The Entrepreneurial Revolution
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The Entrepreneurial Revolution

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Presentation to the Board Room on Tuesday, January 19th.

Presentation to the Board Room on Tuesday, January 19th.

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The Entrepreneurial Revolution The Entrepreneurial Revolution Presentation Transcript

  • The Entrepreneurial Revolution
    How to Position Yourself
    in the New Economy
    Felena Hanson
    Principal, Perspective Marketing
    Executive Director, Ladies Who Launch
  • My Story
    Marketing Career
    First job – high tech recruiting firm
    company purchased = laid off
    Second job – marketing agency
    company folded = laid off
    Third job – high tech
    Company sold = laid off
    See a pattern here? ;-)
  • Reinvention…
    Sales rep
    Marketing
    Co-preneur
    MBA
    Mafia
    Director of Marketing
    Consultant
    Professor
    Networking Queen
  • Pair & Share – 2 minutes each
    Find someone close to you that you don’t know & introduce yourself
    How have you reinvented yourself?
  • The Growth of Entrepreneurship
    The Facts
    Full-time job creation will be slow to recover
    Decreased company loyalty
    Workers want flexibility
    • The Future
    • Cost cutting strategies
    • Companies must be flexible to survive
  • The Growth of Entrepreneurship
    Thus… the rise of…
    1099 workers
    Focus on specialists vs. generalists
    The creative economy
    Social-preneurship
    Women are starting businesses 2x as fast as men!
  • Why Now is a Good Time…
    Technology
    It’s cheap
    Globalization
    The world is your customer (weak dollar)
    Tremendous support networks
    Collaboration
    Life is short!
    Follow your passion!!!
  • Want to build wealth?
    Self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.
    “The Millionaire Next Door”
  • Pair & Share – 2 minutes each
    Are you an entrepreneur?
    Work with a partner to rate yourself one each of these characteristics.
    Answer - yes, no, or not sure…
    • persistent
    • strong drive to achieve
    • high energy level
    • independent
    • self-confident
    • calculated risk taker
    • creative
    • innovative
    • visionary
    • highly reliable
    • competitive
    • change agent
    • tolerance for failure
    • desire to work hard
    • strong management and organizational skills
  • Keys to Success
    Find your niche
    Be an expert
    Speaking
    Networking
    Online Branding
  • Seeking a Sense of Community???
  • The Importance of Networking
    It’s all about balance…
    Face to face
    Backed up by online connections
    Research
    Find-ability
    Showcase
    Soft way to stay in touch
  • LinkedIn: Groups
    Strategically join groups that fit your target market
    Search by profession, geographic area, associations and interests
  • LinkedIn: Slideshare
  • LinkedIn: Tripit
  • LinkedIn: Discussions
    Post a question
    Answer a question
  • LinkedIn: Events
  • LinkedIn: Outlook Toolbar
  • LinkedIn: Blog Feed
  • You are THE Brand
  • Your Online Brand
  • Am I a narcissist? 
    Or are these just the
    new rules of branding?
  • Building Your Online Presence
    Online branding is about telling your story…  
    …it is connecting & communicating - who you are
    • what you do
    • and why your audience should be doing it with you 
  • Building Your Online Presence
    Explore, Be, Do…
    Create your story
  • You’re in the drivers seat!
  • Introductions
    Name
    In less than 10 words, what is your personal brand?
    If you had a million dollars what business would you start?
    Engage your partner for 2 minutes if you need help…
  • FELENA HANSON
    PERSPECTIVE MARKETING
    www.PerspectiveMktg.com
    619.889.7852
    Thank you!