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Animal Farm  Propaganda Techniques[1]
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Animal Farm Propaganda Techniques[1]


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  • 1. Propaganda Techniques
  • 2. Assertion
    • An enthusiastic or energetic statement presented as a fact, although it is not necessarily true.
    • Often imply that the statement requires no explanation or back up, but that it should merely be accepted without question.
  • 3. Bandwagon
    • An appeal to the subject to follow the crowd
    • Tries to convince the subject that one side is the winning side, because more people have joined it.
    • Out if you don’t
  • 4. Card Stacking
    • AKA, “Selective Omissions”
    • Involves only presenting information that is positive to an idea or proposal and omitting information contrary to it
    • Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information.
      • Ex.’s: See MSNBC for omitted republican info and Fox News for omitted democratic info
  • 5. Glittering Generalities
    • Words that have different positive meaning for individual subjects, but are linked to highly valued concepts.
    • Demand approval without thinking, simply because such an important concept is involved
    • For example, when a person is asked to do something in "defense of democracy" they are more likely to agree.
  • 6. Lesser of Two Evils
    • Tries to convince us of an idea or proposal by presenting it as the least offensive option
    • Often accompanied by adding blame on an enemy country or political group
    • One idea or proposal is often depicted as one of the only options or paths.
  • 7. Pinpointing the Enemy
    • Attempt to simplify a complex situation by presenting one specific group or person as the enemy
    • Although there may be other factors involved, the subject is urged to simply view the situation in terms of clear-cut right and wrong.
  • 8. Plain Folks
    • An attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person
    • Propagandist, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a more limited vocabulary.
  • 9. Simplification
    • Similar to pinpointing the enemy but focuses more on stereotyping the opponent in a way that will evoke negative feelings in the reader
  • 10. Transfer
    • An attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
    • Most often used to transfer blame or bad feelings from one politician to another of his friends or party members, or even to the party itself.
  • 11. Refute Propaganda By…
    • Questioning validity of it and informing yourself