20120515 virtual community - creating and sharing knowledgePresentation Transcript
Virtual community:Virtual community:creating and sharingcreating and sharingknowledgeknowledgeClass of May, 15thFederica CacciavillaniRiccardo ChiniRaffaele MililloLoredana Giovinazzi
Virtual community:Virtual community:frontierless, geographically dispersed community of peopleand organizations connected via internet or other networks
Conversational exchangesConversational exchangesWithin the virtual community the knowledge is createdand shared through a continuos dialog, with questions andanswers, between users.
Conversational model ofConversational model ofknowledge creation is:knowledge creation is:• economical and technology undemanding• fast• suitable for environments with multiple owners• high impact knowledge management
Conversational tools:Conversational tools:• E-mail• Static and DB backed web pages• Forum• Group Decision Support System (GDSS)• Blog• Social Network• Wiki
focus on:focus on:• Forum• Blog• Social Network• Wiki• their characteristics• how they are used by companies• specifcity when they are used by the PublicAdministration
FORUMSFORUMS1. What are the forums?They are meeting points in thenetwork where users candebate, discuss, meet andexchange ideas about specifctopics .2. Why companiesshould use forums?In essence forums are cheap buteffective tools that can be used toameliorate the communicationand the knowledge sharing withinthe firm.
A practical exampleA practical examplePoste Italiane has a specifc forumin which employees can interactand discuss about specifc topics.They share their knowledge andexperiencies, and the result is animprovement of work processes thatleads to an increase productivity.
A personal journalconsisting of postsdisplayed in reversechronological order.An interactive tool thatallows visitors to leavecomments and evenmessages each other.What is a blog?Interactivity distinguishes blogs from other static websites.Blogging can be seen as a form of social networking,building social relations with readers.
Personal blog: an ongoing diary by an individual isthe most common. It becomes a way to reflect on life.Types of blogs
Corporate and organizational blog: for businesspurposes. Used internally to enhance thecommunication and culture or externally formarketing, branding or public relations.
“A Thousand Words” is aplace for stories from thepeople of Kodakhttp://1000words.kodak.com/thousandwords/SOME EXAMPLEShas three kind of blogs:
“PLUGGED IN” is aplace for ideas andknowledge sharing fromthe people of Kodakabout technology.“GROW YOUR BIZ “is aplace for sharing insightsabout Kodak products,services, technologiesand to see how they canenrich the businessapplications mostimportant to users andtheir industry.http://pluggedin.kodak.com/pluggedin/http://growyourbiz.kodak.com/growyourbiz/
Social networksSocial networksWhat are social network?• Social structure determined by interactions;• Nodes;• Common criticism.
Most popular S.N.Most popular S.N.
A practical exampleA practical exampleSong sharingProduct spreadKnowledge sharing
AdvantagesAdvantages• Interest sharing;• People meeting;• Business expantion;• Connecting people
WIKIWIKIis a website where users can add, modify, or delete itscontent via a web browser.
A wiki:A wiki:• is a database for creating, browsing and serching information• enables communities to write documents collaboratively, using asimple markup language and a web browser• allows for non-linear, evolving, networked text, argument andinteraction
The Socially Darwinian process:The Socially Darwinian process:• The openness of wikis and the rapidity with which wiki pages canbe edited• may invite vandalism and the posting of untrue information• but this same openness also makes it possible to rapidly correct orrestore a quality wiki page."
Wiki in the company:Wiki in the company:• Wiki as groupware: some companies use wikis as their onlycollaborative software and as a replacement for static intranets.• Wiki as a help system: the emphasis is on the knowledge structureand representation in a question-and-answer format.
Unconventional knowledgeUnconventional knowledgecreation and sharing paradigm:creation and sharing paradigm:• In many organizations, the Intranet represents the organization’soffcial channel (top-down, hierarchical culture of information)• Wikis technology alone cannot be expected to change organizationculture, without the organization’s readiness and decision to use amore even approach to knowledge creation.
Companies using wiki in theirCompanies using wiki in theirworkplaces:workplaces:used to form of project management, to customer/client collaboration,documentation, to form online communities or to create companypolicies, FAQ’s or guidelines.
Public Administrations andPublic Administrations andlocal authoritieslocal authoritiesMAIN METHOD OF CONTACT PA-CONSUMERYear 2011, shares response rates by level of educationsource :http://www.istat.it/it/archivio/58166Approximately 14% of Italian consumers surveyedsaid they had used the Internet last year as achannel of contact with the Public Administration.
Some practical examplesSome practical examplesSoftware that allows you to createcollaborative work environments withwhich the working groups or interestgroups can share resources, exchangedocuments and work remotelySearch engine forwebsites of PublicAdministrationWikitalia is a project aimed primarily atlocal government . It’s a collaborationplatform that provides software,organizational and social rules,assembled together to form anarchitecture of collaborationhttps://circabc.europa.eu/faces/jsp/extension/wai/navigation/container.jsphttp://www.italia.gov.it/itagov2/http://www.wikitalia.it/
ConclusionsConclusionsThese media creates value by :•Easier connection with customers•Creation of new relationships•Raise of the existing relationships
Two main hurdlesTwo main hurdlesReputetional damagePrecautional check oncommentsROIdetermination‘’Intangible assetscan deliverintangible benefts’’
Which is the best tool?Which is the best tool?Depends on :•Firm dimension•Company aim•Referring market•Firm’s culture
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