• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ferma social-media-conference-final
 

Ferma social-media-conference-final

on

  • 287 views

 

Statistics

Views

Total Views
287
Views on SlideShare
260
Embed Views
27

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 27

http://www.ferma.eu 27

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org
  • Malariaworld.org

Ferma social-media-conference-final Ferma social-media-conference-final Presentation Transcript

  • +FERMA – Social MediaConferenceMarch, 2013
  • + 2 Agenda• Welcome• Introduction to Social Media• FERMA on Social 2011 : The “Social Media” Forum• FERMA on Social 2012 : Uniting FERMA on Social Media• FERMA 2013-2014: Thought Leadership Strategy• FERMA NEEDS YOU• Questions
  • People buyPeople
  • + Social Media for Risk Management
  • + Social Media for Risk Management The Risk Management Community IS on Social Media…
  • + 6
  • + 7 Personal networks LinkedIn profile, personal twitter, blog…
  • + 8 FERMA 2011 – The “Social Forum”• Defining Objectives: • Increase Attendance at the Forum • Enhance experience of event attendees • Increase reach of event related content among wider stakeholders• Creating FERMA Social Media team: Lee, Florence, Silke• Building Social Media assets : FERMA Blog, LinkedIn group, Twitter, Youtube, Slideshare• Creating Content : prepared and real-time • 54 blog posts, 220 tweets, 50 LinkedIn discussions, 23 Slideshare presentations, 21 Youtube videos, 80 photos….• RESULTS: • 2,500 page views in the blog • 45,000 accounts reached on Twitter • 400 new members of the LinkedIn group • 5000 views of documents uploaded on Slideshare
  • + 9 FERMA 2012 – Uniting FERMA on Social• Defining Objectives: • Increase reach of FERMA’s Actions and Content • Grow FERMA Community online • Create sustainable relationships with and among the FERMA Community• Empowering FERMA Stakeholders: • Increase Board Members visibility on LinkedIn • Leverage Board Members for Though Leaders Content Creation • Implement Social Media Processes (Capability, Policy, Content Map, Reporting)
  • + 10 FERMA 2012 – Uniting FERMA on SocialBy December 2012, on the web, FERMA had 3x more visibility than 12 months before.
  • + 11 FERMA 2012 – Uniting FERMA on Social
  • + FERMA 2012 Owned Assets Reach Thought Leaders Awareness Content Networks Advocacy Systematic - Neutral FERMA Social Networks Media Team Sporadic – Board Members, Associations
  • + FERMA 2012 From the Blog…
  • + FERMA 2012 to Social Media…
  • + 15 FERMA 2013-2014 “From Reach to Community to European Thought Leadership”
  • + 16 FERMA 2013-2014 Objectives 1695 68% 1182 VIEWS 79% FOLLOWERS OF 2500 OF BLOG (2500) ( +101 SINCE LAST MONTH ) 1659 MEMBERS 66 % 5674 VISITS 135% ( +140 SINCE LAST MONTH ) OF 2500 (5000) FERMA RISK TALK 396 MEMBERS 40 % 3724 OF 1000 VIDEO VIEWS (+472 SINCE LAST MONTH) FERMA FORUM CHANNEL 536 MEMBERS 89 % 22581 VIEWS 56% ( +18 SINCE LAST MONTH ) OF 600 (+1650 SINCE LAST MONTH) (40,000)YOUNG RISK PROFESSIONALS
  • + 17 Thought Leadership Strategy FERMA Staff Owned Assets • Blog posts FERMA Thought Leadership Board • Presentations Members & White Papers Neutral • Videos Networks FERMA Committee • LinkedIn Members Discussions & Comments Personal FERMA Networks National Associations
  • + 18 Thought Leadership Strategy Owned Neutral Personal Assets Networks Networks @FERMARisk #riskmanagement @Aon, @RIMSorg… @coppackonrisk, @Airmi Ferma.com/news c, @Aamrae… “ISO 31000 “FERMA Risk Talk” & group”, “Enterprise Risk LinkedIn“FERMA Forum” Management”… updates, connections.. /fermaforum StrategicRisk, Risk.net… /fermaforum
  • + 19 FERMA needs you• Join FERMA assets online: • Engage on LinkedIn • Join the “FERMA Risk Talk” & • Create Discussion in FERMA’s “FERMA Forum” groups LinkedIn group • Follow @FERMARisk on Twitter • Create Discussions on Neutral LinkedIn • Add FERMA.eu/news to your groups bookmarks • Connect with your peers and colleagues • Invite your connections to FERMA• Share FERMA’s Content on personal LinkedIn groups networks: • Comment and Like Discussions on • Submit Blog posts and presentations to LinkedIn groups be published on ferma.eu: • Retweet and Reply to FERMA • English (to be reviewed) tweets • Topic of your choice • Share FERMA blogs and • Recommended frequency: as much as presentations you wish! • Share updates from @FERMA via • Email: christel.jaumoulle@ferma.eu your personal LinkedIn profile • Share FERMA Newsletter on your website and social media assets
  • How to contribute to the Blog 2 311 2 2 Send text or presentation by FERMA to edit and publish FERMA to promote email. Indicate desired title on the FERMA blog blog/presentation on social and publishing date. media
  • + 21 FERMA needs you Thank You! Please feel free to invite your marketing team and together join FERMA’s monthly Social Media call. SAVE THE DATE : The next FERMA call will be held on 29th March from 10:00 to 11:00 CET
  • + 22 FERMA needs you Questions?