA AND SMALL BUSINESS<br />What are the potential benefits to small business from social media?<br />
  • 2. SOCIAL MEDIA AND SMALL BUSINESS<br />1.2 billion people accessed the internet in February 2011.<br />Social media is global, big, and pervasive<br />Yes. Over a third of ALL internet users now use social media.<br />
  • 3. SOCIAL MEDIA AND SMALL BUSINESS<br />Twitter<br /><ul><li>190m+ members
  • 4. Over 1 billion tweets a week
  • 5. 1 million Australian users each month</li></ul>YouTube<br /><ul><li>35 hours of video uploaded every hour
  • 6. 100m+ views a day
  • 7. 6.7 million Australians users each month</li></ul>Facebook<br /><ul><li>nearing 600m+ active members
  • 8. around 9.8 millionAustralian userseach month</li></ul>LinkedIn<br /><ul><li>100m+ members
  • 9. New member every second
  • 10. 760,000 Australian users each month</li></li></ul><li><ul><li>Australians are the world’s biggest user of social media
  • 11. Nearly 10 million of us spend an average of nearly 7 hours a month connecting with friends and businesses online – nearly an hour more than the US (next nearest)
  • 12. BUT! Business is not following suit:
  • 13. Less than 20% of Australian businesses have a presence in social media
  • 14. Only 13% write blogs or send newsletters to promote their company
  • 15. Only 35% of Australian businesses have any web presence at all</li></ul>SOCIAL MEDIA AND SMALL BUSINESS<br />But it’s also local, and Australian<br />
  • 16. SOCIAL MEDIA AND SMALL BUSINESS<br />Increasingly, people use social media to follow a brand – to be told about what is happening with that brand. <br /><ul><li>40% of Facebook users follow brands
  • 17. 51% of Facebook brand followers will purchase that specific brand
  • 18. 25% of Twitter users follow brands
  • 19. 67% of Twitter brand followers will purchase that specific brand</li></ul>For Australian businesses, this means your customers are online and they want to hear from you, but you’re not talking to them.<br />So where the bloody hell are you?<br />And this has a real impact on business<br />
  • 20. SOCIAL MEDIA AND SMALL BUSINESS<br />Real, measurable benefits for businesses using social media to connect with their target markets:<br /><ul><li>Keeps your brand top-of-mind with your clients
  • 21. Highlights services and products which they might be unaware of
  • 22. Target your audience precisely using intelligent marketing and your clients’ networks - their friends and connections are very often your market
  • 23. Built-in sharing technology means a Facebook fan, Twitter follower, LinkedIn connection etc can easily share their enthusiasm for your company with one click
  • 24. Likes, follows, retweets - these are all endorsements of your company to their friends and followers, a technological word-of-mouth, the greatest form of marketing available</li></li></ul><li>SOCIAL MEDIA AND SMALL BUSINESS<br />Real, measurable benefits for businesses using social media to connect with their target markets:<br /><ul><li>Demonstrates your customer service ethic and engagement with your client base
  • 25. Can replace or compliment other marketing such as email newsletters or print advertising for very little investment
  • 26. Evens the playing field between yourself and large companies – the constraints of the platforms means that your social media can be as good as your biggest competitors
  • 27. Demonstrates your expertise in your field by engagement with your existing clients, and by “dropping in” on conversations
  • 28. Nullify negative reviews by monitoring posts about your business and addressing concerns immediately – demonstrating customer service and turning a disgruntled customer into a raving fan</li></li></ul><li>SOCIAL MEDIA AND SMALL BUSINESS<br />Real, measurable benefits for businesses using social media to connect with their target markets:<br /><ul><li>Increased search engine optimisation with multiple, high-ranking sites linking into your main website – improving search rankings and findability
  • 29. Social interaction leads to goodwill and emotional involvement in a business, which builds loyalty and increased referrals
  • 30. Reinforce your branding, both graphic- and personality-based
  • 31. Gives a modern, up-to-date impression of your company
  • 32. Journalists scour social media for sources and stories – become your own PR agent</li></li></ul><li>Social media results in:<br />SOCIAL MEDIA AND SMALL BUSINESS<br />What other small businesses are finding<br />
  • 33. SOCIAL MEDIA AND SMALL BUSINESS<br />So what’s stopping you?<br />Get online, get engaged and start standing out from the crowd.<br />
  • 34. SOCIAL MEDIA AND SMALL BUSINESS<br />All sources can be found in our feed at http://www.delicious.com/fernbrook<br />Enquiries about this presentation can be made to Fernbrook Business Services at www.fernbrook.net.au<br />What are the potential benefits to small business from social media?<br />

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