iREMEMBER

1. IREMEMBER™
Memories fade, but you can capture it with
iRemember™. It's timeless!

2. DISCUSSION
 Product Overview
 Positioning and Implementation
 Financial Statements
 Conclusion
iRemember™
Essence of Time

3. PRODUCT OVERVIEW
iRemember™
Essence of Time

4. ARTIFACT A: IMEMORY DELUXE®
PRODUCT OVERVIEW
 Product Introduction
 iMemory Deluxe digital scrapbooking captures your special
moments with technological ease. Digital scrapbooking is
simply using your computer, digital scrapbooking software
and photos to create pages that can be used to make a
custom photo book or presentation. Build a complete digital
scrapbook or album in minutes! All of your scrapbooking
supplies are right on your computer making organization
and clean up quick and easy.
 Dual Strategy
 Product leadership – high quality
 Customer intimacy – customize product to meet individual
needs
iRemember™
Essence of Time

5. EXHIBIT A
PRODUCT OVERVIEW
iRemember™
Essence of Time

6. ARTIFACT A: IMEMORY DELUXE®
PRODUCT OVERVIEW
 Product Features
 Includes 100s of predesigned layouts
 Ability to apply affects to the photos
 Holds up to 500 pages of memories
 Ability to create multiple folders/albums within the
scrapbook
 Ability to record up to 30 seconds of sound for each
photograph
 Can insert 20 second video clips
 480 x 234 resolution
 Drop & Drag Side Photo/Video Panel
 Mac & PC compatible
 Ability to add text
iRemember™
Essence of Time

7. EXHIBIT A CONT.
PRODUCT OVERVIEW
iRemember™
Essence of Time
Warnings
The use of technological products always comes with the risk of system failures or crashes. With
iRemember™ products the risk of software crashes resulting in information lost is a precaution.

8. ARTIFACT B: IMEMORY®
PRODUCT OVERVIEW
 Product Introduction
 iMemory, the photo album that captures more of your
memories & thoughts. View your photos & just press play
to also hear the emotion of the moment like the glee of a
new bride, your son’s endearing 5 year old voice or the
passion and pride as you present your dream business
plan. Build your album & press record - Priceless
moments captured in minutes! It’s that easy!
 Dual Strategy
 Product leadership – high quality
 Customer intimacy – customize product to meet
individual needs
iRemember™
Essence of Time

9. EXHIBIT B
PRODUCT OVERVIEW
iRemember™
Essence of Time
Hee, hee it was such a
wonderful day! Here I
am with my husband
(can you believe it?!) &
our wedding party. The
sun even seems to agree
with our union!

10. ARTIFACT B: IMEMORY®
PRODUCT OVERVIEW
iRemember™
Essence of Time
 Product Features
 Various album sizes, styles & layouts
 8 photo size options (e.g. 3.5x5, 8x10, panoramic, wallet)
 5 to 200 pages of memories
 Bonded, 3-ring or ribbon binding options
 Record up to 30 seconds of sound for each photograph
 Refill pages sold separately

11. iRemember™
Essence of Time
Churches
iMemory can also be a useful
tool for businesses allowing
professionals a quick and easy
way to display their work.
Engineering Firms
Construction Firms
Schools and Universities
Advertising Companies
Design Firms
Real Estate Companies

12. PRODUCT DIFFERENTIATION
PRODUCT OVERVIEW
 Why should consumers purchase iMemory?
 iMemories is more than just a scrapbook, it's an
introduction into one's life or expertise. The ability to
share information with ease makes the product
desirable for each segmented market.
 How can iMemory make consumers lives easier?
 The beauty of it is you can view your creations on
your computer, print them out and frame them or put
them into an album, or share them with family,
friends or clients through email or social media.
iRemember™
Essence of Time

13. iMemory Is More Than Just A
State-Of-The-Art
Photo Album.
It Captures What Is Important
In Life & Business.
iRemember™
Essence of Time

14. QUALITY CONTROL AND MEASURING
EFFECTIVENESS
PRODUCT OVERVIEW
 Balance scorecard serves as a report card for the
marcom campaign, and for outsourcing
production
 Cost-per-action is our measurement tool for
website performance
 ISO 9000 and 14001 Certified to meet
international product quality standards
iRemember™
Essence of Time

