‘ Shoot the Puppy’

Strategy = consistency + simplicity

Strategy made easy

Objectives

Audience talk | share |endorse MURPHY’S LAW Under the most rigorously controlled conditions of pressure, temperature, volume, humidity, and other variables the organism will do as it damn well pleases.

MURPHY’S LAW

Under the most rigorously controlled conditions of pressure, temperature, volume, humidity, and other variables the organism will do as it damn well pleases.

Target?

The building blocks

Principles to online

Website Media/press room Blogs Photos Videos Podcasts SMS Micro-blogs Sharing Lifestreaming SMPR Press Portals Syndication Aggregation Bookmarking Optimized copy Online

Website

Media/press room

Blogs

Photos

Videos

Podcasts

SMS

Micro-blogs

Sharing

Lifestreaming

SMPR

Press Portals

Syndication

Aggregation

Bookmarking

The cocktail

Choices, choices! Considerations Timeliness vs quality Put yourself in the users shoes Remove the obstacles Look at the numbers Relevance “ Easy to find and easier to share”

Considerations

Timeliness vs quality

Put yourself in the users shoes

Remove the obstacles

Look at the numbers

Relevance

Messaging & Content

“ Make them laugh cry or hate you. Don’t leave them wondering.”

Promotion

Budget

3 X Commandments

Link ♥ http://www.facebook.com http://www.twitter.com http://www.flickr.com http://www.friendfeed.com http://www.kristinaeichorn.wordpress.com http://www.twitter.com/vhata http://www.rockingthedaisiescompetition.co.za http://www.heavychef.com http://www.ideate.co.za

http://www.facebook.com

http://www.twitter.com

http://www.flickr.com

http://www.friendfeed.com

http://www.kristinaeichorn.wordpress.com

http://www.twitter.com/vhata

http://www.rockingthedaisiescompetition.co.za

http://www.heavychef.com

http://www.ideate.co.za

Thank you! Email: beverleymerriman@gmail.com Website: www.beverleymerriman.com