Social Marketing Plan, Steps 8 – 10 <br />Team FEHM: Federico De Silva<br />
Monitor and Evaluate<br /><ul><li>Progress
Outcomes
Goals</li></li></ul><li>Monitoring Plan<br /><ul><li>Effectiveness
Audience</li></li></ul><li>≠<br />Monitoring<br />Evaluation<br />
Establishing a Solid Baseline for Evaluation<br />
Audience for Evaluation<br />
Process Evaluation<br /><ul><li>Activities
Audience reached
Feedback</li></li></ul><li>Outcomes Evaluation<br />
Data gathering<br />
Analysis and Synthesis<br />
Why Fund a Social Marketing Plan?<br />
Who pays for the marketing campaign? <br />
Comprehensive Marketing Budget<br />
Budget Breakdown<br />
Implementing the Plan<br />
Pilot Program<br />
Challenges Part I: People and Money<br />
Challenges Part II: It’s Government Work<br />
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Federico De Silva Ignite Presentation

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This presentation describes the monitoring, evaluation and implementation of a social marketing plan

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Federico De Silva Ignite Presentation

  1. 1. Social Marketing Plan, Steps 8 – 10 <br />Team FEHM: Federico De Silva<br />
  2. 2. Monitor and Evaluate<br /><ul><li>Progress
  3. 3. Outcomes
  4. 4. Goals</li></li></ul><li>Monitoring Plan<br /><ul><li>Effectiveness
  5. 5. Audience</li></li></ul><li>≠<br />Monitoring<br />Evaluation<br />
  6. 6. Establishing a Solid Baseline for Evaluation<br />
  7. 7. Audience for Evaluation<br />
  8. 8. Process Evaluation<br /><ul><li>Activities
  9. 9. Audience reached
  10. 10. Feedback</li></li></ul><li>Outcomes Evaluation<br />
  11. 11. Data gathering<br />
  12. 12. Analysis and Synthesis<br />
  13. 13. Why Fund a Social Marketing Plan?<br />
  14. 14. Who pays for the marketing campaign? <br />
  15. 15. Comprehensive Marketing Budget<br />
  16. 16. Budget Breakdown<br />
  17. 17. Implementing the Plan<br />
  18. 18. Pilot Program<br />
  19. 19. Challenges Part I: People and Money<br />
  20. 20. Challenges Part II: It’s Government Work<br />
  21. 21. Bringing it all together<br />
  22. 22. Thank you!<br />

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