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"Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.” American Marketing Association “ Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.” World Marketing Association “ Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.” Chartered Institute of Marketing What is Marketing? Solving customers' problems profitably Anything you do to get your product/service in the hands of the right customer or
Rule # 2 of Marketing... Focus, Focus, Focus! We Can Do Everything! What are you known for? CARS Safe Economical Luxurious Tough Fun Durable Runs Forever Holds Value Good 4 Environment Low Maintenance Fast Mid-Life Crisis
It costs 7 times more to EARN a new customer than to KEEP an existing customer Rule # 3 of Marketing... Place the majority of your focus on growing and gaining referrals from EXISTING customers Cultivate What You Have
What is your Strategy? Rule #2 - Focus Turn to the person next to you to discuss and note: What position do you want to occupy in the market?
After you have a complete grasp on the 3 rules of marketing... Plan Tactics Set Goals