15. POSITIONING AND
IMPLEMENTATION
iRemember™
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16. ADVERTISING PLANS AND
STRATEGY
POSITIONING AND IMPLEMENTATION
iRemember™
Essence of Time
Target Markets
Business-to-Business Business-to-Consumer
Schools and Universities Graduations
Architecture firms Weddings
Engineering firms Funerals
Advertising firms Birthdays
Design firms Churches
Real Estate companies Personal Fitness Trainers
Construction companies
Family-Oriented Individuals Creative Communicators
Working Professionals

17. ADVERTISING PLANS AND
STRATEGY
POSITIONING AND IMPLEMENTATION
 What effect advertising should have on the target market?
 Family-Oriented Individuals
Advertisement to family-oriented individuals will have to translate the
emotional experience and benefits of traditional physical photo-sharing into
the online space by making iMemories a gathering place for families to
share and relive special memories in an active way. iMemories will serve as
a family’s virtual home—a place where all members of the family,
regardless of geographic distance, can come together to share and relive
each other’s special moments.
 Creative Communicators
Advertisement to creative communicators will enable this group to see the
benefit of using iMemories to create meaningful keepsakes that they can
share with family and friends and treasure forever.
 Working Professionals
Advertisement to working professionals will allow this group to see the
advantages of using iMemories. iMemories will be positioned as the tool
that will help this group gain a competitive advantage against competitors.
Ex: Using iMemories during investor meetings to help gain project funding.
iRemember™
Essence of Time

18. MAKING IMPRESSIONS
POSITIONING AND IMPLEMENTATION
 Slogan
Essence of Time
 Attitudinal Response
It’s great! This product is a need. All of my friends
and/or staff need one too.
 Specific Sales Message
Memories fade, but you can capture it with iMemory.
It's timeless!
iRemember™
Essence of Time

19. ADVERTISING PLANS AND
STRATEGY
POSITIONING AND IMPLEMENTATION
iRemember™
Essence of Time

20. ADVERTISING PLANS AND
STRATEGY
POSITIONING AND IMPLEMENTATION
iRemember™
Essence of Time
Distribution Channels

21. ADVERTISING PLANS AND
STRATEGY
POSITIONING AND IMPLEMENTATION
iRemember™
Essence of Time
ViewScore
Computer Display
$1.2 billion in 2011
Worldwide
Since 1987
Acer
Computer Hardware and
Electronics
$16.8 billion in 2012
Worldwide
Since 1976
LG Electronics
Consumer Electronics
$48.976 billion in 2011
Worldwide
Since 1958
Top Four Competitors
Samsung Electronics
Conglomerate
$268.8 billion in 2012
Worldwide
Since 1938

22. ROAD MAP
POSITIONING AND IMPLEMENTATION
iRemember™
Essence of Time

23. PRODUCT VALUES
POSITIONING AND IMPLEMENTATION
iRemember™
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24. IMPLEMENTATION
POSITIONING AND IMPLEMENTATION
Q1 Q2 Q3 Q4
Social Media – Year around
Email Marketing – 93 days
Website Development -
Quarterly
Online - 24 days a year
Magazines – Quarterly
Newspapers – 52 days
Direct Mail - holidays
Flyers - 12 days a year
B2B – Quarterly
B2C – Quarterly
iRemember™
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Timeline

25. FINANCIAL STATEMENTS
iRemember™
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26. BALANCE SHEET
FINANCIAL STATEMENTS
iRemember™
Essence of Time
Assets Liabilities and Owners' Equity
Current Assets: Current Liabilities:
Cash and cash equivalents 75,000$ Accounts payable 45,000$
Inventories 387,000$ Accrued salaries and benefits 200,000$
Prepaid Expenses 75,000$ Current portion of LTD 36,584$
Other current assets 300,000$ Total current liabilities 281,584$
Intangible assets 309,584$ Long-term debt:
Total current assets 1,146,584$ Borrowings @ 7% 150,000$ 150,000$
Total Liabilities 431,584$
Long-term Assets: Owners' Equity:
Land -$ Seed money from relatives 250,000$
Buildings -$ Owners' investment (25% each) 275,000$
Equipment 35,000$ Match - Private investor 275,000$
Company SUV & car 50,000$ Total Owners' Equity 800,000$
Total long term assets 85,000$
Total Assets 1,231,584$ Total liabilities and Owners' Equity 1,231,584$
iRemember, Inc.
Balance Sheet
December 31, 2013

