Accelerate Mobile App Enablement for the Enterprise
through Open and Agile Technologies
Stephen Drake, VP Business Develop...
The Tipping Point:

Why & When Do We
Need a Mobile
Application Platform?

© Copyright FeedHenry Ltd. 2013

2
The Tipping Point:
Moving Beyond Opportunistic Mobility

Source:	
  	
  Yankee	
  Group,	
  2013	
  
© Copyright FeedHenry...
The Tipping Point:
BYOD and Mobile Enterprise Mgmt
•  MEM	
  and	
  Enterprise	
  MAP	
  are	
  
strategically	
  ?ed	
  t...
The Tipping Point:
Mobile Application Complexity
•  Mobile	
  Applica?on	
  PlaPorms	
  are	
  cri?cal	
  when	
  there	
 ...
The Tipping Point:
Competing Forces: Business Unit v IT

•  The	
  Changing	
  Face	
  of	
  IT	
  in	
  the	
  Mobile	
  ...
Open, Agile and
Scalable Mobile
Application Platforms:
New World Order

© Copyright FeedHenry Ltd. 2013

7
Apps & Smart Devices Radically
Changing Enterprise Software
… how it is developed and deployed
… the speed at which this h...
Marketplace
Enterprise Focus
-end-to-end

Legacy
MEAP
• 
• 
• 
• 

Database centric
Proprietary
On-Premise
High Price

•  ...
Secure Backend
Integration in the
Cloud

© Copyright FeedHenry Ltd. 2013

10
Secure Backend Integration
in the Cloud
•  End-­‐to-­‐end	
  security	
  as	
  core	
  component	
  of	
  the	
  plaPorm	
...
Additional Resources
Download eBook: http://henr.ie/1eom8Ki
Enterprise Mobile Apps – Old School, New Rules

Webinar OnDema...
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Enterprise Mobility Exchange: Accelerate Mobile App Enablement with Open and Agile Technologies

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How can organizations balance the demands for a growing number of apps for multiple and ever-evolving devices/operating systems that securely connect to a plethora of backend systems, many of which were conceived in pre-mobile days? In this presentation, VDC Research Analyst, David Krebs and Stephen Drake, VP Business Development, FeedHenry dissect the challenges enterprises face in developing and managing their mobile apps. Find out how agile, open, and scalable approaches can relieve the pressure on IT while giving businesses the freedom to create compelling apps. View the presentation with audio/video at the link below: http://www.feedhenry.com/mobile_app_enablement/

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Enterprise Mobility Exchange: Accelerate Mobile App Enablement with Open and Agile Technologies

  1. 1. Accelerate Mobile App Enablement for the Enterprise through Open and Agile Technologies Stephen Drake, VP Business Development sdrake@feedhenry.com +1 508.333.3300 Twitter: sdrakemobile www.feedhenry.com 10/24/2013 © Copyright FeedHenry Ltd. 2013 1
  2. 2. The Tipping Point: Why & When Do We Need a Mobile Application Platform? © Copyright FeedHenry Ltd. 2013 2
  3. 3. The Tipping Point: Moving Beyond Opportunistic Mobility Source:    Yankee  Group,  2013   © Copyright FeedHenry Ltd. 2013 3
  4. 4. The Tipping Point: BYOD and Mobile Enterprise Mgmt •  MEM  and  Enterprise  MAP  are   strategically  ?ed  together     2013:    BYOD  is  the  Majority   •  Typically  two  scenarios  with  app   enablement  and  BYOD/MEM   33.7%   §  Controlling  the  BYOD  Beast   Ø  An  enterprise  deploying  Mobile   Enterprise  Management  is   seJng  itself  up  for  more   advanced  mobile  app   enablement   §  Focused  on  a  significant  field   service  or  salesforce  mobile  app   rollout  and  then  consider  MEM   66.3%   BYOD   Corporate-­‐liable   Source:    IDC,  2013   © Copyright FeedHenry Ltd. 2013 4
  5. 5. The Tipping Point: Mobile Application Complexity •  Mobile  Applica?on  PlaPorms  are  cri?cal  when  there  is  a  need  to:   §  Support  three  or  more  mobile  applica?ons   §  Support  three  or  more  mobile  opera?ng  systems  (OS)   §  Integrate  with  at  least  three  back-­‐end  data  sources   © Copyright FeedHenry Ltd. 2013 5
  6. 6. The Tipping Point: Competing Forces: Business Unit v IT •  The  Changing  Face  of  IT  in  the  Mobile  Enterprise   •  Allow  control  at  the  BU  level   §  Marke?ng  may  want  to  go  Na?ve  for  B2C  deployment   §  Other  BU  requires  Hybrid  App  to  address  mul?ple  internal  devices   •  IT  can  manage  security  and  integra?on  at  the  back-­‐end   •  A  flexible  Mobile  Applica?on  PlaPorm  enables  this  and  simplifies  the   BYOA  trend   © Copyright FeedHenry Ltd. 2013 6
  7. 7. Open, Agile and Scalable Mobile Application Platforms: New World Order © Copyright FeedHenry Ltd. 2013 7
  8. 8. Apps & Smart Devices Radically Changing Enterprise Software … how it is developed and deployed … the speed at which this happens, and … the cost point Now Then Large feature rich 12-18 month 6 monthly Major IT installation $millions © Copyright FeedHenry Ltd. 2013 Single purpose app 8-10 weeks Continuous deployment Download $50-$100k 8
  9. 9. Marketplace Enterprise Focus -end-to-end Legacy MEAP •  •  •  •  Database centric Proprietary On-Premise High Price •  Enterprise-Grade •  Cloud •  Open, Flexible & Agile mBaaS •  Lightweight •  Developer focus •  Consumer focus Consumer Focus - partial/point solution Proprietary On-premise © Copyright FeedHenry Ltd. 2013 Open & Agile Cloud 7
  10. 10. Secure Backend Integration in the Cloud © Copyright FeedHenry Ltd. 2013 10
  11. 11. Secure Backend Integration in the Cloud •  End-­‐to-­‐end  security  as  core  component  of  the  plaPorm   §  Secure  access  layer  for  all  mobile  connec?vity  to  the  backend   §  Access  control,  audi?ng  and  logging,  authen?ca?on  and  firewall   func?onality  in  the  cloud   §  Encryp?on  throughout  plaPorm  and  to  back  end  including  device   © Copyright FeedHenry Ltd. 2013 11
  12. 12. Additional Resources Download eBook: http://henr.ie/1eom8Ki Enterprise Mobile Apps – Old School, New Rules Webinar OnDemand: http://henr.ie/Irdi3y Mobile Apps for the Workforce with Yankee Group And Kier Group case study. Interested in a 14 day trial of the FeedHenry Mobile Application Platform. Contact-us to find out If you are eligible http://henr.ie/IgQR15 Contact-Us: Http://www.feedhenry.com US: ROW: © Copyright FeedHenry Ltd. 2013 +1 781.472.9120 353 51 275 2 106 9 12

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