西乔 理性的设计

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知名设计师在第二届人本设计沙龙上的演讲幻灯片。

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西乔 理性的设计

  1. 1. Rational Design h"p://blog.xiqiao.info Twi"er:  arthur369                    arthur369@gmail.com
  2. 2. • • • • • •
  3. 3. Rhetorical situation
  4. 4. 7
  5. 5. • • •
  6. 6. Cognate strategies • • • • •
  7. 7. : Arrangement Grouping Alignment
  8. 8. • • • • • • the  non-­‐designer's  design  book
  9. 9. • • the  non-­‐designer's  design  book
  10. 10. 16
  11. 11. : Emphasis centre-­‐of-­‐gravity Contrast
  12. 12. • • •
  13. 13. • •
  14. 14. 20
  15. 15. 3: Clarity
  16. 16. 26
  17. 17. 4: Conciseness
  18. 18. 33
  19. 19. 5: Ethos
  20. 20. 6: Tone
  21. 21. 41
  22. 22. 45
  23. 23. Cognate strategies Arrangement Emphasis Clarity Conciseness Ethos                                         Tone
  24. 24. • • • • • •
  25. 25. • • • • •
  26. 26. · ·    

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