Net Positive Earned
Media (positive + neutral - Box Office per
Movie Name Paid Advertising negative) Paid + Earned Screen per Day
I Am Legend $22,649,708 $10,383,699 $33,033,407 $1,745
Alvin & The Chipmunks $13,914,824 $3,619,986 $17,534,810 $1,458
Charlie Wilson's War $25,066,790 $12,109,950 $37,176,740 $784
Alien vs. Predator $10,413,279 $380,205 $10,793,484 $651
Water Horse $16,828,509 $617,100 $17,445,609 $493
P.S. I Love You $18,815,244 $1,399,950 $20,215,194 $663
Sweeney Todd $18,467,954 $10,028,025 $28,495,979 $1,015
The Great Debaters $11,448,946 $5,839,500 $17,288,446 $855
Walk Hard $16,405,077 $3,385,635 $19,790,712 $288
Kite Runner $3,504,844 $113,225 $3,618,069 $483
Perfect Holiday $2,783,257 $123,876 $2,907,133 $119
There Will Be Blood $762,953 $11,486,782 $12,249,735 $809
Savages $133,300 $2,222,325 $2,355,625 $378
Bucket List $12,241,825 $614,550 $12,856,375 $535
Youth Without Youth $101,698 $357,000 $458,698 $302
How to Correlate to Outcomes
Look at the starting and ending values in each row that you want to correlate and use the formula =CORREL(value:value,value:value).
For example, say you want to correlate the Paid + Earned value versus Box Office value for "I Am Legend" and "Youth Without Youth."
Paid + Earned for "I Am Legend" is located in cell D2.
Paid + Earned for "Youth Without Youth" is located in cell D16.
Box Office for "I Am Legend" is located in cell E2.
Box Office for "Youth Without Youth" is located in cell E16.
In a blank cell, you would put: =CORREL(D2:D16,E2:E16)
The result would be: r= 0.64
Which you can round: r= 0.64
If you want to correlate Net Positive Earned Media versus Box Office for "I Am Legend" and "Youth Without Youth"
Net Positive Earned Media for "I Am Legend" is located in cell C2.
Net Positive Earned Media for "Youth Without Youth" is located in cell C16.
Box Office for "I Am Legend" is located in cell E2.
Box Office for "Youth Without Youth" is located in cell E16.
In a blank cell, you would put: =CORREL(C2:C16,E2:E16)
The result would be: r= 0.6
Which you can round: r= 0.6
If you want to correlate Paid Advertising versus Box Office for "I Am Legend" and "Youth Without Youth"
Paid Advertising for "I Am Legend" is located in cell B2.
Paid Advertising for "Youth Without Youth" is located in cell B16.
Box Office for "I Am Legend" is located in cell E2.
Box Office for "Youth Without Youth" is located in cell E16.
In a blank cell, you would put: =CORREL(B2:B16,E2:E16)
The result would be: r= 0.53
Which you can round: r= 0.53