Personal Information
Organization / Workplace
Other
Occupation
Digital Media and Performance Coordinator
Industry
Apparel / Fashion
About
Fernanda is a senior digital marketing professional experienced both on CPG and Telecom industries, currently
taking part in the team responsible for developing Avon´s digital maturity, working both in:
• planning and implementing digital campaigns (both creative and media strategies) for products and branding and
• coordinating digital projects with cross-functional teams (sales, product managers, legal & regulatory, CRM, IT, etc.) and multiple stakeholders in a fast paced environment, defining scope and following up the action plan until the conclusion of each project.
Tags
work motivation
motivation
communcation
gestão de pessoas
self-determination theory
comunicação
psicologia
motivação
ihc
digital advertising
digital marketing
kpis
análise digital
métricas digitais
performance
digital analytics
teste de usabilidade
inquirição contextual
anáise da tarefa
avaliação cooperativa
design de interação
grupo de foco
avaliacao heuristica
web logs
tags
cookies
analytics strategy
estratégia de analytics
web beacons
javascript
usabilidade
ergodesign
ergonomics
human factors
peronas
cenários
slideshare
pesquisa
coleta de dados
instagram
abordagem sistêmica
google maps
perfil usuário
the back of the napkin
codex
pensamento viual
apresentações
analises de negocios
raciocinio analitico
5w2h
squid
analises
visual thinking
web analytics
avinash
web analytics an hour a day
kaushik
avinash kaushik
trinity platform
analytics
strategic planning
strategy
stra
strategic management
See more
Presentations
(18)Documents
(7)Likes
(17)10 Ridiculous Hacks to 5X Click-Through Rates
Internet Marketing Software - WordStream
•
8 years ago
Display media trading desk (DSP) - Karthikeyan Haldurai - Google
Jigserv Digital
•
9 years ago
Marcas Simbióticas
Edmour Saiani
•
8 years ago
Atlas of economic complexity part I
Marcos CAVALCANTI
•
8 years ago
40 Tools in 20 Minutes: Hacking your Marketing Career
Eric Leist
•
10 years ago
The ROI of Effective Recognition
O.C. Tanner
•
10 years ago
Tipografia para Web - Plau Branding, Type & Design.
Plau
•
10 years ago
"Por que certas pessoas inovam e outras não?" Dissertação de mestrado de Fernanda Sarmento (Orientador: Marcos Cavalcanti)
Marcos CAVALCANTI
•
10 years ago
Trends Changing Digital Marketing (Updated Deck)
Kyle Lacy
•
10 years ago
Crap. The Content Marketing Deluge.
Velocity Partners
•
11 years ago
Plau – Desenhando letras para logos, lettering e fontes.
Plau
•
10 years ago
Visual Content Rules The World
XPLAIN
•
11 years ago
20 Quotes to Kick You into Creative from #CannesLions / #OgilvyCannes
Ogilvy
•
10 years ago
Dear NSA, let me take care of your slides.
Emiland
•
10 years ago
What is strategy?
Dr. Marc Sniukas
•
14 years ago
13 Steve Jobs Quotes for Creatives and Designers
Stinson
•
10 years ago
Culture (Original 2009 version)
Reed Hastings
•
12 years ago
Personal Information
Organization / Workplace
Other
Occupation
Digital Media and Performance Coordinator
Industry
Apparel / Fashion
About
Fernanda is a senior digital marketing professional experienced both on CPG and Telecom industries, currently
taking part in the team responsible for developing Avon´s digital maturity, working both in:
• planning and implementing digital campaigns (both creative and media strategies) for products and branding and
• coordinating digital projects with cross-functional teams (sales, product managers, legal & regulatory, CRM, IT, etc.) and multiple stakeholders in a fast paced environment, defining scope and following up the action plan until the conclusion of each project.
Tags
work motivation
motivation
communcation
gestão de pessoas
self-determination theory
comunicação
psicologia
motivação
ihc
digital advertising
digital marketing
kpis
análise digital
métricas digitais
performance
digital analytics
teste de usabilidade
inquirição contextual
anáise da tarefa
avaliação cooperativa
design de interação
grupo de foco
avaliacao heuristica
web logs
tags
cookies
analytics strategy
estratégia de analytics
web beacons
javascript
usabilidade
ergodesign
ergonomics
human factors
peronas
cenários
slideshare
pesquisa
coleta de dados
instagram
abordagem sistêmica
google maps
perfil usuário
the back of the napkin
codex
pensamento viual
apresentações
analises de negocios
raciocinio analitico
5w2h
squid
analises
visual thinking
web analytics
avinash
web analytics an hour a day
kaushik
avinash kaushik
trinity platform
analytics
strategic planning
strategy
stra
strategic management
See more