27. iRemember™, Inc: Income Statement for Fiscal Years 2014 - 2016
Total Per Unit
Percent of
Sales Total Per Unit
Percent of
Sales Grand Total
Percent
of Sales
Fiscal Year 2014
Revenue 240,000$ 125$ 100% 160,000$ 85$ 100% **$400,000 100%
Variable Expenses 153,600 80 64% 84,690 45 53% 238,290 60%
Contribution Margin 86,400$ 45$ 36% 75,310$ 40$ 47% 161,710 *40%
Fixed Expenses *90000
Net Operating Income 71,710$
*Dollar Sales Needed to Break Even: $90,000 ÷ 40% = $225,000**
**Margin of of Safety: $400,000 (Sales) - $225,000 (BE) = $175,000
***Advertising budget included in fixed expenses: $30,000 (advertising) + $60,000 (fixed ) = $90,000
Variable costs include COGS, direct & indirect materials & labor, supplies, and selling, general, & admin (SG&A). Fixed costs include SG&A. Also, applicable to 2014 & 2015.
Fiscal Year 2015
Revenue 300,000$ 120$ 100% 200,000$ 80$ 100% 500,000$ 100%
Variable Expenses 204,000 85 68% 117,650 50 59% 321,650 64%
Contribution Margin 96,000$ 35$ 32% 82,350$ 30$ 41% 178,350 36%
Fixed Expenses 95,000
Net Operating Income 83,350$
Dollar Sales Needed to Break Even: $95,000 ÷ 36% = $263,889
Margin of of Safety: $500,000 (Sales) - $263,889 (BE) = $236,111
Advertising budget included in fixed expenses: $35,000 (advertising) + $60,000 (fixed ) = $95,000
Fiscal Year 2016
Revenue 360,000$ 115$ 100% 240,000$ 75$ 100% 600,000$ 100%
Variable Expenses 259,200 90 72% 155,320 55 65% 414,520 69%
Contribution Margin 100,800$ 25$ 28% 84,680$ 20$ 35% 185,480 31%
Fixed Expenses 78,000
Net Operating Income 107,480$
Dollar Sales Needed to Break Even: $78,000 ÷ 31% = $251,613
Margin of of Safety: $600,000 (Sales) - $251,613 (BE) = $388,387
Advertising budget included in fixed expenses: $35,000 (advertising) + $43,000 (fixed ) = $78,000
Artifact A (1920 units sold) Artifact B (1882 units sold)
Artifact A (2400 units sold) Artifact B (2353 units sold)
Artifact A (2880 units sold) Artifact B (2824 units sold)

28. MARKETINGBUDGET
ALLOCATION
FINANCIALSTATEMENTS
iRemember™
Essence of Time
Fiscal Years 2014 2015 2016
Technology
Social Media 500$ 500$ 500$
Website Development and maintenance 5,000$ 6,000$ 6,000$
Email Marketing 1,500$ 1,500$ 1,500$
Online - Interactive 500$ 500$ 500$
Sub Total: 7,500$ 8,500$ 8,500$
Print Ads
Magazines 9,500$ 10,500$ 10,500$
Newspapers 2,000$ 2,000$ 2,000$
Direct Mail 300$ 300$ 300$
Flyers 200$ 200$ 200$
Other 3,000$ 3,000$ 3,000$
Sub Total: 15,000$ 16,000$ 16,000$
B2B 1,500$ 3,500$ 3,500$
Graduations 1,500$ 2,000$ 2,000$
Weddings 1,500$ 2,000$ 2,000$
Funerals 500$ 500$ 500$
Birthdays 1,000$ 1,000$ 1,000$
Church 1,500$ 1,500$ 1,500$
christenings
baptisms
anniversaries
pastoral anniversaries
Sub Total: 7,500$ 10,500$ 10,500$
Estimated Budget 30,000$ 35,000$ 35,000$
Percentage of Total Budget 7.5% 7% 6%
Year End Surplus/Deficit:
Actual Marketing Costs:
Wish list
TV Advertising 350,000$
Radio Advertising 300,000$

29. CONCLUSION
Our product is one of a kind and can be useful for all
industries and individuals. We recommend our
product as a gift or tool for work, home, school or
other special interests.
iRemember™
Essence of Time

30. iMemory Is The New Way To
Walk Down Memory Lane
Or Through The Boardroom Door.
Share Your Work or Love.
iRemember™
Essence of Time

31. IREMEMBER™
Memories fade, but you can capture it with
iRemember™. It's timeless!
Questions?
Thank
you!