What is personal branding? Why is it important? The 3 step game plan

What is personal branding?

Why is it important?

The 3 step game plan

A perception in the mind of people that is relevant with who you are and what you do. A persona that positively and emotionally connects with others. When many people perceive the same image in the same way – a brand is born.

A perception in the mind of people that is relevant with who you are and what you do.

A persona that positively and emotionally connects with others.

When many people perceive the same image in the same way – a brand is born.

Competitive Fast paced Constantly changing Multi-ethnic Unpredictable

Competitive

Fast paced

Constantly changing

Multi-ethnic

Unpredictable

BRAD PITT , jack welch, Larry Page, Angelina , Donald Trump

I hereby give you permission to claim superiority and excellence in your business.

I hereby give you permission to claim superiority and excellence in your business.

INTANGIBLE Appearance Competency Personality Vision Values TANGIBLE Yourname.com Website Blog Resume 2.0 Social Network Business Card Portfolio References

INTANGIBLE

Appearance

Competency

Personality

Vision

Values

TANGIBLE

Yourname.com

Website

Blog

Resume 2.0

Social Network

Business Card

Portfolio

References

1.Re-perceive yourself. Talents Interests How others perceive you Value add 2. Define you! Personal brand template Mood boarding 3 prominent talents/characteristics 3. In practice Look Communication Networking

1.Re-perceive yourself.

Talents

Interests

How others perceive you

Value add

2. Define you!

Personal brand template

Mood boarding

3 prominent talents/characteristics

3. In practice

Look

Communication

Networking

You need to re-perceive yourself! YOU ARE A UNIQUE PERSON. PLAY WITH WHAT MAKES YOU, YOU! Don’t let illusion and pre-set ideas hamper your strategy or creativity. Hunt for the create genius in you Communicate coolness!

You need to re-perceive yourself!

YOU ARE A UNIQUE PERSON. PLAY WITH WHAT MAKES YOU, YOU!

Don’t let illusion and pre-set ideas hamper your strategy or creativity.

Hunt for the create genius in you

Communicate coolness!

Map you talents and skills What’s your value add? Be authentic Choose your 3 key strengths Turn this into something visual Determine your look and feel. Your tagline?! Know your offering. Communicate it effectively! Live what you preach.

Map you talents and skills

What’s your value add?

Be authentic

Choose your 3 key strengths

Turn this into something visual

Determine your look and feel.

Your tagline?!

Know your offering.

Communicate it effectively!

Live what you preach.

1. Look the part! You must be neat Consistent on and offline 2. Voicemail and phone forwarding www.gotvmail.com 3.Web based faxing and receiving www.rapidfax.com 4. Video and conferencing calls www.skype.com 5. Collaboration www.conceptshare.com 6. Project Management www.basecamp.com FREE!!!

1. Look the part!

You must be neat

Consistent on and offline

2. Voicemail and phone forwarding

www.gotvmail.com

3.Web based faxing and receiving

www.rapidfax.com

4. Video and conferencing calls

www.skype.com

5. Collaboration

www.conceptshare.com

6. Project Management

www.basecamp.com

FREE!!!

The constantly curious, entrepreneur and marketing magician.